“We’re here for YOU“, the sign in front of me mocked as I waited my 22nd minute in line at the local store. We could all hear the staff chatting in a back room (a team-wide “lunch break”), discussing the weather while the rest of us silently fumed.

It’s horrible when a business doesn’t put their customers first.

That’s the problem that an omnichannel approach is designed to solve.

Following up from Whitney Blankenship‘s post about omnichannel marketing in e-commerce, we here at Process Street decided to tackle the subject as a whole and show what it means to be an omnichannel business in action.

From theme parks to banks, we’ve got a little of everything. Before all that though, there’s something we need to get straight…

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We’ve all been there. A letter icon on your phone has a five-digit number in the top corner and your apprehension at tackling it grows stronger every day.

You’re drowning in emails.

“In 1993 I didn’t need a system for doing email… and yet, today, I feel like the only way you’re going to succeed at a job… is figuring out how to deal with a high volume of email.” – Merlin Mann, Inbox Zero Google Tech Talk

Lucky for you, there’s a handy method called inbox zero which you can use to blast through your messages and stay on top of your backlog.

Say goodbye to email hell; your easy (and free) solution has arrived.

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You can’t earn €38.8 billion in annual revenue by stumbling through your processes.

Specifically, the IKEA supply chain is the glue that holds the company together and allows them to flourish.

From their suppliers through to the product in-store, the supply chain is set up and managed in a way that reduces costs at every stage, makes the products more appealing to customers, and makes the brand as a whole seem more appealing.

It’s genius, really.

So let me show you how they do it.

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I meet so many people who love writing.

Whenever anyone asks me what I do and they find out I’m a writer, they almost always say some variant of the same thing:

“Oh, I would love to write more!”

“I wish I could do that – but I just don’t have time”

“I’ve been meaning to start blogging, but haven’t gotten round to it”

These responses are pretty consistent whether they come from a regular Joe or someone whose business and professional life would benefit from them writing more.

So many companies build a blog and intend to use it properly, only for it to fall into disrepair and get forgotten.

Why?

Because writing isn’t anyone’s core task and is then seen as less valuable.

So what if I told you that you could finish a blog post in 3 hours?

Would 3 hours a week, or even a month, be worth committing to give yourself or your company a functioning and marketable blog? Is that a small enough commitment to open up a new channel or boost your SEO?

It is. You know it. So let me show you how I do it.

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“A jack of all trades is a master of none, but oftentimes better than a master of one” – Haley Marie Craig, 7 Phrases You’ve Been Misquoting

Sometimes, you don’t need to be a specialist – just someone who’s flexible enough to weave between disciplines and bring the strengths of all.

A full stack marketer.

These are marketers who have knowledge and experience of all aspects of marketing, from social media and video to user experience and content. It takes a lot of dedication and consistent learning to become one, and it’s often hard to find someone who has that wide of a spread of knowledge.

So, if you’ve ever wanted to brush up your marketing skills, know what the pros and cons of a full stack marketer are, or wondered why you’d bother to hire a non-specialist in the first place, keep reading this post. I’ll cover all of that, plus give a list of helpful resources which can get you started on the track to gaining that knowledge for yourself.

Let’s get started!

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The best techniques and technology in the world won’t help you if you don’t know how to use them. Annoyingly, with it being so new, it’s hard to tell what machine learning marketing use cases there are to base your efforts on.

In other fields, the breakthrough tech is being used in medical diagnoses, spam filtering, fraud detection, translation and more. All you need is some inspiration to get started with your own uses.

That’s why this post exists.

I’ll cover, in detail, the key ways machine learning is affecting marketing, and how it can be used to handle some of your business process automation, provide actionable data insights and predictions, and even win $1 million on Jeopardy.

Before that though, if you don’t know what machine learning is (or want a refresher), check out our other posts on the topic below:

• An Introduction to Machine Learning in Business: Analyzing Your Success
• 6 Useful Applications of AI & Machine Learning in Your Business Processes

Let’s get started.

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Motivation is a massive factor to your productivity, but you can’t stay motivated without inspiration.

Hell, success comes from surrounding yourself with people who are better than you, so why not learn from the top of the heap?

To help, we at Process Street have put together 30 productivity quotes from the best of the best.

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It sounds like a miracle pill or silver bullet. Polyphasic sleep. How to rest for two hours a day with no ill effects.

Imagine everything you could get done with that free time! No more rushing for work deadlines, wishing you could read that book that’s been haunting your bag for a year, or trying to find time to just relax.

Unfortunately, as with most miracle solutions, polyphasic sleep has major associated health risks and little in the way of proven benefits. Most of its good press is down to urban myths and overestimating the positives.

We don’t sleep just for the hell of it – humans need solid rest to process the information gained in waking hours and properly order memories. Unfortunately, the idea of periodically napping throughout the day to replace regular sleep is consistently brought up in productivity discussions.

“An hour on the dream machine keeps me sane.” – Gustav Graves, a literal James Bond villain, talking about his sleep schedule and glowing light mask… thing

The idea is nothing if not persistent, however, and so below we’ll dive into the theory behind polyphasic sleep, the alternative sleeping schedules you can try, and what the best way to get more out of your day is.

Let’s get started.

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We’ve all had those days. No matter how hard you try, you can’t focus. Everything is harder than usual and heaven forbid anyone needs you to be creative.

It’s demoralizing, stressful, and makes you incredibly inefficient. That’s why it’s important to know how to get inspired.

A word of warning, however, as this post will give you techniques to help consistently find your inspiration. These tips won’t always work (everyone’s muse is different) and so it’s best to take these practices and experiment to see what works for you.

We’ll cover useful practices such as:

• How to keep a positive mindset and be more productive
• Actions to inspire you whether you’re alone or with others
• How to recapture that spark once it starts to fade
• Changing your routine (how, when, and why)

But enough blabbering – it’s time to get inspired!

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[ Download our Free Ebook ] – Click here to download our free 111 page ebook on “How to automate the tasks you hate at work using Zapier“.

How to Automate Your Business and Personal Life

There’s always something which can make your life easier. Whether you’re stuck watching infomercials at 2 am through lack of sleep or discovering the wonders of the gimmick section of your local supermarket, the idea of a faster and easier path saturates every part of our daily lives. Even the coffee sitting on my desk could be seen as part of this hunger for convenience; I didn’t grind the beans myself, after all.

‘Typing “how to get rich quick” then hitting the search button on your PC will give you different (and even ridiculous) ways of making a dishonest living’ – Charlene Sampilo

Now, here at Process Street, we know just as well as anyone that, more often than not, any offer of help we are given with a too-good-to-be-true scheme turns out to be flawed. The ads that you see on clickbait sites, running along the lines of “I made $570 in 6 hours, and so can you!”, or some such nonsense, prey on this desire to save some of the time and effort we put into earning our daily keep.

Despite all of this, finding easier methods and time-saving skips isn’t a bad thing. The desire for efficiency without extra effort can be incredibly useful in having a better day-to-day life, whether it takes the form of dodging traffic by taking the backstreets on the way to work or saving hundreds of dollars by going to a single price comparison website.

Well, now you can take full advantage of the power of programming even if you have no experience or technical skill with computers. This little application will allow you to automate your emails, manage your social media accounts and much, much more, with the bare minimum of setup time.

We present you with Zapier.

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