In 2018, Apple rolled out their brand new iPad Pro; top-of-the-line, cutting-edge, very slightly bent- wait, slightly bent?
Customers on social media and several on the MacRumors forums have discovered their iPad Pros exhibited this slight bend straight out of the box.
Of course, Apple’s response was that this was completely normal, and absolutely not a defect.
Despite the publicity Apple gives its “ultra precise” quality manufacturing process, more and more issues like these are appearing. The bendy iPad Pro is looking less like an exception, and more like an increasingly problematic trend.
Here’s a comprehensive quality breakdown (quite literally) of the iPad Pro in question:
It’s interesting to note that while Apple is bragging about premium materials such as the sapphire camera lens cover, tests like the scratch durability test done in the video above pose glaring questions to Apple’s quality standards.
Other quality management blunders from Apple’s recent track record include:
That’s a lot of issues for a company that continues to charge top dollar, push prices up, and boast a reputation as a pioneer in quality assurance.
Obviously, and for whatever reason, there is a problem somewhere in Apple’s quality management process.
Quality control and management is important to ensure the customer gets the value they deserve, and quality management standards like those defined by the ISO 9000 family exist to make quality management work better.
Although Apple has received certification for ISO 27001 (an information security management standard), it doesn’t appear that they have any ISO 9000 certification for quality management. Who knows, if they had, perhaps they wouldn’t have so many QC issues?
In this article, I’ll be looking at the ISO 9000 family of quality management standards, breaking down the basics and giving you a few free checklist templates to get you started with your own quality management system.
Here’s exactly what I’ll be covering:
- What is ISO 9000?
- What is ISO 9001?
- ISO 9000 for quality management systems
- Why is ISO 9000 important?
- Benefits of ISO 9000
- ISO 9000 certification
- Implementing ISO 9000 with Process Street
- Free ISO 9000 templates
- Relevant ISO/SOP articles