All posts by Molly Stovold


Make Magic & Embody Cross-Departmental Collaboration

Cross-Departmental CollaborationThis is a guest post written by Kashyap Trivedi. Kashyap is a Project Manager, working with an awesome team at Launch Space. He helps SaaS companies conquer the SERPs with Expert Outreach. When he is not working, you’ll find him playing Table Tennis or Meditating.

The Sales, Marketing, and Support teams form the three significant points of a business’ interactions with customers. Because of this, they must work together to create a seamless transition for the customers that are moving from one stage of the buying process to another.

When all three teams work together in sync, they can easily help each other to reach organizational goals quickly. This article will show you how these three teams can work together and how your business can benefit from it. To jump to a specific section of the post click the appropriate link below.

Let’s start with Sales.
Continue Reading

Default to Action & Overcome the Toolbox Fallacy

toolbox-fallacy

“A good plan violently executed now is better than a perfect plan next week.” – George Patton

“Once I have X, I can do Y.”

This phrase is the defining characteristic of the toolbox fallacy: thinking you can’t do something until you have the right tool.

The toolbox fallacy is self-deception disguised as excuses or a lack of “tools”. The issue with these tools is that you believe that you need them and thus, can’t (or won’t) start a project without them.

“As soon as my Apple Watch arrives, I’ll start training for the 5K.”

The problem is when X arrives, do you crack on and get started with the Y? Often times, it’s too easy to continue down the slippery slope of toolbox logic.

“My Apple Watch arrived, but now I need a coaching app – which I am yet to have downloaded.”

So, how do you overcome the toolbox fallacy? Simple: You default to action. In other words, you get the ball rolling – whether you have all the tools you think you need or not.

The solution, in a sense, is to be more agile.

In this post I’ll be looking at how to overcome the toolbox fallacy by putting the systems in place to move fast, and with virtue. I’ll try to address:

  • How do you plan and structure clear action items, so you can move fast and be sure you’re making the right decisions?
  • How will you move fast without breaking things (by things I mean humans)?

And, to sum things up I’ll take a look at how we at Process Street use OKRs to decide when it is we should be moving fast vs when we should be slowing down.

To jump to a specific section click the appropriate links below:

Let’s start by unpacking the toolbox fallacy in more depth! 🛠
Continue Reading

Build a Product That Sells Itself With Product-Led Growth

product-led-growth

“History tells us that “how” you sell is just as important as “what” you sell.”Wes Bush, The Definitive Guide On Product-Led Growth.

Slack’s revenue has grown 52 x since its launch in 2014: The channel-based messaging platform reported that revenue went from $12 million in 2014 to $630 million in 2020.

Their secret? …. Product-led growth.

Product-led growth (PLG), otherwise known as the “try before you buy” approach has helped companies like Dropbox, Netflix, Hubspot, and of course Slack go from Startup to scale up in record time.

But, the product-led growth approach isn’t just about trying before buying. There’s more to it than that. In fact, to truly be product-led you’ll need to choose between a free trial or freemium model; determine if you’ll be targeting the makers or the shakers of an organization; decide which sea you wish to sail when following the Blue Ocean Strategy; and, choose whether your strategy wants to focus on the bottom-up or the top-down.

Feeling confused? Don’t worry, this post will help clear things up. I’ll go over what product-led growth actually is and help you decide if the approach is right for you. I’ll also take a look at Slack and Hubspot, the poster children of the PLG approach to show what it looks like in practice.

To jump to a specific section click on the appropriate link below.

Let’s get sailing…
Continue Reading

Radical Transparency: A Look at GitLab’s Company Culture

Radical-Transparency-at-GitLabImagine you knew absolutely everything there was to know about the company you buy from. I’m talking about their goals, values … even the challenges they face. It would be pretty radical right?

Or rather, the company in question would be radically transparent.

Radical transparency is a phenomenon that’s gaining traction, and this post is here to tell you why. I’ll be taking a look at what radical transparency means and how the approach is put into practice at Gitlab, a DevOps platform founded upon an open-source ethos.

To jump to a specific section of the post click the appropriate link below:

Let’s get started 🚀
Continue Reading

Shape Up vs Scrum: 6 Months to 6 Weeks – How We Cut Our Dev Cycle 75%

shape up

From sprints to cycles, and from product backlogs to …well…no backlog at all. These are just a couple of examples of the differences between Shape Up and agile approaches such as Scrum.

But, what exactly is Shape Up? How does it, when put into practice, differ from Scrum?

Our development team here at Process Street recently made the move from Scrum to Shape Up and I asked them how the two compare. This post outlines the key takeaways from the team and takes a closer look at what Shape Up is as a whole.

To jump to a specific section, click the appropriate link below:

Alternatively, to read the whole post – just keep on scrolling. 🚀
Continue Reading

How to Run Remote Meetings That Don’t Suck

How to Run Online Meetings That Don't SuckThis is a guest post written by Andre Pinantoan who is currently the Head of Growth at AI coaching startup, Fingerprint for Success. He was previously Head of Growth at multiple high growth companies such as Canva.

The COVID-19 pandemic has plunged a lot of us into the deep end, and many people have had to adapt to new ways of working. This includes how to effectively run remote meetings on a regular basis that actually have some productive value.

It’s one thing to hold a virtual conference once in a while. But when it’s one of your primary tools for communicating, coordinating, and just generally getting your team on the same page, it can either be the best thing for efficiency or a complete failure.

Truth be told, research shows that meetings already had a bad reputation pre-COVID. A survey conducted in 2018 with more than a thousand workers in the US showed that one in four people felt meetings are a waste of time. Add to that the “online” factor, and conducting useful meetings starts to get way harder for a lot of people.

I personally felt the steep learning curve during the initial months of adapting to our new way of working. As a team leader, I’ve always felt that being physically present and giving my time to members has been a key way of supporting them. So I had to find a way to channel my presence digitally.

Through these challenges, we’ve learned and adapted. As always, it’s crucial to understand what’s not working and try to make things better. Along the way, we even found some surprising benefits of conducting meetings virtually.

In this Process Street article, I will share the difficulties we faced when transitioning to full-time remote communication and how my team managed to overcome them.

Let’s get started! 🚀
Continue Reading

The Key to Productive Meetings? Cancel Them! 7 Meetings to Scrap

productive meetings

Dave Nevogt is the CEO and co-founder of Hubstaff Have you ever been enjoying a productive streak when — out of nowhere — a meeting invite interrupts your day? He leads a 100% remote team that builds time tracking and productivity tools, including the Agile project management software, Hubstaff Tasks.

Have you ever been enjoying a productive streak when — out of nowhere — a meeting invite interrupts your day?

Or, has someone ever requested a meeting with you, and after some investigation, you realize that this could have been answered in an email?

Let’s face it, meetings are often met with disdain, and for good reason: many are unnecessary.

You can tell by how often meetings are studied, and how much time goes into rethinking them. It turns out that:

  • 73% of people multitask while in meetings. Clearly, most meetings are not worth our full attention.
  • Detailed agendas can decrease the amount of meeting time up to 80%. Yet only 37% percent of companies use them.

It’s time to make a change. And that change is to clear your schedule as much as possible. Fortunately, this Process Street blog post is here to guide you in making these changes.

Let’s dive in! 🚀 Continue Reading

10 Metrics & Strategies to Increase Inclusivity in the Workplace

inclusivity

I’d say we’ve all heard of the metaphor of the “glass ceiling”, right?

Here is a definition for those who need some clarification:

“Artificial barriers based on attitudinal or organizational bias that prevent qualified individuals from advancing upward in their organization into management-level positions.” –

U.S. Department of Labor

The term became popularized in the 80s/90s where it was commonly used to describe the professional challenges women faced during that period.

Despite the advancements made in women’s rights since the 1980s, the metaphor of the glass ceiling is still very much valid today. Not just for women, but for minority groups and individuals as well.

Fortunately, we appear to be moving in the right direction when it comes to inclusivity in the workplace. 80% of employees consider inclusion to be an essential factor in choosing an employer and 69% of executives rate diversity and inclusion as an important issue.

But, what does it take to create a sense of inclusivity in the workplace?

In fact, what does inclusivity actually mean? And, how does it differentiate itself from diversity?

This Process Street blog post hopes to answer these questions (and more). Keep scrolling for an introduction on workplace inclusion and ten actionable strategies and metrics that’ll help to increase inclusivity within your organization or line of work.

Or alternatively, to jump to a specific section by clicking the links below:

Let’s get started! 🚀
Continue Reading

Supercharge Your Real Estate Processes With Top Property Management Software

Top Propert-Management-Software

“The global property management software market size was valued at USD 1.58 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2020 to 2027.”Grand View Research, Property Management Software Market Size

Real estate is evolving. And technology – or to be more specific – top property management software is the driving force behind the evolution.

Fortunately for all of you real estate market players, this post is here to help you get clued up on all things tech, so you can stock your property management digital toolkit.

To find out about top property management software and to understand how it can help you mitigate human error, enhance communication, save time, and automate recurring tasks – keep on scrolling.

Or alternatively, to skip to a specific section, click the links below:

Let’s get started! 🏘
Continue Reading

Give Your Company a Competitive Edge With Customer Lifecycle Marketing

customer lifecycle marketing
This is a guest post by Jin Choi. Jin Choi is a writer who runs the MoneyNam blog. His favorite hobbies include learning about the newest trends in online marketing and lifting heavy iron at the gym.

The customer lifecycle consists of the stages that a customer goes through from the moment they become aware of your company to the moment they purchase your product.

It’s essential to apply the right strategies for each stage of the customer lifecycle if you want to maximize your customer lifetime value (CLV).

In order to build a successful company, it’s important to focus on the CLV.

Why?

Because repeat customers are nine times more likely to buy the same product from a new seller.

This Process Street guest post provides you with the tools to understand each of the stages of the customer lifecycle so that you can maximize the value of each and every customer you acquire.

Let’s get started. 🚀
Continue Reading

Get a free Process Street account
and take control of your workflows today.

No Credit Card Required