If you’re moving fast and breaking things, at what point in time do you realize things are broken?

When there is public uproar against your product? Such as the Amazon case in 2019 involving job listings for the role of “union buster” (someone who reports on fellow employees seeking fair labor practices).

Or, when regulators come down on you like a ton of bricks? As was (and continues to be) experienced by Airbnb whose platform has been home to grotesque racial discrimination.

Allow me to introduce the topic of this blog post: The minimum virtuous product (MVP).

It seems the concept behind the traditional minimal viable product (MVP) which prioritizes quick launches and basic feature sets has been replaced by something a little more virtuous. The new MVP, minimum virtuous product, encourages companies to focus on diversity and transparency by building morally sound design principles, from the start.

This post will take a look at what this change in acronym has to do with the way companies grow and scale; along with an eight-question framework that will help start-ups assess the social impact of their products; and finally, it will cover what moving with virtue could mean for future startups.

To skip to a specific section of the post click on the appropriate link below:

• Minimum viable product vs minimum virtuous product
• Is your product virtuous? 8 questions to ask
• Why you need a minimum virtuous product: Real world examples
• What does moving with virtue mean for future startups?
• Minimum virtuous product: Conclusion

Alternatively, just keep scrolling to read the whole post.
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A go-to-market (GTM) strategy is the way in which a company brings a product or service to market.

No matter how good your idea is, you need a go-to-market strategy.

Why?

Because statistically speaking, your business is more likely to fail than succeed.

In fact, if you’re a startup, your chance of failure is a dreary 90%. That’s not to say that your idea isn’t a brilliant one, or that you haven’t got what it takes to bring it to market.

Startups fail for different reasons. Perhaps the market is already awash with companies offering the same solution as yours, or the market isn’t mature enough to welcome your product. Or, maybe the cost of developing and launching your product is so steep that it’s unprofitable.

If successful, a go-to-market strategy will be your salvation and prevent you from failure. The question is, how do you develop a winning strategy? Which factors should you consider?

I asked our VP of Marketing Bryan Sise these very questions. Through the course of his career at companies like Twilio, SendGrid, Twitter, Dynamic Signal, and now Process Street, Bryan has noticed what contributes to GTM success.

In this post I’ll share with you what he has to say. I’ll cover what a go-to-market strategy is, types of go-to-market strategies, the key steps to building a successful go-to-market strategy, and what GTM strategies we use here at Process Street.

• What is a go-to-market strategy?
• 6 factors to consider when building a go-to-market strategy
• Types of go-to-market strategies
• Key steps to building a successful go-to-market strategy
• Go-to-market strategies at Process Street

Let’s get strategizing.
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Nouman provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for carpet cleaning.

Working from home has become the new normal. However, it can be difficult to ensure productivity when you work at home.

Although the concept of a traditional office is no more, we all require a dedicated workspace to get things done.

If you are having trouble staying productive while working from home, then chances are that you need to set up a home workspace that inspires productivity. Not many people realize just how important it is to have a dedicated workspace.

According to data, workspace design plays a huge role in our productivity levels.

The question is: How can you design your workspace in such a way that boosts creativity, connection, and productivity? Fortunately, this Process Street blog post is here to help. There is no need to worry as this guide will provide you with all the information you need to feel motivated to work.

When you decide to work remotely, you need to understand that it comes with a fair share of complications. The main of which involves setting up your home workspace to ensure maximum productivity. Fortunately for you, this article is here to help you get started.

• Getting started with your home workspace
• Setting up a home workspace: Top tips from a small business owner
• Setting up a home workspace: Top tips from an SEO team lead
• Setting up a home workspace: Top tips from a graphic designer
• Key takeaway: Set up the perfect home workspace to boost productivity

Let’s jump right in!
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This is a guest post written by Kashyap Trivedi. Kashyap is a Project Manager, working with an awesome team at Launch Space. He helps SaaS companies conquer the SERPs with Expert Outreach. When he is not working, you’ll find him playing Table Tennis or Meditating.

The Sales, Marketing, and Support teams form the three significant points of a business’ interactions with customers. Because of this, they must work together to create a seamless transition for the customers that are moving from one stage of the buying process to another.

When all three teams work together in sync, they can easily help each other to reach organizational goals quickly. This article will show you how these three teams can work together and how your business can benefit from it. To jump to a specific section of the post click the appropriate link below.

• How the Sales team can help the Marketing & Support teams
• How the Marketing team can support the Sales & Support teams
• How the Support team can help the Marketing & Sales Teams
• Designing a perfect process for an optimized Sales, Marketing, and Support team sync
• Using Process Street for synchronized cross-departmental collaboration
• Cross-departmental collaboration: Key takeaways

Let’s start with Sales.
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Imagine you knew absolutely everything there was to know about the company you buy from. I’m talking about their goals, values … even the challenges they face. It would be pretty radical right?

Or rather, the company in question would be radically transparent.

Radical transparency is a phenomenon that’s gaining traction, and this post is here to tell you why. I’ll be taking a look at what radical transparency means and how the approach is put into practice at Gitlab, a DevOps platform founded upon an open-source ethos.

To jump to a specific section of the post click the appropriate link below:

• What is radical transparency?
• A brief introduction to GitLab
• What does radical transparency look like at Gitlab?
• A look into GitLab’s employee handbook
• What does radical transparency look like in practice?
• Radical Transparency: Concluding thoughts

Let’s get started
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From sprints to cycles, and from product backlogs to …well…no backlog at all. These are just a couple of examples of the differences between Shape Up and agile approaches such as Scrum.

But, what exactly is Shape Up? How does it, when put into practice, differ from Scrum?

Our development team here at Process Street recently made the move from Scrum to Shape Up and I asked them how the two compare. This post outlines the key takeaways from the team and takes a closer look at what Shape Up is as a whole.

To jump to a specific section, click the appropriate link below:

• A re-cap on the Scrum workflow
• What is Shape Up?
• How does Shape Up work?
• Scrum vs Shape Up
• Shape Up at Process Street
• Key takeaways: From Scrum to Shape Up

Alternatively, to read the whole post – just keep on scrolling.
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Dave Nevogt is the CEO and co-founder of Hubstaff Have you ever been enjoying a productive streak when — out of nowhere — a meeting invite interrupts your day? He leads a 100% remote team that builds time tracking and productivity tools, including the Agile project management software, Hubstaff Tasks.

Have you ever been enjoying a productive streak when — out of nowhere — a meeting invite interrupts your day?

Or, has someone ever requested a meeting with you, and after some investigation, you realize that this could have been answered in an email?

Let’s face it, meetings are often met with disdain, and for good reason: many are unnecessary.

You can tell by how often meetings are studied, and how much time goes into rethinking them. It turns out that:

• 73% of people multitask while in meetings. Clearly, most meetings are not worth our full attention.
• Detailed agendas can decrease the amount of meeting time up to 80%. Yet only 37% percent of companies use them.

It’s time to make a change. And that change is to clear your schedule as much as possible. Fortunately, this Process Street blog post is here to guide you in making these changes.

• The benefits of holding productive meetings
• The 7 secrets to productive meetings
• Avoid overload and focus solely on productive meetings
• How can Process Street help you run productive meetings

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I’d say we’ve all heard of the metaphor of the “glass ceiling”, right?

Here is a definition for those who need some clarification:

U.S. Department of Labor

The term became popularized in the 80s/90s where it was commonly used to describe the professional challenges women faced during that period.

Despite the advancements made in women’s rights since the 1980s, the metaphor of the glass ceiling is still very much valid today. Not just for women, but for minority groups and individuals as well.

Fortunately, we appear to be moving in the right direction when it comes to inclusivity in the workplace. 80% of employees consider inclusion to be an essential factor in choosing an employer and 69% of executives rate diversity and inclusion as an important issue.

But, what does it take to create a sense of inclusivity in the workplace?

In fact, what does inclusivity actually mean? And, how does it differentiate itself from diversity?

This Process Street blog post hopes to answer these questions (and more). Keep scrolling for an introduction on workplace inclusion and ten actionable strategies and metrics that’ll help to increase inclusivity within your organization or line of work.

Or alternatively, to jump to a specific section by clicking the links below:

• Understanding inclusivity and diversity
• 10 strategies to create an atmosphere of inclusivity in the workplace & their metrics
• Inclusivity in the workplace: Useful tools
• Inclusivity in the workplace: Further resources

Let’s get started!
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This is a guest post by Jin Choi. Jin Choi is a writer who runs the MoneyNam blog. His favorite hobbies include learning about the newest trends in online marketing and lifting heavy iron at the gym.

The customer lifecycle consists of the stages that a customer goes through from the moment they become aware of your company to the moment they purchase your product.

It’s essential to apply the right strategies for each stage of the customer lifecycle if you want to maximize your customer lifetime value (CLV).

In order to build a successful company, it’s important to focus on the CLV.

Why?

Because repeat customers are nine times more likely to buy the same product from a new seller.

This Process Street guest post provides you with the tools to understand each of the stages of the customer lifecycle so that you can maximize the value of each and every customer you acquire.

• The stages of the customer lifecycle
• Customer lifecycle stage 1: Awareness
• Customer lifecycle stage 2: Engagement
• Customer lifecycle stage 3: Evaluation
• Customer lifecycle stage 4: Purchase
• Customer lifecycle stage 5: Post-purchase
• Customer lifecycle stage 6: Advocacy
• Customer lifecycle marketing: A summary

Let’s get started.
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“Startups that regularly conduct qualitative research (not just quantitative) experience faster results in their quest to achieve product-market-fit.” – Mitchell Posada, I’m a startup, do I need to do Qualitative Research?

Why?

Because by regularly doing qualitative research, you are engaging with (and acting on) the voice of your ideal customer. To the point where the customer actually becomes a part of everything you do.

Whether you’re a founder about to launch a product or someone who is simply keen to understand and put into practice qualitative research methods – you’re in the right place.

Just keep on scrolling and I assure you that on finishing this Process Street blog you will be well versed in all that is qualitative research.

Alternatively, to skip to a specific section of the post click the links below:

• What is qualitative research?
• A closer look at qualitative research
• Types of qualitative research
• Qualitative research in practice: The chocolate method
• Is qualitative research for you?

Keep reading to find out exactly what chocolate has to do with qualitative research!
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