This is a guest post by Jin Choi. Jin Choi is a writer whose favorite hobbies include learning about the newest trends in online marketing and lifting heavy iron at the gym.
Customer lifecycle marketing adapts your message, support, and operations to the stage a customer is in, from first awareness through advocacy. The aim is to reduce friction at each handoff and create more value for the customer over the life of the relationship.
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“Startups that regularly conduct qualitative research (not just quantitative) experience faster results in their quest to achieve product-market-fit.” – Mitchell Posada, I’m a startup, do I need to do Qualitative Research?
Why?
Because by regularly doing qualitative research, you are engaging with (and acting on) the voice of your ideal customer. To the point where the customer actually becomes a part of everything you do.
Whether you’re a founder about to launch a product or someone who is simply keen to understand and put into practice qualitative research methods – you’re in the right place.
Just keep on scrolling and I assure you that on finishing this Process Street blog you will be well versed in all that is qualitative research.
Alternatively, to skip to a specific section of the post click the links below:
Keep reading to find out exactly what chocolate has to do with qualitative research!
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Inhale… Exhale… Inhale… Exhale… ♂️
Why the deep breaths?
Perhaps because of the pandemic, its subsequent lockdown measures, and the impending breakdown of life as we know it?
In the midst of the global crisis, people are increasingly turning to mindfulness and meditation to regain a sense of calm in their lives.
This means that while the world goes bust, it’s boom time for the mindfulness app industry.
Downloads of mindfulness apps have doubled since mid-March and the digital mental health market is projected to reach $4.6bn in 2026; a massive jump from its value of $1.4bn in 2017.
Continue reading to take a look at the two key rivals in the mindfulness app game: Calm vs Headspace. We’ll also examine why people are turning to mindfulness as a means to cope with the pandemic, and check out two other alternatives beyond the Calm vs Headspace feud: Waking Up and Reflectly.
To skip to a specific section of this Process Street blog post click the appropriate link below:
Take a breath… Now let’s get started! ✨
You asked…
We listened.
Let me introduce you to Process Street’s swanky updated feature, conditional logic within tasks.
What does this mean?
Simply put, it means that you can use Process Street to build quiz templates by creating rules within tasks using conditional logic – these rules then generate personalized outcomes.
In other words, you can create tasks within checklists that adapt to meet your personal needs and circumstance.
Conditional logic within tasks can also be used to shorten the length of your overall template.
Say goodbye to scrolling through irrelevant questions that don’t apply to you and claim back the time you once wasted filling out online forms.
To find out more about this feature and to see it in action check out our pre-made free templates and keep reading.
Alternatively, to jump to a specific section of this post, click the appropriate link below.
To get started, here’s a quick list of all the templates in this post:
Read on to learn how conditional logic helps to make your daily workload easier.
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A successful product launch is a coordinated release that matches a validated customer need with clear positioning, a ready product, prepared teams, focused marketing, and a plan to learn after launch day.
This is a guest post by Dave Schneider, a serial entrepreneur and co-founder of Shortlist, a marketing agency that serves as an outsourced dedicated marketing team. He also co-founded Less.churn before selling it in 2018. Dave writes about SaaS, marketing, and business, and shares more about his work in this Shortlist founder profile.
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When was the last time you actively went shopping? More to the point, when was the last time you bought something without checking it out online first?
Exactly.
Welcome to the retail apocalypse.
Or, in less dramatic terms, the demise of brick-and-mortar shops as the world shifts to buying online.
Where opportunities lie, entrepreneurs will pounce. That’s why at least part of ecommerce’s success can be attributed to people quickly learning how to start an online boutique, grocery delivery service, and so on.
Let’s take a look at some figures.
Evidently, it is true. The retail apocalypse is upon us. Fortunately, we at Process Street are here to provide you with the tools to build your doomsday bunker. We have created 9 superpowered checklists that will ensure that you are equipped and ready to ride the wave of retail Armageddon.
If you’re just here for a checklist to use when learning how to start an online boutique, check out our free Business Plan checklist below!
Feel free to jump to a specific section of this post by clicking on the relevant subheader below. Or, just keep on scrolling.
Alternatively, if you are already clued up on online boutiques and are ready to get stuck in, sign in to Process Street and start creating within Process Street.
(Sign up for a free trial here, if you’re not yet a Process Street user)
The links below will direct you to the section of this post that contains your desired checklist:
Now, it’s time to start building your doomsday bunker.
Let’s get started!
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