This is a guest post from Shawn Mike. Shawn has been working with writing challenging clients for over five years. His educational background in the technical field and business studies has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.
According to statistics, it is claimed that US organizations suffer a loss of $62 billion a year thanks to unsatisfactory customer service.
Customer service represents your secondary acquisition test, beyond actually getting that customer on board in the first place.
It’s very much a short-term game of conflict resolution, and your business depends mainly on how you deal with customer feedback and requests.
For maximum lifetime value, you need to consider how to synergize customer service with customer success.
It must be kept in mind that customers are the heart of every business and should be at the top of your priority list.
Satisfied customers help increase sales and build brand identity and reports claim that 77% of customers are estimated to recommend a brand or business to a friend depending on how good their experience with your product is.
Which is why focusing on keeping your customer base satisfied with great service and excellent products can go a long way in improving your sales.
Nowadays, consumers expect more than just a great product. They need you to guide them through the perfect experience. A better customer experience equals a greater lifetime value expectancy.
This article is all about figuring out the best way to analyze and improve customer experience by automating a lot of the manual work that can get in the way.
We’ll focus on:
- Understanding customer success
- Difference between customer service and customer success
- How to improve your customer success strategy
- Benefits of customer success automation
- How to successfully automate customer success
- Example customer success process template
Read on to learn more about how to optimize your customer success strategy. There’s even a free Ebook for you at the end of it!