“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 19th-century marketing pioneer

Fortunately, it’s no longer the nineteenth century.

Thanks to wondrous advancements in technology, you now have all the tools you need to determine exactly what is working within your sales processes and why.

How? Through the use of sales metrics.

Sales metrics help to identify the strengths and weaknesses of your marketing and sales strategies. They also provide insight into how much your business spends on securing a lead and allow you to monitor and analyze the progress of your marketing actions.

The question is: which sales metrics should you be tracking?

This Process Street blog takes you through 11 of the most valuable sales metrics, how to calculate them, and how to turn the metric’s data into actions that encourage your business to grow.

To jump to a specific section of the post click the links below:

• What are sales metrics?
• 11 essential sales metrics for digital businesses
• Make your sales metrics actionable

Alternatively, to get fully clued up on all 11 metrics and how to use their data in an actionable, positive way – just keep scrolling.

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Inhale… Exhale… Inhale… Exhale… ‍♂️

Why the deep breaths?

Perhaps because of the pandemic, its subsequent lockdown measures, and the impending breakdown of life as we know it?

In the midst of the global crisis, people are increasingly turning to mindfulness and meditation to regain a sense of calm in their lives.

This means that while the world goes bust, it’s boom time for the mindfulness app industry.

Downloads of mindfulness apps have doubled since mid-March and the digital mental health market is projected to reach $4.6bn in 2026; a massive jump from its value of $1.4bn in 2017.

Continue reading to take a look at the two key rivals in the mindfulness app game: Calm vs Headspace. We’ll also examine why people are turning to mindfulness as a means to cope with the pandemic, and check out two other alternatives beyond the Calm vs Headspace feud: Waking Up and Reflectly.

To skip to a specific section of this Process Street blog post click the appropriate link below:

• Why mindfulness and why now
• How to be more mindful?
• Mindfulness Apps: Calm vs Headspace (the top dogs)
• Beyond Calm vs Headspace: Waking Up and Reflectly
• It’s not a question of Calm vs Headspace, the question is: Are mindfulness apps for you?

Take a breath… Now let’s get started! ✨

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You asked…

We listened.

Let me introduce you to Process Street’s swanky updated feature, conditional logic within tasks.

What does this mean?

Simply put, it means that you can use Process Street to build quiz templates by creating rules within tasks using conditional logic – these rules then generate personalized outcomes.

In other words, you can create tasks within checklists that adapt to meet your personal needs and circumstance.

Conditional logic within tasks can also be used to shorten the length of your overall template.
Say goodbye to scrolling through irrelevant questions that don’t apply to you and claim back the time you once wasted filling out online forms.

To find out more about this feature and to see it in action check out our pre-made free templates and keep reading.

Alternatively, to jump to a specific section of this post, click the appropriate link below.

• What is conditional logic?
• Best practices for using conditional fields to create a quiz template
• Use and edit our pre-made quiz templates and checklists
• Use Process Street to build your own quiz template and superpowered checklists

To get started, here’s a quick list of all the templates in this post:

• Employee Review Template
• Leadership Legacy Assessment Test Template
• Peer Review Example Template
• Generic Quiz Template
• This Or That Questions Quiz
• Career Assessment Quiz Template
• Multiple Choice Test Template
• What Is Your Work Style Quiz Template

Read on to learn how conditional logic helps to make your daily workload easier.
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This is a guest post from Dave Schneider, a serial entrepreneur & co-founder of shortlist.io, a marketing “un-agency” that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. Dave loves to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.

The vast majority of product launches fail.

According to a study done by the University of Toronto, the failure rate for new products in the retail grocery industry is 70-80%. And, the situation across all sectors is even more dia, Harvard professor Clayton Christensen estimates that the fail rate of new products across all boards is around 95%.

Evidently, coming up with an innovative and awe-inspiring product you think people will love is simply not enough. In order to mitigate failure and overcome challenges, you will need to prioritize and optimize how you market your product.

Fortunately, this Process Street article is here to provide you with all the tools and digital hacks you will need to successfully market and launch your product.

Feel free to jump to a specific section of this post by clicking on the relevant subheader below. If not, just keep on scrolling.

• How to have a successful product launch
• Building a successful product launch strategy
• How and when to develop an MVP
• How to manage email lists for a successful product launch
• Using Process Street for all your business needs

Read on for a rundown of product launch basics.
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When was the last time you actively went shopping? More to the point, when was the last time you bought something without checking it out online first?

Exactly.

Welcome to the retail apocalypse.

Or, in less dramatic terms, the demise of brick-and-mortar shops as the world shifts to buying online.

Where opportunities lie, entrepreneurs will pounce. That’s why at least part of ecommerce’s success can be attributed to people quickly learning how to start an online boutique, grocery delivery service, and so on.

Let’s take a look at some figures.

• By 2040, around 95% of all purchases are expected to be via ecommerce.
• In 2018, retail ecommerce sales grew 23.3% over the previous year.
• The total value of global retail ecommerce sales will reach $4.13 trillion in 2020.

Evidently, it is true. The retail apocalypse is upon us. Fortunately, we at Process Street are here to provide you with the tools to build your doomsday bunker. We have created 9 superpowered checklists that will ensure that you are equipped and ready to ride the wave of retail Armageddon.

If you’re just here for a checklist to use when learning how to start an online boutique, check out our free Business Plan checklist below!

Feel free to jump to a specific section of this post by clicking on the relevant subheader below. Or, just keep on scrolling.

• What is an online boutique?
• What to know before launching your online boutique
• How to start an online boutique: 9 free checklists
• How to establish & run a stellar boutique with Process Street

Alternatively, if you are already clued up on online boutiques and are ready to get stuck in, sign in to Process Street and start creating within Process Street.

(Sign up for a free trial here, if you’re not yet a Process Street user)

The links below will direct you to the section of this post that contains your desired checklist:

• Business Plan Checklist
• Brand Strategy Template Checklist
• Amazon Trends Analysis Checklist
• Monthly Cash Flow Plan Checklist
• Social Media Report Template Checklist
• Ecommerce SEO Checklist
• Neil Patel’s: Website Funnel Analysis Checklist
• PPC Report Template Checklist
• Quarterly Strategic Marketing Process

Now, it’s time to start building your doomsday bunker.

Let’s get started!
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