“We’re here for YOU“, the sign in front of me mocked as I waited my 22nd minute in line at the local store. We could all hear the staff chatting in a back room (a team-wide “lunch break”), discussing the weather while the rest of us silently fumed.
It’s horrible when a business doesn’t put their customers first.
That’s the problem that an omnichannel approach is designed to solve.
Following up from Whitney Blankenship‘s post about omnichannel marketing in e-commerce, we here at Process Street decided to tackle the subject as a whole and show what it means to be an omnichannel business in action.
From theme parks to banks, we’ve got a little of everything. Before all that though, there’s something we need to get straight…