This is a guest post by Sawaram Suthar, the head of marketing at Acquire and also a founder of Jagat Media. A digital marketing consultant, he has experience in branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune.
Engaged customers are any business’s biggest asset.
Seeing as customers are what make or break a business, you should do everything in your power to keep them engaged at all times.
But customer engagement is a tough coup to pull off.
A study conducted by Hall and Partners revealed that almost two-thirds of a company’s profit depends upon how effective customer engagement is. Another study found that 84% of customers think the experience provided to them by a company is far more important than its products and services. In simple terms, the success of your brand is dependent upon the quality of customer experience you can deliver.
In this guest post for Process Street, I’ll tell you how you can level up your business’s customer experience, thereby engaging customers further.
Specifically, we’ll be looking at:
- What’s the definition of customer engagement?
- The importance of customer engagement
- 5 ways to keep customers hooked & increase engagement
- Use Process Street to aid your customer engagement strategy!
Let’s get started. ⬇️