This is a guest post from Emil Kristensen, CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.

If you have a SaaS company but you’re not using personalized marketing, you’re missing out on one of the biggest opportunities to grow.

The reason?

SaaS companies are different than many traditional models. Instead of building up to a one-off purchase, SaaS benefits from a long relationship with a customer.

That means you can increase brand loyalty in ways most consumer products cannot, and you have a host of personalized marketing data at your disposal.

Today we’ll look at the three most effective ways to use personalized marketing in SaaS to increase your sales: through your emails, website, and app.

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“We’re here for YOU“, the sign in front of me mocked as I waited my 22nd minute in line at the local store. We could all hear the staff chatting in a back room (a team-wide “lunch break”), discussing the weather while the rest of us silently fumed.

It’s horrible when a business doesn’t put their customers first.

That’s the problem that an omnichannel approach is designed to solve.

Following up from Whitney Blankenship‘s post about omnichannel marketing in e-commerce, we here at Process Street decided to tackle the subject as a whole and show what it means to be an omnichannel business in action.

From theme parks to banks, we’ve got a little of everything. Before all that though, there’s something we need to get straight…

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“That’s fantastic! Have you thought about selling those?”

We’ve all had a moment of inspiration for our own online store. Whether (like me) you took up a new hobby (crochet) and showed your project to a family member (my gran) or you stumbled across a cheap source for a certain product, the lure of online sales is difficult to ignore.

Ecommerce is a massive sector, with a projected value of $4.5 trillion by 2021. However, without the proper ecommerce processes in place it’s more than easy to fail before you even get close to selling your first product.

“… data from Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly threefold lift in online revenue.” – Aaron Orendorff, Global Ecommerce: Statistics and International Growth Trends

That’s why we here at Process Street have put together this ecommerce processes pack. These templates will provide you with detailed instructions on how to do everything from setting up an online store to listing products, designing a logo, and promoting your content.

Better yet, every last process is completely free!

So, what are we waiting for? Let’s start selling!

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