All posts by Vinay Patankar

32 Google Drive Tips and Tricks

Process Street illustration for Google Drive power tips: a person organizing files in a labeled card catalog

I made the switch from Dropbox to Google Drive and never looked back. Once you live in Drive every day, you start finding features most people never touch, and a few of them quietly change how you work.

Below is the running list of Google Drive tips and tricks I actually use, including the AI features Google has folded in that most users have not caught up to yet.

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21 Best Business Podcasts: Process Street Team Picks

Best Business Podcasts header image

Podcasts are like hacks for your everyday life. They allow you to passively improve your knowledge and gain valuable insight into almost any topic you could imagine, whilst doing pretty much anything.

All of that time spent walking to the store, commuting to work, preparing a meal, working out; it’s all time you could be utilizing to improve yourself and your business.

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17 Stellar Ideas to Perfect Your Business Newsletter and 30 Free Templates

Marketing operations manager calibrating a miniature newsletter printing press for business newsletter free templates

This is a guest post by Hannah Butler, a web developer, designer, and writer.

A strong business newsletter gives readers a reason to keep opening your emails. It can share useful ideas, explain your work, highlight customer stories, and point people toward the next best action without turning every send into a hard sell.

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5 B2B Marketing Trends You Need to Be Following

B2B marketer arranging an account-based marketing map model for campaign planning

B2B marketing trends change fast, but the durable lesson is simple: buyers remember brands that make complex work easy to understand. The best B2B campaigns do not pretend an industrial product, CRM, or social platform is consumer entertainment. They turn useful proof, customer stories, and product context into content people can actually share.

These five examples show how B2B brands can build attention without flattening their expertise. MailChimp, Volvo, General Electric, Salesforce, and HootSuite all prove a different point about brand storytelling, visual content, events, social proof, and repeatable marketing execution.

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4 Virtual Conference Process Templates to Cut Costs & Increase Sales

Header image: Virtual Conference Process Templates

I should be sitting in a field, sipping a lukewarm cider, waiting for Aerosmith to come on stage and blow me away. Instead, the event moved online, and the same question still hits every organizer: how do you turn a live conference into a virtual conference without losing the structure that makes the event work?

Virtual conferences are no longer a stop-gap. They are part of how teams host launches, customer events, webinars, training sessions, partner summits, and hybrid programs. This guide puts four Process Street process templates at the center and shows how to plan, host, run, and troubleshoot a virtual conference with repeatable workflows that cut costs and increase sales. When costs increase, sales targets get harder to hit, so the process behind the event matters as much as the platform.

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5 Essential Lessons I Learned From GitLab’s Marketing Playbook

Black-and-white marketing operations leader arranging a modular campaign planning board for a GitLab marketing playbook article.

Writers are inherently nosy curious. Here at Process Street, we are no different. So when I was given the opportunity to check out GitLab’s marketing playbook, I jumped at it.

GitLab itself is an interesting company. Remote-first and open source, GitLab’s evolution comes not only from its own development teams, but also contributions from a large community of contributors and users. Plus it promotes total transparency; all of GitLab’s documentation is freely accessible on its website. Like I said, interesting place.

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3 Proven Decision Support Systems for Business Operations Managers

Black-and-white operations manager presenting a decision tree model for decision support systems

We make hundreds of food-related decisions a day, and most of them happen with less awareness than we think.

Microsoft once claimed in an ad for its To-Do app that people make 35,000 decisions a day. The exact number is hard to verify, but the larger point holds: your brain filters more information than you can consciously process.

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3 Fatal Onboarding Mistakes That Make Your Best Employees Quit

Header image for onboarding mistakes showing an HR lead repairing a broken onboarding ramp model

Employee onboarding mistakes are expensive because new hires make stay-or-go judgments fast. Gallup reports that only 12% of employees strongly agree their organization does a great job onboarding, and BambooHR found that many new hires decide whether a job is the right fit within the first month.

The good news is that the most fatal onboarding mistakes are operational, not mysterious. If your process gives people time to learn, keeps work out of static paper systems, and makes expectations explicit, your best employees get a clearer path to contribute.

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4 Customer Success Metrics to Inform Your Product-Led (Expansion) Growth Strategy

Header image: Product-Led Expansion Metrics

Product-led growth changes the customer success job. Instead of waiting for an account manager to create every next step, customers discover value inside the product, adoption data shows where momentum is building, and the customer success team turns those signals into repeatable expansion plays.

The best product-led customer success metrics connect that motion end to end: acquisition, adoption, retention, and expansion. They inform product-led expansion growth strategy, reduce customer acquisition cost, improve customer lifetime value, and build expansion revenue without losing the human workflows behind customer outcomes.

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17 Unique Daily Rituals from the World’s Best Creatives & CEOs

Header image for daily rituals used by creatives and CEOs

You might think I’m about to tell you to get up as the sun rises, sit down at your desk and work until you can’t work any more. That’s probably because you’ve heard advice like this pretty often… That’s why these unique daily rituals from creatives CEOs and other high-output people are useful: each one turns focus into a repeatable constraint.

In fact, Slate writer Mason Currey says that after reviewing 161 daily rituals, the key lesson you can extract is:

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