
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker, 19th-century marketing pioneer, understood the measurement problem sales teams still face.
Fortunately, advancements in technology now give you the tools to determine what is working within your sales processes and why. These 11 game-changing sales metrics help you calculate performance, identify weaknesses, and turn metric data into action.







Imagine if Google broke. That one day, Search just stopped working.