This is a guest post by Kristen McCabe, a global marketer. She has marketing experience extending from Australia to Chicago with expertise in both B2B and B2C industries, specializing in content, SEO, and events. Kristen spends her time outside of work acting, learning nature photography and joining in the #instadog fun with her Pug/JackRussell, Bella.

We have one reason marketers host and sponsor events.

Whether you want to get more leads, increase brand awareness, or meet with current customers to upsell and build customer lifetime value, marketing events ultimately leads to the same destination: increased revenue for a greater Return On Investment (ROI).

Despite this common goal, according to The Event Marketing Evolution, a research report by the Harvard Business Review, only 23% of companies can track event ROI.

Notice here that we say can rather than do track ROI, making these results even more concerning and surprising.

So our question to is this: How will you ensure you’re in the elite group of marketers who:

• Can track the success of their event sponsorship?
• Regularly track event results, and improve their strategy as needed?

In this Process Street article we will answer these two questions, and walk you through the steps that ensure you aren’t throwing your previous marketing dollars down the drain.

To start at the beginning, we find our selves before the day of the event.

With that, let’s not waste any more time, and get straight to it. Click on the subheaders below to jump to the relevant section. Alternatively, scroll down to read all.

• Event ROI: What it is and how to measure it
• Event planning: The pre-event strategy and planning stage
• Event partners: Your internal and external event partners
• Event ROI: Choosing an event that obtains a strong ROI, must-ask questions
• Event data: Capturing event data
• After the event: Measuring and building your success after the event
• Marketing events with Process Street

Let’s begin! Continue Reading

When defining, documenting, and delivering services to customers, it can be a little difficult (read: incredibly taxing) to keep on top of everything.

As Philipp Unterharnscheidt and Axel Kieninger at the Karlsruhe Service Research Institute both say:

“IT services supporting business operations are an increasingly critical factor for business success today (Guldentops 2003). The management of service quality, which is the central objective of Service Level Management (SLM), however remains a major challenge for many companies.” – Philipp Unterharnscheidt and Axel Kieninger, Service Level Management – Challenges and their Relevance from the Customers’ Point of View

To help companies keep on top of things – and manage their services, service levels, and SLAs and OLAs masterfully – there’s service level management.

This may be the point where you’re thinking “But what, exactly, is service level management? What are the benefits of it? The best practices so it’s done properly? And how would Process Street even help with service level management?”

Worry no more, reader. You’ve come to the right place.

Just read through these sections to get to grips with service level management:

• What is service level management (SLM)?
• The benefits of service level management
• Service level management best practices
• Use Process Street for SLM (and creating your OLA and SLA agreements)!

Let’s dive straight in. ⬇️

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Process Street is a 100% remote company. We have been from day one.

But our CEO Vinay Patankar has been remote longer than that. Process Street is Vinay’s third remote company, meaning 10 years of running companies remotely.

At the time of writing, we have around 50 employees across multiple continents and it’s working so well for us that we’ve just sealed our Series A funding round from Accel, Atlassian, and Salesforce Ventures.

We thought now would be a good time to do a deep dive into Vinay’s thoughts on remote work and why his experience of it has kept him remote.

For this Process Street article, we sat down with Vinay to ask him 4 key questions, which we’ve provided links to below:

• Were you distributed from day one?
• How many employees do you have and in how many countries?
• What are the biggest challenges of having a distributed team?
• What are the biggest advantages?

Vinay has also produced a short video series of key things to learn when working in or running a remote team. You can check these videos out in the section below: Continue Reading

Can you prove your team’s performance?

How do you know for certain that nothing is being missed?

The answer is simple; you perform an internal audit.

We here at Process Street know how difficult it can be to keep track of your internal workings. Short of documenting and tracking everything (which can be a hassle) it’s easy to lose track of the risks posed to your organization.

That’s ignoring how hard it can be to track whether your teams are performing their duties correctly.

That’s why this post will dive into everything you need to know about internal audits. These are practices that let you get an objective assessment of various elements of your company, such as this ISO 9001 process.

We’ll cover:

• What is an internal audit?
• Types of audits
• Benefits of internal audits
• Internal auditing examples
• Use Process Street to run your internal audits

Let’s dive in.
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ISO 9001; you may have heard of it. You may be somewhat afraid of it. And, if you’re reading this article, chances are you’re probably at least somewhat confused about how to actually implement it.

It’s possible you even Googled something like “what is ISO 9001?”. Perhaps you felt you knew at one point, but the important bits never really stuck.

Well, with the 2015 updates to a whole range of ISO standards, it’s a lot less scary.

Before now, if you wanted to implement any ISO standard, you’d have to undertake a lengthy process involving unwieldy paper manuals and cumbersome bureaucratic procedure.

In short, ISO 9001 was hardly agile.

Now, you have far more flexibility to implement ISO 9001 the way that works for you best; with BPM software like Process Street to make things streamlined and simple.

This is why we’re presenting you with this handy overview of ISO 9001, including all of the essentials you need to get started.

We’ll cover how to combine structured compliance with the rapid process improvement of a startup, including:

• Free ISO 9001 Templates
• What is ISO 9001? The most popular QMS standard
• Benefits of implementing ISO 9001
• Quality management with ISO 9001: Key principles
• ISO 9001 certification: Is it necessary?
• Agile ISO 9001 in 5 simple steps
• More ISO resources

Before we dive in, here’s some free templates to help you hit the ground running!
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In the words of Jean Rostand, a French Biologist, and Philosopher:

“The obligation to endure gives us the right to know” – Jean Rostand, Silent Spring

Greenwashing, as a marketing tactic, thwarts our right to know as consumers. Unfortunately for us, 98% of green-labeled products are greenwashed.

Greenwashing is unethical. Greenwashing is risky. Greenwashing needs to be prevented.

You can think of this Process Street article as an antidote to greenwash. We give you the information you need to identify and stop greenwash in its tracks. We do this because greenwash is not good for you as a consumer, and it is not good for you as a business owner or employee.

Like Rostand, we at Process Street believe everybody has a right to know how green the products and services they purchase are. In this article, we provide information that will give you back this right where greenwash blots it out.

Paint strippers at the ready, it’s time to peel away the dross. Click on the relevant subheaders below to jump to that section. Alternatively, scroll down to read all we have to say.

• Greenwashing: Greenwashing definition
• Sustainability templates to help you create a more sustainable business
• Environmentalism: Fashion or passion?
• Greenwashing: A troubling evolution in the corporate world
• Greenwashing examples
• Greenwashing: You have to spot it to stop it
• Greenwash: Green companies and how you can be one

Let’s jump right to it!
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If you hear the term “fleet management” and assume its only importance is to keep track of your fleet and the location of your vehicles and drivers, then you’ve assumed wrong.

Over the past several years, fleet management software has evolved beyond the basic tracking system most people expect from it and the number of business owners choosing to implement it is growing every day.

Fleet management may not be challenging if your company has only a few vehicles, but if you have hundreds or thousands of vehicles, you’ll need to implement fleet management software, because the manual labor needed would be completely out of hand.

Managing your fleet manually leaves a lot of room for potential issues. To name just a few, you might struggle to get in contact with your drivers when necessary or, if an accident occurs, you’ll run into more complications when filing an insurance claim.

Using fleet management software alleviates these problems and helps avoid any new problems that may arise.
In this article, we’ll cover:

• What is fleet management?
• What is fleet management software?
• Benefits of fleet management software
• Key features of fleet management software
• Tips for choosing the right fleet management software for your company
• Best fleet management software
• How to use Process Street to streamline your fleet management

Before we dive into the different fleet management software mentioned in this article, here’s a quick list of useful fleet management templates:

• Facility inspection checklist
• Forklift inspection checklist
• Inventory management process
• ISO container inspection checklist
• Order fulfillment
• Order processing checklist
• Vehicle inspection checklist
• Warehouse safety checklist
• Scheduled maintenance notification
• Vendor management: Supplier evaluation
• Vendor management: Contract negotiation

If you’re not sure what a Process Street template looks like, check it out here:

Read on for more tips on how to use Process Street to streamline your fleet management operations! Continue Reading

82% of companies are still spending billions on remaining paper-based companies, with 1/3 upping their paper usage in recent years.

Why, oh why are businesses still relying on a technology that was invented around 100BC when we have entered an era of artificial intelligence, 3D printing, and digitized documentation?

If you want effective Enterprise Document Management (EDM) strategies, you need to scrap the paper and go paperless.

A bold statement, but a statement that is not unfounded.

• Paper is costly – costing an average of ~$8 billion annually in management.
• Paper is wasteful – paper usage does not support the global paradigm shift towards vital sustainability efforts.
• Paper is difficult to manage – workers spend almost half their time looking for information stored in paper documents.

What you need are digitized methods to store important business information. What you need is an electronic way to manage this.

What you need is a digitized Enterprise Document Management system, and we at Process Street are here to help.

Find out what Enterprise Document Management is, and why Electronic Document Management Systems (EDMS’s) serve as good EDM tools. We present to you our top 5 EDMS tools which you can use alongside Process Street for ultimate document control.

Ready to terminate your paper towers? Click on the relevant subheaders below to jump to that section, alternatively scroll down to read all we at Process Street have to say about digital Enterprise Document Management systems.

• What is Enterprise Document Management (EDM)?
• Enterprise Document Management (EDM): The document management system you need to use and why
• Electronic Document Management System (EDMS): A 3-stepped process for document control
• Our Top 5 EDMS tools
• Process Street: Optimizing your internal workflows
• Enterprise Document Management: Audit your EDMS with Process Street
• Process Street: The ultimate EDMS counterpart

Let’s get started!
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Let’s face it.

Delivering stellar services to customers and clients can be tough.

And with villains such as poor communication, stress, and human error constantly rearing their ugly heads, it makes that job even harder.

In fact, a study by Quantum Workplace found that more than 80% of people thought miscommunication happened very frequently, frequently, or occasionally in the workplace, while Identity Guard uncovered that the average American employee makes 118 mistakes per year.

So that mistakes are quashed, miscommunication is thwarted, and that everyone is on the same page so the objectives, targets, and goals defined in your service level agreements (SLA) can be upheld, an OLA is the answer.

An OLA is to the SLA what Robin is to Batman. Superboy to Superman. Chewbacca to Han Solo. And by reading through the following sections in this Process Street article, you’ll discover why an OLA makes for a kickass side-kick:

• What is an operational level agreement (OLA)?
• What’s the difference?: OLA vs SLA
• Operational level agreement examples (templates)
• Important tips for creating and writing OLAs
• How Process Street can help you with all things OLA!

Now, don your cape and let’s fly through this post! ⚡️
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Videos are a powerhouse when it comes to marketing, explaining your product, and much more.

Heck, when users are spending 88% more time on websites that have videos, you can see their power just in terms of retention.

Unfortunately, it’s hard to request or create effective videos if you don’t have experience in the field. Terms can be confusing, and video producers might struggle to act on the feedback you give if you don’t know how to communicate the message effectively.

That’s why it’s vital to know how to perform an effective video review; there’s an art to it.

At Process Street, we’ve gone through the hard work of learning how to review videos and give actionable comments. That’s why I’ll be showing you how to do just that., including:

• Basic video creation process
• Video editing steps
• What is a video review?
• Video review glossary
• The video review process
• Video review best practices
• Run your video review processes with Process Street

Let’s get started.
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