The importance of the relationship between product and marketing is something that’s often overlooked.

But when the product and marketing teams aren’t on the same page regarding the product and the problems it aims to solve, chances are the marketing won’t match the product’s value proposition and in turn, will discourage potential users from signing up.

This could be detrimental to the success of a product organization.

So, what can you do to avoid these miscommunications and build a synergistic relationship between the two?

In this article, I’ll share some tips and information that will be critical in strengthening the relationship and performance of the product and marketing teams at your company to achieve success.

We will cover:

• What is product marketing?
• Understanding the product-first marketing approach
• Product marketing synergy
• Benefits of product marketing
• 3 Key elements to product marketing synergy
• How to use Process Street to strengthen product marketing strategy
• Product marketing synergy: The bottom-line

Let’s get started!
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In 2015, 96% of companies had some form of process documentation.

Were you one of them?

What about today? Do you document your processes?

Is business process documentation still a popular approach?

These were the questions we at Process Street wanted to find the answers to. We asked top business experts from around the globe: How important is business process documentation for running a business?

In this article, we present to you our never-before-seen findings.

We successfully deciphered trends of the business process documentation market and determined the reasons for these trends. I recommend that you take the time to read all we have to say about business process documentation, but if you’re pushed for time, you can access the relevant section from the links provided below:

• • Business process documentation: What is business process documentation?

• • Business process documentation: Do you implement business process documentation in your business?

• • Have you had an instance in your business that pushed you to start implementing process documentation?

• • Business process documentation: How important do you think it is to document your business’s processes, and why or why not?

• • How to use Process Street to document your business processes

Shall we get started?

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Information. Documents. Critical business material.

As businesses scale from a several-person startup to one that’s larger and more robust, it’s important to have a place where all this business-related content can be stored, organized, and easily accessed.

To boot, it’s also necessary to have the requisite processes so all this content is, well, managed properly.

Why?

Because by 2025, the amount of global data created each day will reach 463 exabytes – and the majority of this data will be unstructured.

If a business is not using a centralized repository and doesn’t have the right processes in place, there will be bedlam.

This is why ECM exists.

Enterprise content management (ECM) is the solution for modern businesses wanting to keep content safe, secure, useable, and accessible through its life cycle.

In this Process Street post, you’re going to learn all about ECM, from its exact definition to understanding why it’s beneficial, and learning what ECM tools are capable of and what they’re not designed to do. Read the sections below to get the complete lowdown:

• What’s the enterprise content management definition?
• Why is enterprise content management useful?
• What can enterprise content management tools do?
• What can’t enterprise content management tools do?
• The best tools on the market for content management
• Use Process Street to get the best out of ECM and BPM!

Let’s begin your journey to becoming content with your enterprise’s content management.

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$22 trillion.

That was the cost of the financial crisis to the U.S. economy. This created a less than ideal environment for any business to survive in. The period saw 200,000 small businesses vanish into a black hole of recession, engulfing 3 million jobs down with them.

I have said it before, and I will say it again: The 2008 U.S. financial crisis and the devastation it brought was the result of audit process failures. This has been concluded by The Financial Crisis Inquiry Commission (FCIC).

Like the FCIC, we at Process Street understand the importance of following a set audit process. Not doing so can bring devastating consequences on all scales. To country economics, right down to small businesses.

In this article, we will:

• Define the term audit process
• Explain why it is important to follow a set audit process
• Outline an audit process followed by professional auditors
• Show how you can implement this set audit process into your business for free

Read this article and action the advice we give. By doing so you will be protected from common audit process pitfalls and the resulting cataclysmic consequences. You can click on the relevant links below to jump the section of your choosing:

• A definition for audit process
• Audit process: Internal vs external audits
• Audit process: Why are audit processes needed?
• Audit process: The audit process done right
• Audit process: The auditing process
• Audit process: Why do auditors follow a set process?
• Preserve your audit process using Process Street

Alternatively, take the time to read all we, at Process Street, have to say.

Shall we get started?

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Knowledge is power, but you need a system in place to harness that power effectively.

Everything that happens in your business depends on some kind of specialized knowledge, whether it’s new employee onboarding, dealing with customer requests, compliance issues, or marketing a new feature launch.

Your knowledge management system is the firm foundation upon which you build your business.

Despite this, statistics show that as many as 40% of employees do not utilize proper knowledge management solutions, and between 7-20% of their time is spent figuring out a problem from scratch when the solution already exists somewhere in the company.

These bad business practices cost Fortune 500 companies $31.5 billion each year.

How much money are you losing, and how much time are you wasting without a proper knowledge management system in place?

Knowledge management shares many fundamental principles with the idea of business process management (BPM), and as such it’s possible to use BPM software like Process Street to implement a powerful knowledge management system.

In this article, we’ll be looking at:

• What is a knowledge management system?
• Knowledge management system benefits
• How to build a knowledge management system
• Knowledge management software
• Using Process Street as a knowledge management system

Let’s start by understanding some basic principles of a knowledge management system.
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Fleet management is so much more than simply owning and operating vehicles. It’s a complex interplay of many different factors and optimizations – much like the concept of business process management.

In recent years, more and more tools for fleet management optimization are emerging. Fleet management is changing.

Projected growth of the fleet management industry to about $30 billion by 2022 is largely driven by advances in technology – and the rate at which fleet management companies adopt this emerging technology will largely impact the rate of this projected growth.

And it seems fleet management companies are aware of this.

The National Conference of State Fleet Administrators (NCSFA) recommended in a 2018 survey of 44 state and university fleet participants that fleet management companies begin implementing “robust fleet management policies and procedures” as well as “accelerating the implementation of technology to measure the efficiency and effectiveness of fleet management practices”.

That same survey showed that 38% of repairs and 39% of preventative maintenance work were insourced, on top of the in-house work that is done as part of routine fleet management. Just another incentive to tighten up your processes and streamline all of that manual work with a good, solid process.

In this article, we’ll be looking at how you can use Process Street to implement robust fleet management policies and procedures. I’ll cover:

• What is fleet management?
• What is fleet management software?
• Fleet management templates
• Using Process Street for fleet management

Let’s start by making sure we’re all on the same page; what exactly is fleet management?
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In July 2018, the number of active Google Drive users surged into the billions.

This means the number of users had increased by 200 million within just one year.

One reason for Google Drive’s success is its extensive usability. You can send emails, create spreadsheets, arrange meetings, update your calendar, create slideshows, and produce text documents.

It is with this function, produce text documents that we begin this Process Street article comparing a Google Docs checklist with a Process Street checklist.

You see, like Process Street, Google has recognized the benefits checklists bring at both a business and a personal level. Google has made it possible to create checklists with its text document function.

Our questions driving this article are:

• Why would you want to create a Google Docs checklist?
• How would you go about creating a Google Docs checklists?
• Is a Google Docs checklist right for you and your business?

If you are new to checklists, Google Docs, and Process Street, then this is the article for you.

You can click on any of the below subheaders to jump to the relevant section.

• What is a Google Docs checklist?
• Make a checklist in Goole Docs
• The benefits of using a Google Docs checklists
• Checklist template: What a checklist template is and our top Google Docs checklist templates
• Google Docs vs Process Street
• Process Street: How we can help you with your checklists

Shall we get started?

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The modern workforce is, quite literally, movers and shakers.

No matter if self-bought or company-bought, employees are using mobile devices to work from while in the office, going from meeting-to-meeting, traveling cross-country to attend conferences, and even when working from home.

But for some (read: the security-minded), this is a little worrisome. With employees using personal and portable devices for work purposes, security hazards are aplenty. Theft. Security breaches. Data loss.

I needn’t go on.

It’s why 75% of CIOs view mobile security for organizations as not only a headache but a significant problem.

Though, with modern problems come modern solutions.

In this super informative post, I’ll be discussing EMM: Enterprise mobility management. It’s what every organization needs to know about, incorporate, and sustain so that its business remains security breach-free. Just read through the following sections to get acquainted with all-things EMM:

• What is EMM (enterprise mobility management)?
• BYOD and the benefits of enterprise mobility management
• Device management: The EMM best practices
• How Process Street can help your organization with EMM!

Now, let’s stop dilly-dallying and get started!

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Perhaps you’ve heard about checklists. Perhaps you know someone who uses checklist templates. Who knows, you may even have a simple checklist template or two you use in your own business.

Chances are, if you clicked this link, you’re interested in learning about simple checklist templates. Or specifically, how you can use them to run your business more efficiently.

You probably already know the basics – why checklists are useful, and the value of using a BPM software like Process Street. But you want more.

You want to know the essential checklists, the ones all the top CEOs and successful executives are using. You want ready-made checklists that will save you time, money, and confusion, and you want to learn about some of the immediate benefits of using simple checklist templates, straight from the mouths of those who have used them to run successful businesses of their own.

Well, you clicked to the right article. Here, I’ll be looking at an extensive correspondence between our content team and a number of successful SMB owners who just happen to be simple checklist template champions.

Whether it’s daily, weekly, monthly, or otherwise, we’ve devised this article as a resource that will help you understand how you can use simple checklist templates in your business.

Breaking it down, we’ll look at:

• Benefits of simple checklist templates
• What simple checklist templates are successful business owners using?
• Simple checklist template essentials: Recommendations from top business owners
• How to build a simple checklist template with Process Street

But first, what is simple checklist template, anyway?
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You’ll often hear the question: “Which is better? Kanban or Scrum?” or variations of this eternal deathmatch between two of the most well-established agile methodologies.

People are wasting energy fighting over which methodology trumps another. If you’re an agile organization, you should be placing principle above practice.

It makes a lot of sense to ask questions like “why might I want to use Kanban over Scrum?”, or even “Kanban and Scrum” as opposed to “Kanban vs Scrum”. There are a lot of differences between the two, but fundamentally, they are both agile methodologies, and the principle behind why you might want to use both can be in alignment.

You may even find they can work well together, as part of a unified strategy referred to as Scrumban. You need to consider what approach will work best for your team.

My aim with this article is to approach the question of “Kanban vs Scrum” by clearly presenting both approaches in terms of when, how, and why you might choose to use either of them.

I’ll also talk about the capacity for overlapping Kanban and Scrum approaches, and how some additional tools like Process Street can factor into that equation.

Here’s a breakdown of how we’ll approach comparing “Kanban vs Scrum”:

• What makes a team agile?
• What is Kanban?
• What is Scrum?
• Kanban vs Scrum: Differences
• Kanban vs Scrum: Similarities
• What is Kanban good for?
• When to use Kanban
• Kanban process
• What is Scrum good for?
• When to use Scrum
• Scrum process
• Using BPM for agility

Let’s start with a basic primer on what it means to be agile. Continue Reading