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Reach the Right People & Get the Right Result With a Customer Profile

customer profile

We’ve never met, but I know who you are.

You spend 90% of your day either in meetings or answering emails, so you’re incredibly short on time.

You’re a big believer in “moving fast and breaking things” but over-regulation, cyber threats, obsoletion, and the availability of key skills keeps you awake at night.

You check in with Twitter and Reddit daily to stay in-the-loop, and you’re a keen consumer of content that’s quick and easy to digest, from reputable sources, and provides clear answers to your questions. You hate waffle!

Am I close?!

Whether I’m right or wrong (and before this gets any creepier), I know all this because I’ve created your customer profile, or buyer persona if you prefer.

Organizations that use customer profiles to create and deliver content enjoy 73% higher conversions than those that don’t. So, I used market research and data to build up a semi-fictional representation of you.

I identified your common behavior patterns, discovered what your key motivations were, and established your biggest pain points so I could write a tailored post that clearly answers your questions, provides value, and delivers useful insights.

I won’t lie; this took a lot of time!

But was it worth it?

Take 10 minutes to read this Process Street post and get insights from the likes of Hiten Shah, Lincoln Murphy, and Tomasz Tunguz, learn how to create a customer profile in five simple steps, and find out:

Let’s “cut fast, cut deep”, and cut the crap.
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Developer Onboarding Best Practices With 11 Top Tips for Remote Teams

developer onboarding

This is a guest post by Romi Catauta at Toptal. Catauta works in the marketing field and is passionate about writing on web design, business, interior design, and psychology.

Did you know that 53% of developers said working remotely was a priority when looking for a new job?

Finding the right developers to add to your team can be one of the most challenging hiring tasks for your HR department. It’s a cut-throat market, with smart companies steering top talent away from competitors.

And when you consider most developers are looking for remote-based work, this makes developer onboarding a whole different ballgame.

To help, we at Process Street give you our top tips, tricks, and best practices that’ll help you identify, hire, and retain talented remote developers.

Whether you’re wondering how to hire a CSS developer, a full stack developer, or anything in between, this guide will help you find the perfect candidate for the job.

We at Process Street know a thing or two about remote work. The below advice has is therefore tried, tested, and approved as best practice.

What are you waiting for?

Click on the relevant subheader to jump to the section of choice, or scroll down for all.

Let’s get started!
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Process Street 3.0: Even More Versatile for Every Kind of Workflow

process street 3

Process Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures.

Process Street helps you automate tasks, track progress, and manage documents — plus it integrates with over a thousand of your favorite apps.

Thousands of businesses in every industry use Process Street to make their recurring work fun, fast and faultless. We’ve been listening closely to our customers, and Process Street 3.0 proves it. Sign up for a free trial and take Process Street for a spin.

Processes are a part of daily life for every person in every role in every business. We designed Process Street to power any kind of process: employee onboarding, rental property inspections, new client onboarding, firewall security audits, monthly sales forecasts, and many more.

We’ve built strong lines of communication with businesses who use Process Street every day; with the launch of Process Street 3.0, their feedback has helped us make our platform:

  • More powerful, with greater control to orchestrate and automate complex multi-departmental workflows.
  • More intuitive, with a redesigned user experience to help you implement and manage all your processes even faster.
  • More accessible, with new time-savers like application speed improvements, single sign-on, and a slick iOS app.

Before we dive into all of our 3.0 features, you have to check out our new explainer video! As you watch, consider what it can mean for your business if every person on your team knows what to do, and when.

Satisfying, right?

The feeling of working together to get processes done right, and right on time.

Ok let’s jump into it.
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Ideation: How to Excel at the Most Important Stage of Design Thinking

ideation

There’s no better moment than the ‘lightbulb moment’.

The one where you finally figure out a solution to a tricky problem, or just come up with an ahead of the curve plan, scheme, or proposal. The euphoria is intense enough to make you get out there and shout about it from the rooftops. Or, do a song and dance on the street, à la Dick van Dyke in Mary Poppins.

OK, perhaps the latter is a little hyperbolic. But the point remains that coming up with a great idea is a wonderful feeling.

The only problem is that, at some point in the relative future, more ideas need to be thought of. And for those working in creative fields such as advertising, design, and software engineering, ingenious ideas need to be generated on a regular basis. We’re talking daily, here.

So how can you and the rest of your team continually think of stellar ideas?

Through ideation.

That’s why, in this Process Street post, I’m going to spell out what ideation is, the benefits of ideation, 7 different ideation techniques to use, and what to do before undergoing ideation for the first time.

Read the following sections to get completely clued-up:

Let’s not make this a song and a dance.

It’s time to get straight into it!
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Quicken Your Software Deployment & Generate More Value with CI/CD

This is a guest post by Gabe Nelson. Gabe is a content specialist with over 7 years of experience, currently working with Semaphoreci.com. He has a passion for programming and has written hundreds of content pieces in numerous niches. Currently, he lives in Missouri with his wife and kids.

Let’s face it: the longer your software takes to get from ideation to iteration, the more irrelevant it becomes.

With the innovation of new paradigms and working methods to meet the right here/right now demands of consumers in a hyper-connected world, your developers need workflows that will deliver your software into production environments the second they’re able to.

The millisecond micro nanosecond, even.

Managing your software deployment processes and procedures to not just keep up with, but stay ahead of, the competition can seem like a Sisyphean task, but it doesn’t have to be.

Continuous integration (CI) and continuous delivery (CD) together constitute the light at the end of a software developer’s tunnel. No doubt that’s why implementation is commonly described in terms of “pipelines” – CI/CD takes you straight through the problems.

More specifically, CI/CD pipelines make it easy for developers to deploy working code into functional and error-free production environments. That’s because these workflows do a great job of automating entire pipelines of your team’s code releases and updates. This frees up developers to create new features and processes instead of spending hours debugging faulty code.

In this Process Street guest post, I’ll do a quick walkthrough of the basics of CI/CD, then dive into how CI/CD can generate more value for and quicken your software deployment.

Read on…
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Radical Transparency: A Look at GitLab’s Company Culture

Radical-Transparency-at-GitLabImagine you knew absolutely everything there was to know about the company you buy from. I’m talking about their goals, values … even the challenges they face. It would be pretty radical right?

Or rather, the company in question would be radically transparent.

Radical transparency is a phenomenon that’s gaining traction, and this post is here to tell you why. I’ll be taking a look at what radical transparency means and how the approach is put into practice at Gitlab, a DevOps platform founded upon an open-source ethos.

To jump to a specific section of the post click the appropriate link below:

Let’s get started
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How We Cut Our Time to Ship a Feature from 6 months to 6 weeks Using Shape Up

shape up

From sprints to cycles, and from product backlogs to …well…no backlog at all. These are just a couple of examples of the differences between Shape Up and agile approaches such as Scrum.

But, what exactly is Shape Up? How does it, when put into practice, differ from Scrum?

Our development team here at Process Street recently made the move from Scrum to Shape Up and I asked them how the two compare. This post outlines the key takeaways from the team and takes a closer look at what Shape Up is as a whole.

To jump to a specific section, click the appropriate link below:

Alternatively, to read the whole post – just keep on scrolling.
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Hyper Growth: The Strategies You Need to Reach Unicorn Status

The 4 Hypergrowth Strategies to Gain Unicorn Status for Your Start Up

Everyone knows that unicorns don’t exist.

Or do they?

The latest findings have reported that there are now over 600 unicorns thriving in the wild. Experts in the field often cite unicorns’ unique capacity for managing hyper growth that’s allowed them to experience such a surge of success.

However, unicorns still face a perilous existence: two-thirds of unicorns never reach full maturity. This is partly due to a lack of sustainable resources in their environment, but with valuations of $1 billion or more, they are also highly coveted by collectors.

Say you want to raise a gangly young foal into a noble specimen of unicorn-ness. Where do you start? How do you make sure your prospective unicorn makes it into that elite one-third of successful hopefuls?

Fortunately for you, Process Street knows a thing or two about unicorn rearing and maintenance, and this post will cover the basic strategies of managing hyper growth for the best possible outcome: a fully matured unicorn.

Peruse the following chapters for the best advice we have to give:

Giddy-up! (Last horse reference, I promise.)
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Logistics & Inventory Management: How To Do it With a “No-Contact” Policy

Inventory Management

This is a guest post by Reese McKnight. Reese is a sales veteran and editor over at JookSMS, a messaging platform for teams and customers. Hailing from Royersford, Pennsylvania, she started out as a sales assistant in local advertising. Her favorite pastime is trying out new cuisines and board games.

Widespread business changes, caused by COVID-19, have affected global trade and supply chains significantly.

Hundreds and thousands of businesses around the world are having to navigate newly implemented no-contact policies for the safety of both themselves and their clients.

What does this mean for logistics & inventory management?

This question, and more, will be answered in this Process Street as we go through the following topics:

Ready?
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What is Cancel Culture? How to Not Get Canceled and Have Everyone Hate You

what is cancel culture

Once upon a time, the word “canceled” was only applicable to objects and things. Like the meeting you didn’t want to attend. The subscription to Netflix or any other subscription-based product. Your favorite TV series (Firefly, anyone?).

But since the mid-2010s, the word has evolved. It’s no longer objects and things that get canceled, but people and companies too.

Kanye? Canceled.

Scarlett Johansson? She’s canceled.

Bon Apetit? Canceled.

Pepsi? Completely, utterly canceled.

The specific reasons why these people and companies were canceled in the first place vary. But it’s ultimately their actions, statements, or sentiments that led them to be canceled by the internet-at-large.

To learn about their missteps — and ensure you don’t go down the same route — here’s this informative, insightful Process Street post where I’ll be covering:

Let’s get right into what is cancel culture and canceling.

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