Alex Husar is the Chief Technology Officer at Onilab. For over eight years, he’s been working on Magento migration and development projects as well as building progressive web apps (PWAs). Alex is an expert in full-stack development who shares his expertise and in-depth knowledge on modern technologies and Computer Software Engineering.

Ecommerce businesses all over the globe have never been as focused on delivering the best possible user experience as now. The mobile-first approach, never-ending performance optimization, and the move towards headless ecommerce architecture are among core signs of this trend.

It’s about to accelerate in the coming months and years. Google has recently announced significant changes in its search ranking, connected exactly with the way people perceive websites. Page experience metrics will soon join other crucial indicators that influence websites’ positions in SERPs.

There are the Core Web Vitals:

• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)

These signals reflect how successfully users interact with web pages. The aim of measuring them is to improve the level of satisfaction from such experiences considerably.

Firstly, in this article for Process Street, we’ll get acquainted with the peculiarities of Core Web Vitals. And, secondly, we’ll consider what tweaks you could make to ameliorate these metrics on Magento-based online stores.

• Why worry about Core Web Vitals?
• How to measure Core Web Vitals
• Magento: Improve Largest Contentful Paint (LCP)
• Magento: Fix First Input Delay (FID)
• Magento: Stabilize Cumulative Layout Shift (CLS)

Let’s get started!
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A recent Deloitte study found a mere 30% of respondents stated customer success was a strategic priority by the board of directors. Only 26% reported official business communications to regularly mention customer success.

At Process Street, we find this concerning. Technological advancements and the rise of Industry 4.0 are altering the business landscape. Businesses are facing new pressures, with changing customer demands and expectations as the biggest catalyst altering how business is done. To respond, organizations need to focus on customer success (CS).

Businesses need to lead a successful customer success transformation, one that means they’re more customer-centric. In this Process Street article, I explain how organizations should do this in three simple steps.

• Why we need to think differently about customer success
• The companies leading in customer success are making a customer-centric transition
• 3 steps to manage your customer-centric transition

With that said, let’s jump straight to it!
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“Employees in a well-structured onboarding program are 69% more likely to remain at the company after 3 years.” – Society for Human Resource Management (SHRM), 2010 Employee Benefits

1 out of 25 employees leave their new job due to substandard onboarding experiences.

In contrast, a good employee onboarding program can boost employee retention by 69% after 3 years.

Process Street is dedicated to helping our users improve their business operations, and employee onboarding is a prime focus area. On this, we’re surprised to learn that some of our customers have been using Excel for employee onboarding.

According to Harvard Business Review, companies – on average – lose 23% of their new hires after one year. A more thoughtful approach to employee onboarding can dramatically improve this statistic for your organization; and for that, we say, get off Excel.

“…a lot of B2B productivity products are competing with Excel sheets and other products that are totally not built for the specific problem they solve.” – Bram Kanstein, Tech Out Loud, The Product Before the Business by Bram Kanstein

In this Process Street article, you’ll learn why Excel sucks for employee onboarding, and why workflow management solutions offer better onboarding solutions.

Click on the relevant subheader to jump to your section of choice, alternatively scroll down to read all we have to say.

• Scenario: Onboarding using Excel
• 8 reasons why you need to ditch Excel as your employee onboarding software
• Overcoming Excel onboarding limitations with a workflow management solution

Let’s jump to it!
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Mike Nemeroff is the co-founder and CEO of RushOrderTees. An entrepreneur from an early age, Mike and his siblings started a small screen printing business in their garage as teens and RushOrderTees was born. Under Mike’s leadership, the business has grown into the $75 million dollar ecommerce company that it is today with more than 225 employees.

Everyone wants to have a successful business, but getting there can be a challenge. Your team can make or break a project. For that reason, you need to surround yourself with individuals who can provide an added boost to your production levels.

Who should you choose for your team?

It takes all personality types to successfully manage a team and pull them towards your objectives. You need to find the right people who can work together and motivate others to meet your business needs.

The best types of team members give your business the right momentum and direction while providing open communication. Running a business can be difficult, but finding the most qualified people to fill those vital roles is even more complicated. You need to choose individuals who are willing to support, guide, and even challenge your ideas.

This Process Street post will walk through the four best personalities that can help run a successful organization:

• Workplace personality #1: The Leader
• Workplace personality #2: The Task Manager
• Workplace personality #3: The Abstract Thinker
• Workplace personality #4: The Champion

Let’s dive in!
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This guest post is written by Andriy Zapisotskyi. Andriy is founder and CEO of GrowthMate and writes from his experience helping teams communicate clearly with customers.

Customer success communications are the conversations that help customers understand a product, resolve problems, and keep moving toward the outcome they expected. Good etiquette makes those conversations clear, accountable, and easy to act on, from the first acknowledgement to the final confirmation.

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We’re all using multiple apps for work, and we know how quickly this work becomes inconsistent and messy. You don’t always know what’s been done or what to do next.

For years, Process Street customers have been automating work and showing us first-hand the value of integrating Process Street with other tools to create powerful workflows like updating Salesforce opportunities, filing Jira tickets, and sending DocuSign contracts.

Today, we’re excited to announce Automations, a new set of direct integrations helping you create and run custom processes using built-in functionality from some of the world’s most popular software tools.

Anyone who’s ever updated an opportunity in Salesforce or created an issue in Jira knows the power of those applications. It can feel like a world of endless possibilities right at your fingertips. It’s what we love about these tools, and why teams like us use them every day.

But sometimes, instead of endless possibilities, you need a specific set of tasks done quickly and correctly. You need a process. That’s what we’ve helped thousands of companies with, and that’s why we’re so excited to announce our newest feature, Automations.

Automations brings your critical apps together to drive your team’s most important processes. Powering Automations is a new set of native integrations with:

• Salesforce
• Jira
• Slack
• DocuSign
• Google Sheets
• Plus powerful new functionality within Process Street itself

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Brad Smith is the CEO at Wordable and the founder of Codeless (a content production agency). His content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more.

So, you’re ready to scale your marketing efforts, eh?

You’re not the only one: 70% of marketers are taking content marketing seriously — and sooner or later, they start scaling up, increasing competition in the process.

With all the marketing noise out there, it can be difficult to position yourself as an industry leader. But don’t worry, we’re here to help.

In this Process Street post, we’ll cover:

• How to prepare a scalable content marketing system
• 9 Actionable steps to effectively scale

Let’s jump right in!
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Guest post by Ovi Negrean, CEO and co-founder of SocialBee. He and his team help startups, small businesses, freelancers, and entrepreneurs reach their marketing goals through customer-informed articles and practical social media content. You can also find Ovi on X.

Every marketing team has a list of ideas it wants to try. A useful content marketing strategy turns that list into shared goals, clear ownership, a realistic publishing rhythm, and enough room to learn from the results. That structure is what gets a team excited: people can see why the work matters, where their contribution fits, and what happens next.

Jaron Soh is Co-founder and COO at Traktion, the platform that makes hiring for growth simpler, agile, and more profitable for businesses.

According to a recent survey by The Digital Project Manager, the two biggest project management challenges of 2020 can be neatly summarised as people problems and project problems.

If that sounds a little vague, let’s get specific. 27% of those surveyed experienced challenges with their project stakeholders (i.e. people), while 24% encountered challenges with budgets and deadlines (you guessed it, project).

Thinking about this within the context of a marketing project, it’s easy to get distracted by those project-related concerns, wondering: “How do I deliver this on time and on budget?”

Well, here’s the thing… In my experience, you’re asking yourself the wrong question.

When it comes to marketing, don’t focus solely on the “how”; make sure you look at the “who”, too.

There’s a people problem to overcome. Ask who you should use to help deliver your marketing project on time and on budget; a solo marketing consultant, or a full-blown marketing agency? To answer that, you need to understand how they differ from one another, and the scenarios in which to use them.

In this Process Street post, we help you do just that. Here we explore:

• Agency vs. consultant: Spot the difference (pros & cons)
• Marketing agency vs. marketing consultant: When to use one or the other?
• Which is better for project managers?

Ready? Let’s dive in.
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