Everyone knows that unicorns don’t exist.

Or do they?

The latest findings have reported that there are now over 600 unicorns thriving in the wild. Experts in the field often cite unicorns’ unique capacity for managing hyper growth that’s allowed them to experience such a surge of success.

However, unicorns still face a perilous existence: two-thirds of unicorns never reach full maturity. This is partly due to a lack of sustainable resources in their environment, but with valuations of $1 billion or more, they are also highly coveted by collectors.

Say you want to raise a gangly young foal into a noble specimen of unicorn-ness. Where do you start? How do you make sure your prospective unicorn makes it into that elite one-third of successful hopefuls?

Fortunately for you, Process Street knows a thing or two about unicorn rearing and maintenance, and this post will cover the basic strategies of managing hyper growth for the best possible outcome: a fully matured unicorn.

Peruse the following chapters for the best advice we have to give:

• What makes a unicorn a unicorn?
• What is hyper growth?
• The 3 stages of hyper growth
• 4 strategies for managing hyper growth well

Giddy-up! (Last horse reference, I promise.)
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This is a guest post by Reese McKnight. Reese is a sales veteran and editor over at JookSMS, a messaging platform for teams and customers. Hailing from Royersford, Pennsylvania, she started out as a sales assistant in local advertising. Her favorite pastime is trying out new cuisines and board games.

Widespread business changes, caused by COVID-19, have affected global trade and supply chains significantly.

Hundreds and thousands of businesses around the world are having to navigate newly implemented no-contact policies for the safety of both themselves and their clients.

What does this mean for logistics & inventory management?

This question, and more, will be answered in this Process Street as we go through the following topics:

• Logistics & inventory management: What’s the current state of play?
• No-contact policies in logistics & inventory management
• 4 steps to help you manage your inventory with a no-contact policy
• 7 top tips help you manage logistics with a no-contact policy
• Logistics & inventory management in a nutshell

Ready?
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Once upon a time, the word “canceled” was only applicable to objects and things. Like the meeting you didn’t want to attend. The subscription to Netflix or any other subscription-based product. Your favorite TV series (Firefly, anyone?).

But since the mid-2010s, the word has evolved. It’s no longer objects and things that get canceled, but people and companies too.

Kanye? Canceled.

Scarlett Johansson? She’s canceled.

Bon Apetit? Canceled.

Pepsi? Completely, utterly canceled.

The specific reasons why these people and companies were canceled in the first place vary. But it’s ultimately their actions, statements, or sentiments that led them to be canceled by the internet-at-large.

To learn about their missteps — and ensure you don’t go down the same route — here’s this informative, insightful Process Street post where I’ll be covering:

• The definition of canceled and what it means to be canceled
• Cancel culture examples: Ellen, Kanye, and Pepsi
• How to stop cancelation from happening in the first place

Let’s get right into what is cancel culture and canceling.

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According to a report given by Queens University, 75% of employers rate teamwork and collaboration to be very important.

Despite this, reports by Globe and Mail and the Harvard Business Review indicate that 20-44% of employees experience workplace communication and collaboration challenges. And if you’re operating remotely, well, these challenges just became harder to overcome. There is a gap between want and reality.

In this Process Street article, we consider how using office hours can close this gap by supporting the effective implementation of an open door policy for your remote team.

Office hours are times in the week managers set aside to answer questions, address issues, and discuss topics with employees. This effectively implements an open door policy, to establish aspirational communication and collaboration goals. An open door policy is a culture that supports complete workplace transparency, communication, and productivity by establishing strong communication channels between employees and their managers.

Today you’ll find out exactly how office hours and an open door policy complement each other – plus top tips on managing your remote open door policy.

Click on the relevant subheader below, or scroll down to find out all.

• What do we mean by office hours?
• The top challenges with a remote open door policy
• Remote open door policy challenges (and how to solve them)
• The benefits of office hours and supporting an open door policy

Let’s get straight to it!
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Major setbacks, lengthy delays, and unnecessary bottlenecks follow when important work is not approved or rejected in time.

The United States government shutdown in 2018 and 2019 showed how quickly an approval stoppage can reach businesses waiting for capital.

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I was once abandoned when I was six years old.

We were shopping in a busy department store when I decided to ride the escalator one more time, while my parents kept on walking.

Although I now know that my parents were completely oblivious to my own decision to take a solo trip down the escalator, I’ve never forgotten the fear, anxiety, shock, and anger I felt when I reached the bottom of the next floor down.

I didn’t know where to go, what to do, or how to find them again. I felt lost, uncared for, and cruelly abandoned.

Ok, so I wasn’t really abandoned and I was, in fact, entirely to blame for this incident – but I’ve never felt the same about escalators or busy department stores since. I still avoid both.

I’m sure we’ve all had similar “abandonment” experiences when we were kids, but maybe we’ve had some more recently too…

Feeling lost, abandoned, and unappreciated is the #1 reason customers move away from products and services and is why 52% of customers will never touch a brand again.

“Humans are driven by feelings. So if you want the consumer to remember your product or brand, they must be engaged and impassioned by the interaction with your company.” – Inc, Harvard Professor Says 95% of Purchasing Decisions Are Subconscious

Not with Process Street though. Thanks to our customer success team, no customer of ours ever feels lost, uncared for, or abandoned.

How? Let’s find out together as we go through:

• The 4 best practices our customer success team follow
• How our customer success team succeeds at customer success

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I love winning.

It doesn’t matter what’s involved or what the prize is, I’ll do what I can to achieve my goal of clinching that ‘winner’ title.

When I was 6, my primary school held an egg and spoon race as part of its sports day activities. The prize was a yardstick of chocolate. Let’s just say that, by lunchtime, there were tears and tantrums elsewhere while my face was smeared with chocolate.

To this day, I’m still (perhaps unhealthily) incentivized by goals. Particularly in the workplace. I’m not alone in this though, as numerous studies show that goal-setting improves employee performance and engagement.

Do you relish winning, too?

And do you want the next quarter to be your team’s best quarter ever?

Then you need to know about OKRs (objectives and key results). It’s basically an adult version of the egg and spoon race.

That’s why, in this short, informative Process Street post, I’ll define OKRs, describe their business benefits, give advice on how to write solid OKRs, and also provide OKR examples from the likes of Google.

Just make your way through the following sections to learn all about OKRs:

• What is an OKR?
• The business benefits of the OKR methodology
• How to write inspiring, useful OKRs
• 3 OKR examples — including ones Google use
• Moving forward as an OKR-aligned team

Now, let’s make this quarter more than OK.

Let’s make it internally record-breaking, thanks to OKRs!

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This is a guest post by Jack Paxton, the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. Jack spent millions of dollars testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.

Famous SaaS brands like Dropbox and PayPal witnessed explosive growth in their platforms. Since 2007, Dropbox has grown into a $4 billion-dollar company, and PayPal went from 1 million users to 5 million in the same year (2000).

Dropbox and PayPal are two entirely different businesses operating in different markets. However, they share a similar viral growth strategy, one that is still used today.

Any ideas on what this strategy might be?

You got it, they both harness the power of referral marketing.

SaaS brands worldwide, including us at Process Street, are realizing the benefits of referral marketing: to constantly acquire new customers, build platforms, and promote customer loyalty and trust.

In this article, we present world-famous referral programs to determine what made them successful and how you can do the same.

Click on the relevant links to jump to your section of choice. Alternatively, scroll down to read all we have to say, to optimize your growth strategy via referral programs.

• What is referral marketing?
• The power of referral marketing
• How to create a successful referral program

Let’s jump to it!
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Agent *reader*, I call upon you today as we’re at a time of crisis. Humans have annihilated 83% of all wild animals and are disrupting a natural climate balance, throwing us into a projected future that is 4.1 – 4.8°C (39.38 – 40.64 °F) warmer.

It’s our duty, as citizens, business owners, and employees to change the narrative for our children’s lives; to kickstart a transition into a more sustainable future, one that enriches biodiversity and a balanced climate. And for this, we turn our attention to sustainable cities.

According to the World Health Organization, the global world population living in urban areas is expected to increase to 66% by 2050, making cities a perfect place to transform society and support biodiversity and a balanced climate.

In this Process Street article, we’ll become time-travelers, zipping into the future to assess two separate predicted scenarios.

• Scenario 1: The continuation of human activity as normal.
• Scenario 2: Transforming into a more sustainable future, starting with our cities.

Today, we meet at a crossroad, where our future could go two ways. We’ll explore these two separate scenarios, before addressing the role of sustainable cities in creating a more desirable world. We’ll look at how businesses must adapt to survive in a future that is carbon-neutral with rich biodiversity.

After all, who wouldn’t want such a future?

• What are sustainable cities?
• Our future cities are sustainable
• Sustainable cities: Key takeaways for corporate sustainability

Seat belts on, time-machine ignited, to the future here we come!
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Dave Nevogt is the CEO and co-founder of Hubstaff Have you ever been enjoying a productive streak when — out of nowhere — a meeting invite interrupts your day? He leads a 100% remote team that builds time tracking and productivity tools, including the Agile project management software, Hubstaff Tasks.

Have you ever been enjoying a productive streak when — out of nowhere — a meeting invite interrupts your day?

Or, has someone ever requested a meeting with you, and after some investigation, you realize that this could have been answered in an email?

Let’s face it, meetings are often met with disdain, and for good reason: many are unnecessary.

You can tell by how often meetings are studied, and how much time goes into rethinking them. It turns out that:

• 73% of people multitask while in meetings. Clearly, most meetings are not worth our full attention.
• Detailed agendas can decrease the amount of meeting time up to 80%. Yet only 37% percent of companies use them.

It’s time to make a change. And that change is to clear your schedule as much as possible. Fortunately, this Process Street blog post is here to guide you in making these changes.

• The benefits of holding productive meetings
• The 7 secrets to productive meetings
• Avoid overload and focus solely on productive meetings
• How can Process Street help you run productive meetings

Let’s dive in! Continue Reading