This is a guest post by Nicole Cowart, an online marketing executive. She works at a cloud-based company that offers smart business solutions. She is currently studying for her Master’s degree in Web Development.
Digital marketing is the future of marketing and doing business. Most successful companies currently have their online websites and stores that generate more traffic.
Nevertheless, online marketing is also the right place for beginners who are taking their first steps in the business realm.
Even if you’re not a professional marketer, you can still design and execute a successful content strategy that helps you establish your status in the online world. All you need is a good process for it.
When creating content, it’s easy to think you should just make it and publish it. Simple.
But your content will not be highly effective if that’s your outlook – even if the substance of your content is brilliant!
Creating content – blogs, infographics, videos, podcasts – creates an opportunity for you to connect with your audience and to engage with a new audience. There is significant value which can be unearthed through an effective content strategy.
One of the simplest ways to improve your approach is to implement a documented content creation workflow.
It may increase the time you spend on a single piece of content or decrease it depending on your current process, but it could also prove to boost the effectiveness of your content by huge margins.
A blog post which is optimized for Google can bring you hundreds or thousands of hits every month. A post which is not optimized may be read by 10% of your email list and then disappear into the void.
Beyond the very real benefit of a good workflow improving the content, a solid team workflow can boost your overall output and practically run your content team itself.
Since implementing our new content creation workflow we jumped from 20k weekly visits from Google to 75k. In the space of 1 year. The new workflow has given us the consistency to keep breaking those numbers.
Whenever anyone asks me what I do and they find out I’m a writer, they almost always say some variant of the same thing:
“Oh, I would love to write more!”
“I wish I could do that – but I just don’t have time”
“I’ve been meaning to start blogging, but haven’t gotten round to it”
These responses are pretty consistent whether they come from a regular Joe or someone whose business and professional life would benefit from them writing more.
So many companies build a blog and intend to use it properly, only for it to fall into disrepair and get forgotten.
Because writing isn’t anyone’s core task and is then seen as less valuable.
So what if I told you that you could finish a blog post in 3 hours?
Would 3 hours a week, or even a month, be worth committing to give yourself or your company a functioning and marketable blog? Is that a small enough commitment to open up a new channel or boost your SEO?
It is. You know it. So let me show you how I do it.
How do you know that your audience likes what you’re doing? Are they interested in what you’re saying and getting involved in the ways that you want them to be?
To know that, you need to be tracking your audience engagement. To help you do that, we here at Process Street have broken down the what, how, and why of audience engagement in this post.
This post will show you:
What audience engagement is (without the jargon)
Why it matters
The 8 elements to track and assess it
How SEO can damage your engagement
Whether you want to know why your traffic is healthy but your products aren’t selling or you just want to know how to improve your current operations and get more value out of your efforts, this is the post for you.
We’ve all had those days. No matter how hard you try, you can’t focus. Everything is harder than usual and heaven forbid anyone needs you to be creative.
It’s demoralizing, stressful, and makes you incredibly inefficient. That’s why it’s important to know how to get inspired.
A word of warning, however, as this post will give you techniques to help consistently find your inspiration. These tips won’t always work (everyone’s muse is different) and so it’s best to take these practices and experiment to see what works for you.
In this post, I’m going to share my experiences with Evernote and OneNote, compare them, and give you an idea of how I get value out of them as a writer and note-hoarder spending all my waking hours on a laptop.