All posts by Alex Gallia


The 11 Efficiency Killers in Your Workplace That You Should Know About

efficiency-killers

The following is a guest post by Eric Lawton. Eric has been part of the Human Resources sector for most of his career. During this period, he has learnt how to create and tweak hiring strategies to choose specific industries and companies. These days, he prefers to share his experience and knowledge with other people in the business.

The main goal of any workplace is to be as efficient as possible. The more efficient employees are, the more productive they become. This, in the end, leads to greater profits.

Therefore, it stands to reason that you should eliminate any obstacles hindering this process. If you feel that this is easier said than done, though, you are not alone. Most employers have a tough time identifying what the real productivity killers are.

Fortunately, there is quite a lot of research conducted on this topic. As a result, this article contains the relevant statistics and details you need to be aware of. This will make it a lot easier for you to make some real changes in your own workplace.

So, without further ado, here are the efficiency destroyers that you must watch out for:

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Business Trip Security: What are the Risks for Traveling Employees?

business-trip-security

The following is a guest post by Alex Mitchell, a cybersecurity enthusiast, WordPress guru, and data-safety tools tester with over 10 years experience.

Everybody knows the phrase, ‘Big Brother is watching.’

What often goes unsaid, though, is that Big Brother can be anyone, including the amateur hacker who happens to be staying at the same hotel as you.

That amateur hacker can’t watch if he can’t see. He knows this, of course, and he has ways of tricking you into letting him see.

Not only this, but all hackers know that a traveling employee most likely has access to sensitive company information on their laptop. These individuals make the best targets because there is more to gain from them.

In this Process Street article, we’ll take a look at risks such as these (and more) that are faced by traveling employees and how to remedy them. In particular, we’ll cover:

  • Defense against hackers
  • Safety while using public hotspots
  • Password security
  • Data protection during border checks

Let’s get into it

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5 Checklists to Help Life Coaches Transform Their Clients

life-coaches

Sometimes we all need a helping hand, whether it be choosing a meal at a restaurant or figuring out how to achieve our career ambitions.

When it comes to life itself, well, most of us are never really sure if we are on the right track, especially in today’s world where opportunities are endless and everything is moving at breakneck speed.

It can all feel rather overwhelming.

An increasingly popular method of addressing the general hardships of life is to work with a life coach – somebody tasked with helping you identify your goals and developing an actionable plan to achieve them.

In short, life coaches are there to help you address the big issues and challenges that life presents, so you can move forward with your head held high.

On the other hand, by taking on the role of a life coach, you must possess the qualifications, skill, and expertise to effectively encourage your clients to clarify their ambitions and provide them with the tools they need to pursue them.

We’ve gone ahead and created 5 checklists designed to empower life coaches and their clients so that both parties get the most out of the coaching process.

3 of the checklists are modeled after processes created by a handful of world-renowned life coaches – Brian Tracy, Lisa A. Romano, and Tony Robbins. The remaining two are more general checklists that can be used in almost any context.

If you want to dive in and go straight to the checklists, there are quick links right below. Otherwise, scroll down for a brief intro to each one.

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How Having A To-Do List Can Potentially Sabotage Your Productivity (And Ways To Do It Right)

to-do-list-tips

The following is a guest post by Jay Lieu who runs Great Big Minds. In his blog, he shares life-changing inspirational content with the world. He lives to empower, inspire and motivate others to live life great and go after their passion. You can connect and learn more about him here.

We live in a hyper-connected digital world that glorifies multitasking – it’s the only way to get everything done when there are so many things to tick off our seemingly endless to-do-list. Keeping ourselves busy means we are being productive, right?

In many cases, the answer is a big, fat no.

I hate to be the one to break it to you, but keeping a to-do-list and focusing your sole effort in knocking as many items off that list can actually hold yourself back from achieving your bigger, more meaningful goals.

How so?

Let’s dig a little bit deeper, and provide you with some to-do list tips that will get you on the right track.

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CX Design: How to Craft & Deliver Excellent Customer Experiences

cx-design

It’s no secret that attracting, satisfying, and retaining customers is becoming increasingly challenging.

The sheer amount of choice and demand for fast, flawless service demands businesses to formulate and execute effective ways to deliver excellent customer experiences.

Without acknowledging the importance of the customer experience at every touchpoint, companies miss out on great opportunities to develop a strong brand identity; opportunities that cannot afford to be missed in a business environment where first impressions are pivotal.

A slew of recent research studies provides us with the data to support this perceived demand to enhance customer experiences.

McKinsey research found that 70 percent of buying experiences are based on how the customer feels they are being treated—and a large part of that has to do with showing the customer you (as the brand) care about them, and value their business.

It’s also been found that 58% of consumers are willing to spend more on companies that provide excellent customer service throughout the buying process.

To cap it off, the Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year – and, yes indeed, customer experience came out on top.

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Digital Consumer Psychology: How to Acquire Loyal Customers for Your Startup

digital consumer psychology

The following is a guest post by Saibu Baba, a blogger, content writer, and digital marketer who writes about social media management and content creation, alongside fintech and blockchain.

Where do you see yourself in 5 to 10 years?

Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder.

While you may be busy pursuing your goal to become the next Google or Facebook, somebody is building the next McDonalds or shaping the best brand for customers to shop online.

Different goals, different brands, with one objective: make it to the top of the industry.

Your ambitions to succeed are not wrong. You just have to recognize that, in reality, your fate depends on somebody else: the loyal customer.

It has become all too clear that today’s customers are different from the customers three decades ago. They are sophisticated, have a lot of options with the touch of a button, and make their decisions based on many variables. They are digital consumers.

So how can you build a loyal customer base for your startup considering that things have changed so much and technology has given a lot of power to customers these days?

This post takes you into the psychology of the digital consumer and explains a number of methods you can use to capture them as loyal customers for your brand.

In this short guide, you will learn about:

  • Digital customers and the psychology behind their decisions
  • Proven strategies on how to get these digital customers to stay loyal to your brand

Let’s get started.

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7 Reasons Why Social Selling Is A Must For Every Salesperson

social selling

The following is a guest post by Deepti Jain, an engineering student who has a knack for writing and is currently working at AeroLeads as a content writer.

Social Selling is a buzzword these days.

I doubt it surprises people anymore given how huge social media is.

I don’t think people realize just how big it is.

According to Statista, 3.02 Billion of the world population will be using social media by 2021.

social-selling-1

I know it gets a bad reputation sometimes and folks involved in B2B businesses are often a bit skeptical of leveraging social selling.

What they don’t realize is that they are missing out on a lot of leads, ROI, revenue, yadda yadda yadda.

In fact, Neil Patel, the marketing guru, recently discussed in his blog how he generated $332,640 in 3 months from Instagram alone.

Did this change your stance on social selling?

Hah! I knew it would.

However, if you are still not sold on the idea of social selling, then also don’t fret.

Today, I have rounded up some solid reasons why social selling is important for every salesperson.

Let’s begin!

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5 Major Business Process Automation Benefits You Should Know About

business process automation benefits

The following is a guest post by Billy Lucas. Billy is a passionate blogger sharing business tips on behalf of EngageBay. He writes primarily on SEO, email marketing, CRM, marketing automation and covers the entire gamut of marketing.

Every business wants to get the most out of its resources. Apart from making more profit, companies constantly strive towards reducing overall operational costs.

Technology has helped us in solving some of the most difficult problems where human power is just not enough, and for every big problem that is solved using technology, a number of other small problems are also solved.

Surviving in today’s competitive world requires businesses to efficiently utilize available resources and take appropriate strategic decisions. In order to prevent wastage of resources, many organizations are turning towards process automation solutions.

Business process automation has emerged as a way to carry out a number of tasks without the need for any manual input. IT departments in companies extensively use automation to efficiently provision technology resources, cut operational costs and optimize overall utilization.

The benefits of IT process automation are limitless. If you run a business or are thinking of setting one up, you should definitely consider incorporating process automation.

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How To Use Word-Of-Mouth to Stand Out in Crowded Industries: 5 Success Stories

word-of-mouth-marketing

The following is a guest post by Monique Danao, a writer for CandyBar and ReferralCandy.

How do you stand out in a crowded industry?

Do you create lots of sponsored content and team up with big influencers? Or, would you spend $100,000 on ad placement?

While these techniques can help your business gain exposure, will it lead to conversions?

There’s tons of marketing advice and posts on the Internet, but have you tried word-of-mouth marketing? It’s currently one of the most effective marketing tactics.

Why is word of mouth marketing powerful?

How often do you ask for recommendations in everyday conversations? How often do you discuss brands with friends and family? I bet you do a lot.

Before we make a purchase from a new brand, we ask about the experiences of people we know. We want to get their feedback because they’re the ones we trust the most.

This makes referrals super effective. Consumers are up to 50x more likely to buy a product if it’s recommended by close friends or family. In addition, 90 percent of customers trust word-of-mouth.

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5 Buildium Checklists for Superior Management of Core Rental Processes

buildium-checklists

This is our third template pack composed of checklists that are designed to be worked through in conjunction with a specific property management tool.

We did a pack for Appfolio, Propertyware, and now here are 5 checklist templates for property managers out there who use Buildium to help them run their business.

Buildium is a powerful tool that addresses all aspects of property management.

The platform has built a stellar reputation largely due to its ability to facilitate the tenant-rental owner relationship by offering customizable rental applications, tenant screening, lease tracking, automated rent collection, and other handy features including a full general ledger for accounting.

It’s truly an end-to-end solution for property management firms of all sizes.

The software is entirely cloud-based, so requires no additional hardware or software installations and can be accessed from anywhere.

The platform is currently used by over 12,000 property managers and 175,000 property owners; numbers that will surely continue to rise as they gain popularity and look to bring in more enterprise-level customers.

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