This is a guest post by Tom Siani, an online marketing expert with up to 4 years of experience in the digital industry. He is also collaborating with some well-known brands to generate traffic, create a sales funnel, and increase online sales. He has written a considerable number of articles about marketing via social media, brand marketing, blogging, and search visibility.

With over 50% of the world’s population using social media, a number that is only increasing, you can see how social media marketing is critical for reaching potential customers and driving sales.

With this in mind, in this Process Street article we look at how you can improve your social media marketing strategy to get ahead of the game. Specifically, we turn our attention to social media marketing automation.

We’ll explain the advantages of using social media marketing automation as part of your social media marketing strategy, in addition to presenting you with our top 5 social media marketing automation tools you can sign up and use today. Sound good?

But wait there is more!

To kick-off this article, I present Process Street as your critical social media marketing accomplice.

At Process Street, we have been working hard to provide you with practical template tools to assist you in delivering an optimal social media marketing strategy.

These template resources are listed below. Click on the links provided to jump straight in. Alternatively, scroll down to find out more.

• Buffers Social Media Etiquette Checklist
• Social Listening Strategy Process Checklist
• Social Media Image Design
• Social Media Influencer Outreach Checklist
• Social Media Manager Daily Checklist
• Social Media SLA Management Checklist Template
• Social Media SLA Metric Tracking Process Template

If you want to jump to a specific section in this article, click on the relevant subheader below. If not, continue scrolling!

• Use a social media marketing checklist
• Social media marketing automation: What is it, and the benefits of automation
• 5 Top social media marketing tools

Let’s get started!
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This is a guest post by Thornie Longmuir from EssayShark, an on-line academic writing service. Thornie Longmuir is an experienced marketing expert with a deep knowledge of SEO, and over 10 years of experience working within the IT industry. Through his articles, Thornie helps SMEs and entrepreneurs launch their online products or services and teaches them how to promote and sell them. His articles are mainly focused on new and upcoming marketing tools and techniques.

Real estate agents have it tough.

They often work long, anti-social hours, they spend hours driving to and from different locations, they face a lot of rejection, and it can take a long time to become successful.

Virtual Reality (VR) is a new type of technology that can solve these issues.

How?

Let’s find out together by exploring the following topics in this Process Street post:

• What is virtual reality?
• Where did virtual reality come from?
• Virtual reality in real estate
• The benefits of virtual reality real estate

Ready to find out what impact VR is having on the real estate market today?

Let’s go!

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This is a guest post from Emma Lee. Emma Lee is an experienced sales manager and content editor at ProEssayWriter. She is a fan of current technological trends and passionately strives to learn as much as possible about all things SaaS.

As business trends shift from mobile-friendly to mobile-first, more and more businesses are understanding the importance of mobile app marketing. In fact, over 40% of SMEs have a mobile app.

Want to jump on the bandwagon yourself?

It’s definitely a good idea…

But you can’t create an app, publish it, and expect it to work wonders straight away. As a mobile app development company, without a proper mobile app marketing strategy, it will end up in the app graveyard along with thousands of other failed mobile apps!

That’s why, in this guest post for Process Street, I’ll explain what mobile app marketing is. Then, I’ll show you how to prepare a mobile app for launch and market it the right way.

Make your way through the following sections:

• What is mobile app marketing?
• How to prepare your mobile app for launch
• Marketing your mobile app
• Take control of your marketing processes with Process Street!

Let’s get started.

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This is a guest post from Diane H. Wong; a web developer who specialises in marketing and enjoys sharing her knowledge with others. She has her own column at Do My Writing.

The primary goal of every business is revenue. It’s therefore reasonable to say that the goal of every website is more conversions, leads, sales, or whatever action you want your visitors to take.

To get more action from your visitors, you need to make frequent changes aimed at increasing the effectiveness of your website and all its elements. You may consider using a website builder because you can continuously change and improve the design and functionality of your site.

It’s normal to be wary of making changes so you don’t switch the wrong button and hurt your website more instead.

Good news is, there are proven ways to play safe and still grow. Conversion optimization has its safe playing too that is, those practices that have been tested and proven to work generally.

In this Process Street article, we’ll look at:

• Our free conversion rate and website optimization process template
• Actionable ways to optimize your website for increased conversion rate
• Basic conversion rate optimization mistakes to avoid
• 2 bonus marketing strategies to increase your conversion rate
• Increase your conversion rate with Process Street

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This is a guest post by Kristen McCabe, a global marketer. She has marketing experience extending from Australia to Chicago with expertise in both B2B and B2C industries, specializing in content, SEO, and events. Kristen spends her time outside of work acting, learning nature photography and joining in the #instadog fun with her Pug/JackRussell, Bella.

We have one reason marketers host and sponsor events.

Whether you want to get more leads, increase brand awareness, or meet with current customers to upsell and build customer lifetime value, marketing events ultimately leads to the same destination: increased revenue for a greater Return On Investment (ROI).

Despite this common goal, according to The Event Marketing Evolution, a research report by the Harvard Business Review, only 23% of companies can track event ROI.

Notice here that we say can rather than do track ROI, making these results even more concerning and surprising.

So our question to is this: How will you ensure you’re in the elite group of marketers who:

• Can track the success of their event sponsorship?
• Regularly track event results, and improve their strategy as needed?

In this Process Street article we will answer these two questions, and walk you through the steps that ensure you aren’t throwing your previous marketing dollars down the drain.

To start at the beginning, we find our selves before the day of the event.

With that, let’s not waste any more time, and get straight to it. Click on the subheaders below to jump to the relevant section. Alternatively, scroll down to read all.

• Event ROI: What it is and how to measure it
• Event planning: The pre-event strategy and planning stage
• Event partners: Your internal and external event partners
• Event ROI: Choosing an event that obtains a strong ROI, must-ask questions
• Event data: Capturing event data
• After the event: Measuring and building your success after the event
• Marketing events with Process Street

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Your attention span is shorter than a goldfish’s.

This isn’t meant to be a personal insult. All of our attention spans are now pretty ba-… wait, how was I going to finish this sentence?

Blame it on what you will – the break-neck speed in which content is published on the internet, the various devices all vying for our attention, or a lifestyle that’s overly digitalized – but there’s no getting away from it. There’s only an 8-second window before concentration plummets.

For journalists, content marketers, and pretty much anyone who uses the written word to deliver information, this isn’t news you want to hear.

But with the inverted pyramid, you can quickly supply global audiences with the news they do want to hear – and quickly (read: before they move onto the next shiny, sparkly thing).

In this post from Process Street, you’re going to learn about the inverted pyramid, the benefits of using it, see examples of it in action, and discover how checklists can help you with getting the right information out there. Fast.

Read through these sections to get completely clued up:

• What does inverted pyramid mean?
• Inverted pyramid examples (from 1865, 2018, and 2020)
• Benefits of the inverted pyramid writing structure
• How to not bury the lead (by taking a systematic approach)
• Ensure your audiences get what they need with Process Street!

Now, what was the topic again? Oh, right – the inverted pyramid!

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“Everyone who works here is a jerk. It smells terribly bad and the manager is an a**hole.” – Vanessa, TrustPilot

As a business owner, how would you respond to this review? Fight back and tell the customer they’re wrong? Ignore it and hope it goes away? Or apologize profusely and kill them with kindness?

In a world where 70% of consumers look at multiple review sites and read a whopping 10 reviews before choosing a local business, review management needs to be a crucial part of your business success plan.

But with 63% of businesses not checking or responding to their online reviews, we at Process Street, have written this post to help you understand the impact and importance of managing your online reviews.

This post will tell you everything you need to know about review management, including the following topics:

• What is review management?
• Where did review management begin?
• How important is review management?
• How to respond to reviews
• How to get more reviews
• When to ask for reviews
• How to monitor reviews
• How to use Process Street to manage online reviews

We will also give you access to 14 super-charged templates that will actively help you manage your online reviews. If you’re in a hurry, feel free to jump straight into them:

1. Asking Valuable Customers for Feedback Checklist
2. Customer Service Representative Performance Review Checklist
3. Individual Review Feedback Analysis Process Checklist
4. How to Ask for a Review from a High Touch Client Checklist
5. How to Get Google Reviews from Top Customers Checklist
6. How to Get Reviews on Amazon With a Personal Touch Checklist
7. How to Respond to Google Reviews Process Checklist
8. How to Respond to Yelp Reviews Process Checklist
9. Monitor Reviews Set-up Checklist
10. Positive Review Response Process Checklist
11. Product Review Process Checklist
12. Reply to eBay Feedback Process Checklist
13. Responding to Negative Reviews Process
14. Social Listening Strategy Process Checklist

If you’re curious about what these templates look like, check out this embedded Social Listening Strategy Process Checklist here, or scroll down to find them all embedded.

But if you’ve got time, grab yourself a cuppa and let’s get started!

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This is a guest post from Stella Lincoln who works as a Business Executive at Academist Help. She is a passionate blogger and owns the blog Educator House. Lincoln has many years of experience in digital marketing and specializes in search engine optimization (SEO).

In this era of globalization and digitization, marketing takes many forms. We at Process Street recommend one marketing strategy: Make sure you strongly focus on email marketing, or more specifically, your email conversion rates.

Why?

Email marketing is a successful strategy. Done correctly it can bring in the highest Return On Investment (ROI) relative to other marketing channels. Email marketing offers a return of 30x your initial investment.

Wow.

But let me emphasize, such a high ROI is only possible if you get your email marketing right.

How do you get your email marketing strategy right?

One aspect is through email Conversion Rate Optimization (CRO).

Through intuition, I am guessing you are ready to optimize your email conversion rates – after all, you came here. Well, reader, you can use this article as your top-tip list for all things CR and email optimization.

In this article, we give you our 12 top ranking tips to optimize your email conversion rates. You can click on the relevant subheaders below to jump to that given section. Alternatively, scroll down and read all we have to say.

• Optimize your email conversion rates: CRO meaning
• Optimize your email conversion rates: Email optimization and why it is is important
• Optimize your email conversion rate with these conversion rate optimization best practices
• Use Process Street to optimize your email conversion rates

Let’s get started!
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The importance of the relationship between product and marketing is something that’s often overlooked.

But when the product and marketing teams aren’t on the same page regarding the product and the problems it aims to solve, chances are the marketing won’t match the product’s value proposition and in turn, will discourage potential users from signing up.

This could be detrimental to the success of a product organization.

So, what can you do to avoid these miscommunications and build a synergistic relationship between the two?

In this article, I’ll share some tips and information that will be critical in strengthening the relationship and performance of the product and marketing teams at your company to achieve success.

We will cover:

• What is product marketing?
• Understanding the product-first marketing approach
• Product marketing synergy
• Benefits of product marketing
• 3 Key elements to product marketing synergy
• How to use Process Street to strengthen product marketing strategy
• Product marketing synergy: The bottom-line

Let’s get started!
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This is a guest post by Travis Taborek. Travis is a content marketer and copywriter based in the San Francisco Bay Area. He is a graduate of General Assembly’s Digital Marketing Bootcamp and has done SEO and content work for business ranging from small tech startups to corporations like TiVo. Read his work here.

Content marketers have their work cut out for them.

They’re tasked with generating fresh ideas for content that stimulates interest in a brand and demonstrates thought leadership consistently, frequently, and at scale.

Fortunately, there is no shortage of productivity apps out there to help keep your mind focused, your writing clear, your headlines eye-grabbing, and your calls-to-action compelling.

To help you do your best work possible, I’ll show you the 10 best productivity apps you need in your digital toolbox.

Specifically, after explaining what productivity apps are, I’ll break each app down into one of four categories – brainstorming, focus, creation, and general productivity – then highlight their features, use cases, and pricing plans.

Just read through the following sections in this guest post for Process Street:

• What is a productivity app?
• The best productivity apps for brainstorming
• The best productivity apps for focus
• The best productivity apps for creation
• The best productivity apps for general productivity
• Put the pro in productivity with Process Street!

Let’s get started!

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