This is a guest post by Ronita Mohan. Ronita is a content marketer at Venngage, the online infographic and design platform. Ronita is interested in a variety of topics related to digital marketing, visual content, and online engagement, which she enjoys researching and writing about.

Content marketing has certainly become popular.

In fact, it’s become a lynchpin for marketing strategies.

Businesses of all sizes are employing content marketers left, right, and center to ensure that content is created and distributed on a regular schedule.

The purpose of content marketing may have started as a way for businesses to communicate with their audiences, but it has taken on another angle altogether. Content marketing is now seen as a primary driver of SEO and organic web traffic, and content needs to be tailored accordingly.

Unsurprisingly, content marketers are spending huge amounts of time developing blog post ideas that will gain them traction, incite visitors to their websites, and tempt users to use the businesses’ products or services. But without a solid content strategy, the content itself could be insubstantial and ineffective.

That’s why in this informative post I’ll be discussing content marketing in detail, and presenting you with an easy-to-understand, four-step content marketing framework you can follow straight away. Just read the following sections:

• How to improve your content plan
• Content framework step #1: Setting your content marketing goals
• Content framework step #2: Undergoing content research
• Content framework step #3: Establish your authority
• Content framework step #4: Cross-promotion
• Use Process Street to complement this content marketing framework!

Ready to dive in?

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This is a guest post from Martha Jameson. As an educator at PhDKingdom.com and AcademicBrits.com, Martha found her calling as a writer, after pursuing web design and management. Her main goals are to share her experience, motivation and knowledge with her readers.

Link building has been a contested subject in SEO circles, not least because of the amount of speculation that goes into figuring out what factors are most important for securing you a top SERP spot.

Despite the controversy around Google’s search algorithm, a great deal of research has actually gone into figuring out what’s happening under the hood. At this point, we can be fairly sure that link building is a significant factor in the SEO of your website.

In fact, it’s actually quite difficult to get your website ranking without the help of link building.

SparkToro’s recent survey of over 1,500 professional SEOs placed the quality of linking sites and pages as the second most important factor, out of 26. That’s a big deal.

Building links is all about linking your website to others, and theirs to yours. As you increase your links, you increase the ability for your readers to access more relevant data, thereby increasing your own website’s relevance.

You’ve got to approach link building seriously in order to use it to your utmost advantage. Search engines will crawl through each page of your website in search of this information.

When you do this right, you can help boost your website rankings and help more readers find and access your content.

Here are 10 of the most effective SEO link building tips of 2019:

• Start co-authoring!
• Check out competitor keywords
• Peek at your competitor’s backlinks
• Watch out for new competitor keywords
• Help a reporter out (HARO)
• Start a blog
• Treat your testimonials like backlinks
• Choose evergreen keywords and topics
• Master the skyscraper technique
• Recover your dead backlinks
• Bonus tip: Check Wikipedia’s dead links
• Using Process Street for effective link building

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“Once upon a time…
A fledgling young business set upon a quest…
To incorporate digital storytelling…
After hearing of its success.

They scoured the web…
During all hours of night and day…

For digital storytelling techniques…
So their customers would stay.


But they couldn’t quite find…
The resources they sought to seek…
Until, that is, they found this blog post…
Written by the team at Process Street.”
– Anon

Storytelling.

It’s a medium nearly as old as time itself.

From the visual scribblings made over 30,000 years ago by our cavemen cousins to the 18th-century fairy tales about dwarves, goblins, ghouls and demons made popular by the Brothers Grimm, the human need for stories runs deep.

Luckily for us living in the 21st century, we have the digital and technological means to bolster the stories we tell in unprecedented ways.

And from a marketing standpoint, digital storytelling is something of a holy grail; with it, businesses can gain, engage, connect, influence, and retain customers.

So, if you’re on a quest to learn about digital storytelling and how to incorporate it into your marketing plans, you’ve come to the right place, adventurer. Read through the sections below:

• Chapter 1: What is digital storytelling?
• Chapter 2: The benefits of digital storytelling
• Chapter 3: Brands effectively utilizing digital storytelling
• Chapter 4: The digital storytelling tools of the trade
• Chapter 5: How Process Street can aid digital storytellers

Let’s begin.

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You may remember from Latin 101 at college that conversiō is the process of turning around, altering, changing, or converting.

And whether you’re now a WeWork-dwelling solopreneur or a newly-hired marketer at an SMB, it’s crucial for your leads to undergo conversiō.

After all, without conversions site visitors aren’t as likely to sign up to newsletters, put an item in a cart, or proceed to the checkout page and order that product or service. Conversions, therefore, are a major contributor to your business’ longevity.

This could be the point where you’re frantically thinking: “I want to secure my business’ longevity! How can I help facilitate conversions? And how can I optimize conversion rates for the better?!”

Slow down.

We’ve got you covered.

During this post we’ll be explaining all things CRO – conversion rate optimization.

First we’ll tackle what CRO is, then we’ll delve into an actionable framework for increasing your conversion rates, and then we’ll provide you with a Process Street-made template which has everything you need to hike those conversion rates up!

All you have to do is read the different sections below:

• What is CRO (conversion rate optimization)?
• A 10-step framework for optimizing conversion rates
• Use Process Street’s template for CRO and website optimization
• The secret 11th step for improved website conversion

Let’s jump straight in.

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The following is a guest post by Priscilla Tan, a freelance content marketer for SaaS and Tech companies that care about making small businesses successful. Certified by SmartBlogger, her works have been spotlighted on places like Forbes, Inc Magazine, and CNBC Make It.

Did this happen to you?

You spent brutal months building your product solely based on your gut.

In a bid to keep your head in the game, you assured yourself, repeatedly, that success is just around the corner.

And yet, when you released your product to the public… it tanked. Sure, you had a few sign-ups, but no one stuck around.

As you slumped your shoulders in defeat, you questioned yourself, what went wrong?

You tweeted for help, hoping to find comfort. And you did. In fact, your tweet even went a little viral.

Founders, developers, and marketers in the SaaS space flocked in to share similar experiences. You read every single one of them, nodding your head along to their demoralizing tales.

Then… horror struck.

It hit you: you built your product based on false assumptions. And so did they.

Just as you were about to close Twitter, you stumbled on this tweet and it straight up punched you in the gut:

And there it is, the guilty culprit of unsuccessful products: the lack of customer research.

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This is a guest post by Jessica Bruce. Jessica is a professional blogger, guest writer, Influencer & an eCommerce expert. She’s currently associated with ShopyGen as a content marketing strategist. She also reports on the latest happenings and trends associated with the eCommerce industry. Follow her on Twitter.

As soon as a new eCommerce website launches, there’s a race to get as many visitors as possible.

The race certainly isn’t easy, and what makes it harder are the additional hurdles that come up along the way. One of these hurdles, as you may or may not know, is the acquisition of conversions.

Conversion is the most crucial acquisition for any eCommerce business. An eCommerce business cannot survive with mere website traffic; it needs conversions to drive revenue.

“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.” – Bryan Eisenberg, Call to Action: Secret Formulas to Improve Online Results

That’s why, in this post, we’ll be looking at what conversion and CRO (conversion rate optimization) are, how to calculate conversion rates, in addition to giving you a handful of free, useful CRO hacks that will boost your eCommerce sales.

What is conversion? And what is CRO?

Before digging deeper, let’s consider what conversion actually is first.

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In experiment after experiment, the real-world human decision-making process falls outside of rational economic theory. Indeed, many of the decisions we make are completely irrational.

Don’t take my word for it.

Dr. Dan Ariely‘s book Predictably Irrational explores our irrationality and motivations in great detail. If you don’t want to read the book then I highly recommend checking out his Ted Talk:

Simply put, our instinctive brain often seems to take control at the pivotal moment of choice. If you could understand why and how this happens, you can better predict your customers’ behavior and give them the value that they’re looking for.

This is where social cognition and behavioral psychology come into play. It’s an area that the marketing team here at Process Street is spending a great deal of time studying so that we can better serve our customer.

Social cognition is the study of how our minds interpret people and the world around us. This article will give you a primer into some of the core concepts and go over real-world examples to help solidify these principles.

You’ll learn how to have a better understanding of how people interpret your messages (marketing, personal, etc…) and be able to apply these concepts to all areas of your life. You’ll be able to communicate to your audience effectively and accurately.

“I am like a machine being driven to excessive rotations: the bearings are incandescing and, in a minute, melted metal will begin to drip and everything will turn to nothing. Quick: get cold water, logic. I am pouring it over myself by the bucketload but the logic sizzles on the hot bearings and dissipates elusive white steam into the air.” – Yevgeny Zamyatin

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When presented with state-of-the-art SEO methods and swish social media platforms, it is easy to dismiss newsletters from your marketing strategy. But what if I told you, by doing so, you are missing out financially?

66% of email marketing involves newsletters. This makes newsletters the top email marketing method.

Keep that statistic in mind, as I fire another interesting fact at you. 59% of business to business marketers state that email is the most effective channels in regards to revenue generation. We know that email marketing is predominantly newsletters (66% of it). Can we not infer the huge revenue potential email newsletters have for your business?

In light of this, Process Street has gathered 20 newsletter templates. Each template provides the backbone structure to ease the creation of your newsletters.

Besides these 20 newsletter templates, Process Street also provides a newsletter template process. This process guides you, increasing the efficiency of your newsletter creation process.

Treat this article as an all-encompassing platform, designed to help you create your email newsletter. We have structured this article into the below subheadings:

• Why do you need email newsletters?
• How do you write an email newsletter?
• Process Street’s newsletter template process
• 20 top newsletter templates

Scroll down for more information on the templates provided, or access them via the quick links below:

20 email templates

• Financial Business newsletter template
• Orbital Digital newsletter template
• Bold Business newsletter template
• Polaroid Real Estate newsletter template
• Black Widow Company newsletter Template
• Corporate Business newsletter template
• Citrus Splash Employee newsletter template
• Times Bulletin newsletter template
• Green Wave newsletter template
• Pook newsletter template
• Sonata newsletter template
• ZURB Ink newsletter template
• Wire newsletter template
• Webinar newsletter template
• Resonant newsletter template
• Textual e-Newsletter newsletter template
• Terra Cotta Digital newsletter template
• Change Is Good newsletter template
• Responsive Design newsletter template
• Coffee Bum newsletter template

Process Street’s newsletter template process

• Newsletter template process

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In 2018, we saw more than 3.8 billion email users worldwide. 3.8 billion and increasing. That is almost half the worlds population on email.

From this statistic, Process Street gives to you both good news and bad news. The good news is that you have a fantastic method to communicate with your customers.

The bad news?

Business and consumer emails sent and received per day will exceed 293 billion in 2019, which is forecast to grow to over 347 billion in 2023.

Email after email multiplied into the billions loses your line of communication to the spam folder.

How do you make sure your emails are noticed and stand out from this crowd? The answer, by sending follow up emails.

In this Process Street article, we will look at the basics of follow up emails. We provide email templates to help you get started and processes for follow up email campaigns.

We will help you stand out.

In this article you’ll find:

• Who needs a follow up email?
• How to write a follow up email.
• Why do you need to write follow up emails?
• Five follow up email templates.
• How to write an email campaign.
• How you can use Process Street to help your email campaign.

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It’s no secret that attracting, satisfying, and retaining customers is becoming increasingly challenging.

The sheer amount of choice and demand for fast, flawless service demands businesses to formulate and execute effective ways to deliver excellent customer experiences.

Without acknowledging the importance of the customer experience at every touchpoint, companies miss out on great opportunities to develop a strong brand identity; opportunities that cannot afford to be missed in a business environment where first impressions are pivotal.

A slew of recent research studies provides us with the data to support this perceived demand to enhance customer experiences.

McKinsey research found that 70 percent of buying experiences are based on how the customer feels they are being treated—and a large part of that has to do with showing the customer you (as the brand) care about them, and value their business.

It’s also been found that 58% of consumers are willing to spend more on companies that provide excellent customer service throughout the buying process.

To cap it off, the Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year – and, yes indeed, customer experience came out on top.

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