This is a guest post by Jack Paxton, the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. Jack spent millions of dollars testing different marketing strategies at his marketing agency. He then also co-founded Hyax a fast, conversion & design-focused course and funnel builder for creators.

Famous SaaS brands like Dropbox and PayPal witnessed explosive growth in their platforms. Since 2007, Dropbox has grown into a $4 billion-dollar company, and PayPal went from 1 million users to 5 million in the same year (2000).

Dropbox and PayPal are two entirely different businesses operating in different markets. However, they share a similar viral growth strategy, one that is still used today.

Any ideas on what this strategy might be?

You got it, they both harness the power of referral marketing.

SaaS brands worldwide, including us at Process Street, are realizing the benefits of referral marketing: to constantly acquire new customers, build platforms, and promote customer loyalty and trust.

In this article, we present world-famous referral programs to determine what made them successful and how you can do the same.

Click on the relevant links to jump to your section of choice. Alternatively, scroll down to read all we have to say, to optimize your growth strategy via referral programs.

• What is referral marketing?
• The power of referral marketing
• How to create a successful referral program

Let’s jump to it!
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Agent *reader*, I call upon you today as we’re at a time of crisis. Humans have annihilated 83% of all wild animals and are disrupting a natural climate balance, throwing us into a projected future that is 4.1 – 4.8°C (39.38 – 40.64 °F) warmer.

It’s our duty, as citizens, business owners, and employees to change the narrative for our children’s lives; to kickstart a transition into a more sustainable future, one that enriches biodiversity and a balanced climate. And for this, we turn our attention to sustainable cities.

According to the World Health Organization, the global world population living in urban areas is expected to increase to 66% by 2050, making cities a perfect place to transform society and support biodiversity and a balanced climate.

In this Process Street article, we’ll become time-travelers, zipping into the future to assess two separate predicted scenarios.

• Scenario 1: The continuation of human activity as normal.
• Scenario 2: Transforming into a more sustainable future, starting with our cities.

Today, we meet at a crossroad, where our future could go two ways. We’ll explore these two separate scenarios, before addressing the role of sustainable cities in creating a more desirable world. We’ll look at how businesses must adapt to survive in a future that is carbon-neutral with rich biodiversity.

After all, who wouldn’t want such a future?

• What are sustainable cities?
• Our future cities are sustainable
• Sustainable cities: Key takeaways for corporate sustainability

Seat belts on, time-machine ignited, to the future here we come!
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Dave Nevogt is the CEO and co-founder of Hubstaff Have you ever been enjoying a productive streak when — out of nowhere — a meeting invite interrupts your day? He leads a 100% remote team that builds time tracking and productivity tools, including the Agile project management software, Hubstaff Tasks.

Have you ever been enjoying a productive streak when — out of nowhere — a meeting invite interrupts your day?

Or, has someone ever requested a meeting with you, and after some investigation, you realize that this could have been answered in an email?

Let’s face it, meetings are often met with disdain, and for good reason: many are unnecessary.

You can tell by how often meetings are studied, and how much time goes into rethinking them. It turns out that:

• 73% of people multitask while in meetings. Clearly, most meetings are not worth our full attention.
• Detailed agendas can decrease the amount of meeting time up to 80%. Yet only 37% percent of companies use them.

It’s time to make a change. And that change is to clear your schedule as much as possible. Fortunately, this Process Street blog post is here to guide you in making these changes.

• The benefits of holding productive meetings
• The 7 secrets to productive meetings
• Avoid overload and focus solely on productive meetings
• How can Process Street help you run productive meetings

Let’s dive in! Continue Reading

Q: What do you get if you cross Santa with a duck?
A: A Christmas quacker!

The only thing better than a good old Christmas cracker joke is a good old Christmas ad.

Festive, heartwarming, and thought-provoking, TV Christmas ads signify the start of Christmas.

And they’re a marketers dream. According to research, for every $1.30 that’s spent making a Christmas ad, retailers can expect to get $31 back.

How do Christmas ads generate so much revenue? When did Christmas ads become such a huge deal? What are the best Christmas ads EVER made? And what makes a Christmas ad the best EVER?

Time to find out as we get ‘Santa-mental’ and ‘sleigh’ our way through the following topics in this Process Street post:

• ”It’s beginning to look a lot like Christmas ads”: When did it all start (and who started it)?
• ”On the fifth day of Christmas, my true love sent to me…”: How do Christmas ads affect the bottom line?
• ”Last Christmas ad I gave you my heart”: Why are they so effective?
• ”All I want for Christmas ads is you”: What are the best EVER Christmas ads & why?

Ready? Hold on for ‘deer’ life and let’s ‘snow’…

(The ‘presents’ of these terrible Christmas puns do ‘snow’ down – I promise.) Continue Reading

Project management requires a wide spectrum of skills, organizational abilities, and attention to detail to make sure everything moves forward according to plan. A good project manager is able to keep all the plates spinning in sync while making it appear effortless at the same time.

However, the more plates you have spinning at once, the harder this is to accomplish. Critical path method (CPM) is one of the tools project managers can use to create a comprehensive plan and organize complex projects with many moving parts.

In this Process Street post, I’ll take you through the CPM process step-by-step, and then show you how our templates and checklists can take some of the stress out of your project management.

Read on, or feel free to skip ahead:

• Project management 101
• What is critical path method?
• Steps to effectively (and easily) use the critical path method
• Project management with Process Street

Let’s jump in!
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This is a guest post by Jin Choi. Jin Choi is a writer whose favorite hobbies include learning about the newest trends in online marketing and lifting heavy iron at the gym.

Customer lifecycle marketing adapts your message, support, and operations to the stage a customer is in, from first awareness through advocacy. The aim is to reduce friction at each handoff and create more value for the customer over the life of the relationship.

Way back in 2014, we first tried our hand at launching on Product Hunt with an early version of Process Street. It got featured, but that was a different time; when Product Hunt’s staff manually selected each product feature (these days Product Hunt claims that an automated algorithm decides).

It was hunted (Product Hunt lingo for “promoted”) by Audrey Melnik of Funnel Ventures, didn’t even have a maker (another Product Hunt termin for the creators of a product), yet still found its way to the front page of Product Hunt.

Six years, a couple of relaunches, and a $12 million Series A on from that humble effort, Process Street has changed a fair bit. We’ve shipped over 30 products on Product Hunt; from podcasts, new Process Street feature launches, to whole product launches, to eBooks.

Some of them were great successes, with multiple top 4 spots and a whole bunch of front-page features. Others weren’t so great; some garnered next to no traction and were essentially dead-on-arrival.

The point of this article is to impart some of the lessons we’ve learned, from common myths and misconceptions, to what worked well for us (and what didn’t work so well).

Here’s a breakdown of what I’ll be covering:

• Why you should care about Product Hunt
• Common misconceptions about Product Hunt launches
• How to prepare for a Product Hunt launch (free checklist)
• Key takeaways: How to have a successful Product Hunt launch

Let’s start with the basics, which often get taken for granted when it comes to deciding whether or not to launch on Product Hunt.
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I have a riddle for you:

What has four sides, often goes missing, comes from trees, and can be expensive to reproduce?

I’ll give you a hint.

It wastes up to 40% of on-the-job time, and about $120 billion per year in the US alone.

Need another?

Around 7.5% of them will be lost or misplaced each year (about one lost every 12 seconds), and for each that gets lost you’re looking at a loss of between $350 to $700 in employee time.

Did you get it yet?

Condescending sarcasm aside, I am of course talking about paper forms. But this article isn’t about paper forms, per se; it’s about how you can get rid of paper forms in your business with form automation software.

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You’re waiting for the train on your way to work. You’ve got a long day ahead, and don’t feel like swinging by the grocery store afterward. Fortunately, there’s a supermarket kiosk on the platform. You scan the barcodes with your phone and arrange for your food to be delivered when you get home.

As you cross the street to your office building, the strap of your computer bag finally breaks. You don’t have time to run out and get a new one, but that’s okay. Once you’re in your office, you log on to the company’s website, put on the augmented reality headset, and virtually try on different bags.

At lunch, you head down to your usual restaurant. The AI in the touch-screen kiosk suggests sandwiches you might like based on your order history, then uses facial recognition to complete the order and charge your account.

This is phygital marketing – all made possible by advances in augmented reality (AR).

The global AR and virtual reality (VR) markets are expected to reach 18.8 billion USD by the end of 2020 – over 78% growth from spending in 2019. By 2025, that growth is only expected to increase exponentially.

With the sophistication of AR/VR tech, more companies are incorporating it into their campaigns – and more consumers are expecting it.

In this Process Street post, we’ll take an in-depth look at the what and why of phygital marketing, but you can also skip ahead to one of the following sections:

• Phygital isn’t a real word… Is it?
• Living in a phygital world: Nintendo, Porsche, and Sephora
• Phygitalizing your brand

Let’s get phygital!

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This is a guest post by Donald Fomby. Donald is a freelance content writer who works for ClassyEssay. He has spent more than seven years in the copywriting and blogging industries, writing articles, guides, and checklists for small eCommerce businesses. Donald uses his curiosity about online business to write about topics valuable to small business owners.

The product manager’s role is a juggling act.

To fulfill the needs of expectant customers, the product manager needs to work with the sales, marketing, and engineering teams — alongside the rest of the product team — to facilitate necessary changes and improve the product(s) in question.

But that juggling act has gotten even harder as of late.

With the COVID-19 pandemic, many product research and management processes that were done collaboratively and in-person have now pivoted online. Needless to say, this change had made it more difficult for product managers to succeed in their role and complete projects in the way they’re used to.

This transition may have caused workloads to build up, task lists to overflow, sprints to stagger, and thus, impacting the rest of the product team.

But it’s not all doom and gloom. The truth of the matter is that you can successfully manage any product research or development project remotely with optimal organization.

It’s the key to bettering collaboration with your remote team, and ensuring you and the rest of your product management team are keeping on the right track. If you strategically organize your work, you will also be able to instill and maintain successful collaboration with the people you’re working with, despite the many miles that keep you apart.

Seeing as 86% of executives say that a lack of collaboration is the most common reason for failure in their companies, it’s something that you need to get to grips with, particularly as a product manager.

By reading through this Process Street guest post, you’ll do exactly that. To boot, I’ll also provide some extra tools to help you thrive as a product manager! Just make your way through these sections:

• The 4 must-follow tips & tricks to excel as a product manager
• Product management tools to thrive in 2020 and beyond

Let’s get started.

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