This is a guest post by Rimma Sytnik – a Senior Digital Marketer at Reply with 4+ years of experience with email & messenger marketing, on-page SEO, and link building.

Did you know that a nurtured lead can make, on average, a 47% larger purchase than a non-nurtured lead? Did you also know that perceived indifference can cost you 68% of potential customers?

Buyer journeys are becoming more and more complex, not to mention competitive. To stay afloat, you should maximize every interaction you make with each potential customer. You need to focus on building meaningful relationships with your prospects through consistent personal interactions.

That is exactly what sales engagement is and, coincidentally, what this Process Street post is all about.

In this article, we’ll talk about the importance of sales engagement and give you some tips on how to get started. This is a brief overview of what’s to come:

• What sales engagement means (and why you should care)
• Getting started with sales engagement in three easy steps
• Best practices for effective sales engagement
• How to use Process Street to make your sales engagement work

So, let’s dive in!
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This is a guest post written by Ashley Ferro, a freelance content writer & copywriter specializing in SEO content marketing.

There’s nothing more frustrating to a project manager than witnessing the slow, painful death of a healthy project to the beast known as scope creep. When last minute changes transform their straightforward, A-to-B project plan into a sprawling mess of up-ended sprint plans and gold-plated feature requests, branching out in all directions with no concern for time or resources.

In one extreme example, the head contractor for the extension of a city library ended up actually suing their client in a scope-creep induced rage, claiming that their almost 55-week delay was a direct result of the large number of last minute changes.

In order for a project to be successfully completed on time, the project manager and their team need to agree on a clearly defined project scope before getting started.

However, life isn’t so straight forward and changes to the project will inevitably need to happen.

But additional problems can arise if the changes aren’t dealt with properly.

Scope creep can quietly sneak its way into your project and set your team down an unproductive and self-destructive path, wasting your company’s resources, missing deadlines, weakening team communication and, ultimately, ruining any chance of your project’s success.

So what can you do to avoid this fate, and overcome scope creep once and for all?

In this Process Street article, we’ll be covering everything you need to know scope creep–from what (and who) causes it, to how to manage it, even in an agile environment where change is embraced.

We’ll be covering:

• What is scope creep?
• How different stakeholders can contribute to scope creep
• What are some common causes of scope creep?
• Most effective ways to manage scope creep
• What we can learn from Agile to prevent scope creep?
• Using Process Street to avoid scope creep
• Additional project management resources

If, however, you’re struggling with planning your own projects and want a quick solution, grab our free Project Request Form Template below!

So, let’s get started with the basics!

Following a pre-planned meeting agenda can decrease meeting time by 80%.

Despite this, less than half (37%) of U.S. meetings follow a set agenda.

Why, when the time savings of doing so are substantial? When time = money, it doesn’t take a genius to visualize the knock-on effects this has to an organization’s bottom-line.

Using a Meeting Minutes Template will establish processes to clearly define and set the meeting agenda before the meeting has begun, saving you both time and money.

In addition, a Meeting Minutes Template offers legal protection, provides meeting structure, documents state ownership, drives action, serves as a reference point, helps avoid repetition, and offers a platform for open communication.

Sounds good right?

So good that the content creation team here at Process Street give you this comprehensive guide, so you can effectively record meeting minutes in your business and line of work. You are provided with our free Meeting Minutes Template, to be used in conjunction with 3 more top meeting process templates.

Click on the relevant subheader below to hop to that section. Alternatively, read all to discover our secrets for how you can become a pro meetings note taker .

• Meeting Minutes Template
• What meeting minutes are, how to take them, and why they’re important
• How to take effective meeting minutes (using Process Street)
• Use Process Street to perfect your meeting processes

Let’s get stuck in!
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Elisabeth Swan is the co-author of “The Problem-Solver’s Toolkit” and co-host of “The Just-in-Time Cafe Podcast.” She’s been a process improvement consultant, speaker, and innovator for over 30 years. She’s the Chief Learning Experience Officer for GoLeanSixSigma.com, a former cast member of ImprovBoston, and – if asked – may still be able to ride a unicycle.

Surgeon Atul Gawande made headlines when he told the world that a simple checklist could drastically reduce unnecessary deaths in The Checklist Manifesto.

Yet, checklists conjure images of forklift drivers on loading docks with clipboards counting boxes. How could they transform healthcare?

“He has… produced a 90-second checklist which reduced deaths and complications by more than one-third in eight hospitals around the world – at virtually no cost and for almost any operation.” – James Clarke, reviewing The Checklist Manifesto, Ulster Med J. 2011 Jan; 80(1): 54.

Aviation was transformed decades earlier when management and engineers at Boeing Corporation created the pre-flight checklist after the 1935 crash of the prototype Boeing B-17 at Wright Field in Dayton, Ohio. Checklists have become so essential to the airline industry that most crashes can be traced to the misuse or failure to complete a checklist.

A New York Times reviewer noted, “no matter how expert you may be, well-designed checklists can improve outcomes”. Since the purpose of process improvement is improving outcomes, Lean Six Sigma and checklists are natural companions.

To prove that, this Process Street blog post will show the relationship between checklists and lean six sigma, and provide you with a free DMAIC Improvement Project Tollgate Checklist that you can use right now.

Use the links below to jump to that section of the post:

• Lean Six Sigma and the role of problem-solving
• Lean Six Sigma & the checklist
• Introduction phase
• Define phase
• Measure phase
• Analyze phase
• Improve phase
• Control phase
• Checklists and Lean Six Sigma
• Use Process Street to reduce error

Or, if you just want the checklist, check it out below!

Let’s get started.

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The excitement around a new project is intoxicating.

After all, it’s an opportunity for your team to collaborate and put their well-honed skills to use.

But with important projects, excitement can easily turn into dread. Especially considering that 70% of organizations have failed one or more of their projects in the last 12 months, with a lack of clear goals being the main issue.

So how can everyone involved know what’s expected of them? What deliverables they must bring to the table? How their actions figure into the bigger picture? And how can you, the project manager, break the project down into manageable segments?

While The Beatles professed that “love is all you need”, what’s going to be more useful in this scenario is a work breakdown structure.

That’s why, in this Process Street post, you’ll learn what the work breakdown structure is, why it’s so useful, different examples of it, and tips on how to create a work breakdown structure yourself. To boot, you’ll even get your hands on our easy-to-use Work Breakdown Structure Template!

Read through the following sections to get clued-up:

• What is a work breakdown structure (WBS)?
• Work breakdown structure examples
• Why a work breakdown structure is useful
• How to create a work breakdown structure
• Use Process Street for completing projects and processes alike!

Or, if you’re eager to get the template already, here it is:

Click here to get the Work Breakdown Structure Template!

Let’s break it down.

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Product roadmaps are an essential part of understanding how to align your product to a long-term vision for product-market fit. They are also one of the key deliverables for product managers and are useful to almost all teams and stakeholders.

What the product roadmap should provide:

• Clear overview of key launch dates and milestones
• Clearly communicate which teams are responsible for what
• Clearly communicate important deadlines and time allocation
• A beacon to align different teams to core company goals and objectives

What the roadmap shouldn’t include:

• Goals and objectives unrelated to the product
• Overload of information about specific product features and specifications for development
• Big Surprises
• Too much data without clear association with company goals or objectives

In this Process Street article, we’ll be looking at:

• What is a product roadmap?
• Planning the product roadmap
• Key elements of a product roadmap
• How to build a product roadmap
• Free product roadmap template
• Best practices for creating a product roadmap template
• Mistakes to avoid when building your roadmap
• More tools for product success

First off, here’s a template you can use to get started building your own product roadmap.

Product roadmap process

For those of you who came just for the template, here it is:

If you’re interested in the why behind this template design, and more insight into an effective product roadmap approach, read on!

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For sales professionals today, only 34% of their time is spent selling.

This begs the question, what are they doing for the remaining 66% of the time?

Sales teams struggling to keep up with data entry, quote generation, and other tasks drag sales reps away from potential leads. As such, 54% are expected to miss their quotas every year.

What you need are optimized sales processes that outline the best sale practices drawing from up-to-date research and findings.

This is where Process Street comes to save the day.

In this article, you’ll find 20 structured sales processes based on industry best practices which you can access for free. Simply click Edit Checklist to add any process to your Process Street account, so you can start supercharging your sales process today!

For a quick taster, check out our MEDDIC Sales Process Checklist Template below:

Click here to get our MEDDIC Sales Process Checklist Template!

You can click on the relevant link below to jump to your template of choice.

• The MEDDIC Sales Process Checklist Template
• Sales Training Process Checklist
• Weekly Sales Prospecting Checklist
• Cold Calling Checklist
• BANT Sales Qualification Call Process
• Sales Presentation Template
• Sales Pitch Planning Checklist
• Closing The Sale Checklist
• Order Processing Checklist
• Monthly Sales Report
• Churn Prevention Checklist
• Cold Email Checklist for Sales
• Company Research Checklist
• High Touch Client Onboarding for SaaS Companies
• Investor Pitch
• Sales Competitive Analysis Checklist
• Sales Forecasting Checklist
• Sales Onboarding Checklist
• Sales Service Handoff Process
• Upselling Process for SaaS Companies

Click on the subheader below to jump to the relevant section, alternatively scroll down to find out all we have to say and perfect your sales processes.

• Sales processes: What they are and why it is important to have established sales processes
• Our top 20 free sales processes
• A quick tour of Process Street and the benefits of using our sales processes

With that said, let’s get started!
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Healthcare providers are the backbone of humanity.

It’s through their hard work, diligence, and courageousness that we’re able to recover from injuries and illnesses alike. However, even before the novel coronavirus struck, those working in the healthcare sector were run off their feet – especially considering there are only 2.6 doctors per 1,000 patients in the United States.

Healthcare providers, then, need to strike the fine balance of providing each patient with adequate care but within an appropriate timeframe.

To help make this near-impossible task a reality, many healthcare providers turn to what’s known as a SOAP note.

Not sure what a SOAP note is?

I’ve got you covered. (Spoiler: It’s not related to the cleaning product.)

In this short yet informative post, I’ll explain what a SOAP note is, its interesting history, why it’s useful, and provide a visual example of what a SOAP note looks like. To boot, I’ll also show you how Process Street makes writing and implementing SOAP notes extremely easy.

Read through the below sections to get clued-up:

• What’s the SOAP note definition?
• How a SOAP note works
• The history of the SOAP note
• The benefits of SOAP notes
• A SOAP note example
• Using Process Street for your SOAP notes (and more)!

So what’s up, Doc? Ready to get reading?
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507 blog posts.

That’s how many items our team has created, edited, and published since implementing Scrumban.

Before we set up our system, we were mostly scrabbling to get items together from week-to-week, without knowing what we’d be working on next.

Now, we’re always 3 weeks ahead of our publishing calendar, have built our blog to over 130,000 subscribers, and have expanded our team by over 300%.

That’s why we here at Process Street will take you through this (practically new) method for managing your team and projects.

We’ll cover:

• The basics of Scrumban
• The pros and cons of Scrumban
• How to implement Scrumban

If you want a sneak preview of how we’ve deployed Scrumban, I’ll give you a hint. It’s got something to do with the Sprint Planning checklist below (which you can grab for free!)…

Let’s get started!
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Travis Taborek is an SEO and content marketing specialist based in the San Francisco Bay Area. He’s a graduate of General Assembly’s digital marketing course, and has since written content and optimized websites for Wescover and TiVo. He also has a side-business doing PR and social media work for indie games and reviews indie games in his spare time. His most recent accomplishment was finishing Homestuck and thereby winning shelter-in-place.

Back in 2011, you might have been able to get away with uploading your indie game to Steam’s marketplace and expect a revenue of $30-50K in the first year, without any effort or marketing knowledge.

Hell, you might have even been able to get away with that as late as 2014. But these golden days for indie game developers are long gone.

Steam has made many changes to the way it promotes indie games and the current market is far more saturated. There are more game developers than ever and tools like Unity and Unreal have made game development more accessible than ever.

Just getting that final build finished and uploaded to your storefront of choice is no longer enough. To have a successful launch, whether you’re a solo dev or a small team, you have to understand how to market your game.

In principle, marketing your game is relatively straightforward; you just need to know where to start. If you understand who you’re making the game for (your audience) and how to talk about your game as a product (meaning: you’re able to communicate what your game offers and how that aligns to the expectations of your target audience), then you’ve already done most of the hard work. The rest is as simple as following a process.

Once you have this base knowledge, it’s just about taking your product to market and doing the legwork that’s involved with getting the word out and making sure you get eyes on the finished product.

This Process Street article takes a look at one strategy for marketing your indie game: social media marketing.

What is social media marketing?

It’s basically exactly what it sounds like: using social media to get your game in front of your target audience. The term ‘social media marketing’ is a bit vague and encompasses a bunch of different approaches; we’ll be looking at some of the different ways you can use social media to market your game in this article.

Social media marketing is great for connecting on an intimate level with your fans and building lasting communities around your game, from early development until launch, and beyond. When done properly, it can allow you to develop trusting relationships with your audience that will drive them to not just purchase one of your games, but every game you put out.

Here’s a high-level overview of what we’ll be looking at:

• The theory of social media marketing, and how it relates to indie games
• Social media best practices for indie games
• What platforms do I use, and how do I use them?
• A/B Testing and Analytics: How do you know whether what you’re doing is working?
• Social media management tools to use
• Additional marketing resources

Let’s get started beginning with the theory of social media marketing.
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