I’m very proud and excited to announce that Process Street has raised a $12M Series A for its no-code workflow app. Accel leads the round, with participation from Atlassian, Salesforce Ventures, and other amazing investors.
The funds will go towards our vision of building the GitHub of no-code, where teams around the world can find and use checklists, workflows, and automations to improve their productivity at work.
The importance of the relationship between product and marketing is something that’s often overlooked.
But when the product and marketing teams aren’t on the same page regarding the product and the problems it aims to solve, chances are the marketing won’t match the product’s value proposition and in turn, will discourage potential users from signing up.
This could be detrimental to the success of a product organization.
So, what can you do to avoid these miscommunications and build a synergistic relationship between the two?
In this article, I’ll share some tips and information that will be critical in strengthening the relationship and performance of the product and marketing teams at your company to achieve success.
We will cover:
Let’s get started!
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Knowledge is power, but you need a system in place to harness that power effectively.
Everything that happens in your business depends on some kind of specialized knowledge, whether it’s new employee onboarding, dealing with customer requests, compliance issues, or marketing a new feature launch.
Your knowledge management system is the firm foundation upon which you build your business.
Despite this, statistics show that as many as 40% of employees do not utilize proper knowledge management solutions, and between 7-20% of their time is spent figuring out a problem from scratch when the solution already exists somewhere in the company.
These bad business practices cost Fortune 500 companies $31.5 billion each year.
How much money are you losing, and how much time are you wasting without a proper knowledge management system in place?
Knowledge management shares many fundamental principles with the idea of business process management (BPM), and as such it’s possible to use BPM software like Process Street to implement a powerful knowledge management system.
In this article, we’ll be looking at:
Let’s start by understanding some basic principles of a knowledge management system.
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Microsoft Visio is the industry standard for business process modeling, but you might want something different. Something a little more… agile. Just because it’s the most widely used, doesn’t mean it’s the best.
The main reason it’s so widely used is that it’s packaged with Office 365 and often comes pre-installed with enterprise tech suites.
If you’re tired of Visio’s lack of integration, lack of macOS compatibility, and sky-high price point, then you should consider investigating one of the many Visio alternatives out there (like Process Street!) and asking yourself what they can do for you.
There are a lot of options for different use cases; in this article, we’ll take a look at some of the best Visio alternatives and talk about why they might be a better choice.
Here’s a breakdown of the article:
You’re probably all-too-familiar with Microsoft Visio, but for the sake of clarity, let’s start with a quick overview.
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This is a guest post from Hugh Beaulac, a content strategist at MC2 who also works as a social media manager. With over 6 years of digital marketing experience, Hugh helps small and medium businesses grow online and likes to share his tips and tricks with top-notch marketing blogs like Wordstream, CrazyEgg, and Semrush. Follow him on Twitter to read his latest articles on Instagram marketing.
In the era of social media, when over 2.82 billion people have at least one social media account, email marketing isn’t the most obvious marketing tool.
It’s no wonder that more and more brands use social media platforms to promote their products and services as their target audience is active on these channels.
But here’s the thing: Although email is one of the oldest messaging channels, it still matters.
Why? Because nearly all social media users have active email accounts.
Recent Hubspot report claims that email marketing is still effective: 99% of customers check their email every day, 73% of people claim that email is the preferred communication channel to receive branded news and offers, and 59% of customers say marketing emails influence their purchase decisions.
For marketers, this means that combining social media and email marketing is a must. And with the growing popularity of Instagram marketing, there’s a perfect way to connect with engaged users and get more email list subscribers.
In this Process Street article, we’re covering:
Let’s take a look at four effective ways to grow your email list with Instagram.
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Fleet management is so much more than simply owning and operating vehicles. It’s a complex interplay of many different factors and optimizations – much like the concept of business process management.
In recent years, more and more tools for fleet management optimization are emerging. Fleet management is changing.
Projected growth of the fleet management industry to about $30 billion by 2022 is largely driven by advances in technology – and the rate at which fleet management companies adopt this emerging technology will largely impact the rate of this projected growth.
And it seems fleet management companies are aware of this.
The National Conference of State Fleet Administrators (NCSFA) recommended in a 2018 survey of 44 state and university fleet participants that fleet management companies begin implementing “robust fleet management policies and procedures” as well as “accelerating the implementation of technology to measure the efficiency and effectiveness of fleet management practices”.
That same survey showed that 38% of repairs and 39% of preventative maintenance work were insourced, on top of the in-house work that is done as part of routine fleet management. Just another incentive to tighten up your processes and streamline all of that manual work with a good, solid process.
In this article, we’ll be looking at how you can use Process Street to implement robust fleet management policies and procedures. I’ll cover:
Let’s start by making sure we’re all on the same page; what exactly is fleet management?
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Perhaps you’ve heard about checklists. Perhaps you know someone who uses checklist templates. Who knows, you may even have a simple checklist template or two you use in your own business.
Chances are, if you clicked this link, you’re interested in learning about simple checklist templates. Or specifically, how you can use them to run your business more efficiently.
You probably already know the basics – why checklists are useful, and the value of using a BPM software like Process Street. But you want more.
You want to know the essential checklists, the ones all the top CEOs and successful executives are using. You want ready-made checklists that will save you time, money, and confusion, and you want to learn about some of the immediate benefits of using simple checklist templates, straight from the mouths of those who have used them to run successful businesses of their own.
Well, you clicked to the right article. Here, I’ll be looking at an extensive correspondence between our content team and a number of successful SMB owners who just happen to be simple checklist template champions.
Whether it’s daily, weekly, monthly, or otherwise, we’ve devised this article as a resource that will help you understand how you can use simple checklist templates in your business.
Breaking it down, we’ll look at:
But first, what is simple checklist template, anyway?
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You’ll often hear the question: “Which is better? Kanban or Scrum?” or variations of this eternal deathmatch between two of the most well-established agile methodologies.
People are wasting energy fighting over which methodology trumps another. If you’re an agile organization, you should be placing principle above practice.
It makes a lot of sense to ask questions like “why might I want to use Kanban over Scrum?”, or even “Kanban and Scrum” as opposed to “Kanban vs Scrum”. There are a lot of differences between the two, but fundamentally, they are both agile methodologies, and the principle behind why you might want to use both can be in alignment.
You may even find they can work well together, as part of a unified strategy referred to as Scrumban. You need to consider what approach will work best for your team.
My aim with this article is to approach the question of “Kanban vs Scrum” by clearly presenting both approaches in terms of when, how, and why you might choose to use either of them.
I’ll also talk about the capacity for overlapping Kanban and Scrum approaches, and how some additional tools like Process Street can factor into that equation.
Here’s a breakdown of how we’ll approach comparing “Kanban vs Scrum”:
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How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own.
You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your value offering while keeping costs down?
Enter the value chain.
A value chain is a model of looking at all of your business processes and figuring out how to gain a competitive advantage by focusing on developing maximum value in your product or service, while keeping your profit margins in the green at the same time.
Originally proposed by Harvard’s Michael Porter in his 1998 book Competitive Advantage, there’s a lot of ground to cover. Where do you start? What’s the process? What kind of tools exist to make the value chain analysis easier?
Well, if you’re looking for a clear, concise introduction to Michael Porter’s Value Chain model, you’ve come to the right place. Read on for a breakdown of:
By the end of this article, you should have a firm grasp on the value chain model, with a better idea of how to apply it to your own business. We’ll also investigate how to integrate BPM software like Process Street into the value chain.
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This is a guest post from Shawn Mike. Shawn has been working with writing challenging clients for over five years. His educational background in the technical field and business studies has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.
According to statistics, it is claimed that US organizations suffer a loss of $62 billion a year thanks to unsatisfactory customer service.
Customer service represents your secondary acquisition test, beyond actually getting that customer on board in the first place.
It’s very much a short-term game of conflict resolution, and your business depends mainly on how you deal with customer feedback and requests.
For maximum lifetime value, you need to consider how to synergize customer service with customer success.
It must be kept in mind that customers are the heart of every business and should be at the top of your priority list.
Satisfied customers help increase sales and build brand identity and reports claim that 77% of customers are estimated to recommend a brand or business to a friend depending on how good their experience with your product is.
Which is why focusing on keeping your customer base satisfied with great service and excellent products can go a long way in improving your sales.
Nowadays, consumers expect more than just a great product. They need you to guide them through the perfect experience. A better customer experience equals a greater lifetime value expectancy.
This article is all about figuring out the best way to analyze and improve customer experience by automating a lot of the manual work that can get in the way.
We’ll focus on:
Read on to learn more about how to optimize your customer success strategy. There’s even a free Ebook for you at the end of it!
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