Social Media is a powerful marketing tool for all businesses. It’s cheap, has a far reach and opens up engagement with customers. But this is nothing new, we’ve all seen the explosive growth in social media and we know its an essential part of our web strategy.
If you don’t believe me, take a look at the graph below extracted from a Search Engine Journal infographic.
Freemium is a pricing model that gives users an ongoing free tier. A free trial is a time-limited evaluation that provides fuller access before the user decides whether to pay.
A few days ago, we silently changed Process Street’s pricing model for all new users from freemium to a 30-day free trial. At the same time, we increased the price of all plans except the entry-level 10-user plan, then called Premium 10. Today, we announced that we were ending the free plan and switching existing free users to a 30-day trial of Premium 10.
Blogging is a proven method of getting leads and sales for your business. Yet many companies are just not doing it.
Last week I made a Website Launch Checklist that got lots of great feedback, but a few people told me they don’t have a website (specifically a blog) to launch. After investigating further I found the most common reason for companies not blogging was because they didn’t know how to set one up.
We have released a new version of Process Street today, with a few small features and a lot of security, speed and data integrity updates.
The biggest difference you will notice is the introduction of Task Headers. These allow you to break up a process into sections using headers. To turn a task into a header, simply add a colon “:” to the end of it.
The Crane Sharpie campaign is a social media contest case study about turning a product into a creative giveaway and using an artist partnership to amplify it. In 2014, I had a great call with Katie Sotor, then vice president of marketing at Crane, about the campaign. It ran for almost six months and, Katie reported, brought in more than 20,000 Facebook page likes during its first three months.
Crane turns ordinary products such as humidifiers, air purifiers, and space heaters into playful, creative designs. That product identity helped the team grow its Facebook page from roughly 9,000 to more than 30,000 likes in three months while spending less than $200 per month.
Managing email is an important activity for all small businesses. We have written about alternatives to email a couple of times but the truth of the matter is, email is here and it’s here to stay. For many small businesses, email is still at the core and relied upon for day to day transactions plus we all use our email to login to our favorite apps and services.
In this article, we will talk about apps various clients and tools you can use to improve email productivity across your team. We will not talk about how to host your business email, something we already covered in the Google Apps vs Microsoft 365 post. The goal is for you and your team to get to Inbox Zero as Merlin Mann says in his famous 2007 talk.
Does your computer ever run slow due to too many tabs? It used to happen to me all the time, but not anymore.
Reduce the number of tabs you have running in your browser with One Tab. One tab is a Chrome extension that allows you to click one button and condense all your tabs into a single page which you can use to re-launch the tabs.
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