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An Introduction to Blockchain: The Potential for Process Management and Beyond

introduction to blockchainBitcoin, Cryptocurrencies, Blockchain.

Together, these various buzzwords form a distributed ledger of hype!

The potential for a new decentralized world has led investors, writers, bankers, entrepreneurs and more to herald various versions and aspects of this new technology as representing the future of humanity.

A World Economic Forum survey even suggested that 10% of global GDP would be stored on the blockchain by 2027.

There is a lot of excitement about the direction the technology is heading, but the tech behind Bitcoin has existed for a while now and we’re yet to see much mainstream integration of it.

Which begs the question: what can the blockchain be used for?

In this Process Street article, we’ll look at:

  • What is the blockchain?
  • 5 use cases where the blockchain could thrive
  • How the blockchain could be utilized in business process management

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8 Nintex Alternatives to Systemize Your Workflows Better This Year

nintex alternatives

Those of us in the workflow game know Nintex is one of the big tools available on the market.

Their advanced software is great for plotting out complex workflows, running intricate automations, and integrating tightly and natively with other large corporate tools.

But that’s what it is: corporate.

It’s heavy and less agile than many of its competitors, with a restrictive price tag which puts it squarely into the enterprise market.

The Nintex light-version, which comes in at a more reasonable price point, simply doesn’t compete with the other tools that target the small-to-medium business space. It has less features and less functionality than many of the newer and more innovative up-and-comers.

In this Process Street article, we’re going to tackle that niche. What are better examples of workflow software for a small to medium sized enterprise, without missing out on complex functionality?

Let’s take a look.

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Value Statement: Defining the Heart of Your Company

value statement

A value statement isn’t some kind of jargon speak for “what we think matters”. It’s a statement of what your company is, what it stands for, and what everyone can expect from it.

It’s the “soul” of your team.

Culture is living values.

Values are written words, and your culture is how you actually live [them].” – Jeff LawsonArticulating Company Values & Living Them Authentically: Jeff Lawson

Whether you need to unite your team around a core set of ideals, show potential recruits what to expect and how to act or resonate with your core audience, these values are an essential part of any coherent company. Without defining them everyone will be working on their own assumptions.

So, how do you create a value statement that’s effective, concise, direct and, most importantly, accurately reflects your company?

To answer that, let’s dive straight in.

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What I Learned Evolving My Startup’s Team Structure (Featuring Lego)

The following is a guest post from Brett Farmiloe. Brett is the CEO of digital marketing company, Markitors, and advisor to career resource, Organizational Leadership Degrees. He is a regular contributor to Huffington Post and Forbes, and also enjoys tending his backyard vegetable patch.

startup team structure

Workplace structure.

What popped into your mind after reading those words? A large office building with hundreds of employees and multiple layers of management? Something gargantuan and sluggish?

That is certainly how I pictured the classic workplace structure, especially before starting my own company. Now I truly understand that all businesses, no matter how small, have a set structure of who reports to who – and for good reason. While it may sound unnecessarily methodical and plodding, it adds an element of organization to your organization.

Something I learned through years of trial and error was that organizational structures are a fluid beast – they need to evolve and grow as your company does.

Below are some of my tips for ensuring the success and longevity of your business, with lessons from Lego, Zappos, and my own company.

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Best Marketing Automation Software: 10 Tools to Autopilot Marketing Emails

Marketing automation software

Marketing your product to a wide audience is a real challenge for many businesses. Acquisition costs can be high and effective optimization of approach requires bucketloads of data.

According to research from Aberdeen Group, users of marketing automation software are 17 times more likely to track all their data than those who don’t employ these platforms. This drives improvement and is one of the primary reasons that users of marketing automation decrease customer acquisition costs year on year at over twice the rate of their competition.

Modern marketing methods mean that multiple in-depth campaigns can be run without all the unnecessary administration and time-consuming efforts of the past.

There are many automation tools to choose from on the market and in this article we’ll run through 10 of the best, giving you a breakdown of what each offers.

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What is a Customer Support Engineer? And How to Know if You Need One

customer support engineerThere are so many layers to a modern support team.

Some companies will have countless reps working hard each day to champion the customer and empower them to do what they need to do.

On top of that, you might have members of the support team who double up as part of the product design team; looking for niche use cases or areas where customers don’t find the product intuitive.

Support teams may even have specialized roles which look to help customers achieve certain business goals, rather than just guidance with the software.

In this Process Street article, we’re going to look at one of the unsung specialists of the modern age: the customer support engineer.

With the rise of SaaS products particularly, the customer support engineer has become a meeting point for customers, sales, design, and development.

A Jack or Jill of all trades!

We’re going to explore exactly what a customer support engineer is, what they do, and when or why you might need one!

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9 Places to Find The Best Copywriting Examples for Your Swipe File

Copywriting Examples

Your boss has just asked you to write an email telling your customers their free trial has ended and encouraging them to upgrade to premium.

Where do you start? What do these emails look like? If you had a swipe file, you’d have a reference point straight away.

Swipe files are collections of material kept by creatives for easy reference, consisting of great material you can learn from. If you’re just starting out, you’ll probably want to start making one and be prepared for your next assignment.

It’s best to amass your swipe file as you go, quickly adding quality copywriting examples when you see them and tagging for easy reference. Keep reading to find out how to do this using Evernote. But first, let’s look at where you can find awesome material to get started.

Swiped.co

While relatively new, Swiped is actively archiving a large selection of new and classic ads, emails, pop-ups, sales letters, direct mail examples and more.

If you’ve already got some material for your swipe file, go ahead and upload it to Swiped! It survives on user uploads and is an amazing labor of love by Mike Schauer.

Swiped Copywriting Examples Home Page

It was created because archives of ads are sparse, and if you’re a copywriter or advertisers without a hefty swipe file you’ll have to rely on the rare chance that someone has uploaded the advert you want to reference somewhere on the web.

As it turns out, most people don’t really like ads that much. More often than not, you won’t find what you’re looking for.
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Polyphasic Sleep: When Productivity Becomes Madness

polyphasic sleep

It sounds like a miracle pill or silver bullet. Polyphasic sleep. How to rest for two hours a day with no ill effects.

Imagine everything you could get done with that free time! No more rushing for work deadlines, wishing you could read that book that’s been haunting your bag for a year, or trying to find time to just relax.

Unfortunately, as with most miracle solutions, polyphasic sleep has major associated health risks and little in the way of proven benefits. Most of its good press is down to urban myths and overestimating the positives.

We don’t sleep just for the hell of it – humans need solid rest to process the information gained in waking hours and properly order memories. Unfortunately, the idea of periodically napping throughout the day to replace regular sleep is consistently brought up in productivity discussions.

gustav graves dream machine

An hour on the dream machine keeps me sane.” – Gustav Graves, a literal James Bond villain, talking about his sleep schedule and glowing light mask… thing

The idea is nothing if not persistent, however, and so below we’ll dive into the theory behind polyphasic sleep, the alternative sleeping schedules you can try, and what the best way to get more out of your day is.

Let’s get started.

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12 IT Processes to Avoid Server Failures and Client Headaches

IT Processes

“Without IT process management, there is no way to assure [cost-effective IT services]” – Casper van der Kolk

Whether you’ve been in the IT business for years or are just starting to make your mark, there’s no question that managing your processes is vital.

With processes, you can you do more with your current resources by standardizing and optimizing your work. And, when your team knows exactly what to do for each recurring task, they can greatly improve their productivity and motivation.

However, the benefits don’t just stop at a happier and more efficient team.

Integrating these recurring workflows into your IT management resource basket can reduce incident response times, increase customer satisfaction, ensure security compliance, manage department stock and – perhaps best of all – enforce consistency, to give you peace of mind that everything is running as expected.

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The 31 Best Marketing Books to Understand and Reach Your Customers

best marketing booksMarketing is such a vital part of how we do business. So many of us do marketing-related roles, yet how many of us have really read up on the fundamentals? Not enough.

That’s why we’re going to look at some texts from across the marketing field which can help sure up our knowledge.

From advertising to PR, SEO to content, it’s all related.

As a follow up to our wonderfully received article cataloguing the 45 best sales books, we’ve decided to break down the world of marketing literature for you too!

We have some old classics like Scientific Advertising, some newer classics like Blue Ocean Strategy, and a number of this year’s must reads!

Some of these books will put you inside the mind of the customer. Others will transport you into the realm of strategy. Many of the books listed will go super specific into technical approaches.

There’s something for everyone!

Check out our Process Street list of the 31 best marketing books below!

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