All posts by Vinay Patankar

5 Marketing Experiments We Tried: The Winners, The Losers, and The Useless

Black-and-white marketer presenting an A/B campaign testing board for marketing experiments

One big thing startups do differently from big companies is experimentation. Startups are less like finely tuned money machines and more like laboratories. They have less to lose from a wrong test and everything to gain from one that works.

At Process Street, we have had our share of surprisingly strong marketing experiments, plus a few that went nowhere. The useful part is not copying the exact winner. It is seeing how the test was framed, what changed, and how the result was tracked.

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6 Tasks We Automate to Make More Time for Work That Matters

Black-and-white person presenting a miniature task automation machine beside the title Automate Tasks That Matter

Automation is on everyone’s lips right now, and for good reason.

Deciding to automate tasks in your workflow can free you to focus on the things you want to be doing: the things which really create value for your business.

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5 Buildium Checklists for Superior Management of Core Rental Processes

Property manager holding apartment key checklist board for Buildium rental workflows

Process Street and Buildium work well together because they solve different parts of the same property management problem. Buildium keeps property, resident, owner, accounting, leasing, and maintenance data organized. Process Street turns the recurring work around that data into auditable workflow runs your team can follow every time.

These 5 Buildium checklists help property managers run core rental processes with less guesswork: late rent, lease renewal, tenant move-in, tenant move-out, and upcoming lease expiration. For superior management of core rental processes, the useful pattern is simple: keep Buildium as the property management system of record, then run each repeatable action in a workflow your team can see and trust.

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34 Linux Server Security Tips & Checklists for Sysadmins

Black-and-white sysadmin securing a compact server rack for a Linux server security guide

Linux server security starts with hardening the basics: patching packages, reducing exposed services, tightening SSH, enforcing sane account controls, and monitoring for suspicious changes.

This Linux server hardening checklist pairs hands-on sysadmin commands with current context for cloud and VPS environments where a small missed setting can become a production incident.

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36 Top Salesforce Apps to Power Up Your Sales Operations

Header image: Salesforce Apps for Sales Operations

Salesforce is strongest when the CRM record is not the end of the workflow. The Salesforce AppExchange ecosystem can add quoting, proposals, financial services controls, nonprofit fundraising, gamification, admin governance, forms, inventory, calling, analytics, and workflow automation around the same account, contact, and opportunity data.

The best Salesforce apps are the ones that make sales operations easier to run: cleaner records, faster approvals, better handoffs, and clearer reporting. Process Street helps teams connect that app stack to repeatable work through its Compliance Operations Platform: Docs for procedures, Ops for workflow execution, Cora for AI-assisted process work, and integrations across Salesforce and thousands of other tools. For teams standardizing Salesforce-connected work, workflow automation matters as much as the app list itself.

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3 Ways Big Data Will Influence the Future of People Analytics

Black-and-white people analytics leader presenting an oversized people-data abacus.

Big Data freaks me out. Chalk it up to being spoonfed George Orwell at an early age or adolescent heroes like Fox Mulder and Neo, but I still do not trust institutions that want my information.

On the other hand, I use Google for everything, Alexa lives in more rooms than I care to admit, and I still expect Netflix to remember what I watched years ago. We live inside this dichotomy of acceptable spying and unacceptable spying.

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3 Vital Microsoft Outlook Tips for Becoming a Power User Overnight

Microsoft Outlook tips header showing a person carrying an organized inbox tray

If you’re using less than half the buttons in your Microsoft Outlook inbox, you’re doing it wrong. These three vital Microsoft Outlook tips will not make you an expert overnight, but they will change how your inbox behaves.

You probably use Outlook for email because it comes with Microsoft 365. But Outlook is more than just an email service. It’s productivity and organization software built into the tools you use every day: emails, to-do lists, calendars, templates, and repeatable actions.

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4 Actionable Steps to Increase Your Business Agility

Black-and-white operations leader adjusting a modular process-flow model for business agility

This is a guest post from Jessica Thiefels. Jessica specializes in link building, social media strategy, and content strategy. You can find her at Jessica Thiefels Consulting or @JThiefels.

Business agility is the ability to respond quickly to market, customer, and operational change without losing momentum or control. It is not just speed. It is the discipline of improving your current methods, adapting your processes, and keeping your team aligned while conditions shift.

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50 Efficient Business Process Automation Examples You Can Steal

Operations leader configuring a miniature automated workflow machine for business process automation examples you can steal

Business process automation examples you can steal are easier to understand when you can see the work moving. A form comes in, a customer issue gets routed, a lead gets enriched, a campaign gets approved, a payment reminder goes out. The value is not the software trick. The value is that routine work stops depending on someone remembering the next step.

The examples below show how teams use automation across communication, customer interactions, lead management, marketing, operations, and sales. Some came from earlier Zapier-era workflows, and the pattern is still useful: connect the trigger, route the work, assign an owner, and keep the record. For more current examples of recurring work handled end to end, see these workflow automation examples.

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3 Major Pitfalls to Avoid During Post-Merger Integrations (Plus Free Template!)

M&A integration lead aligning gears and risk flags for post-merger integration planning

AOL and Time Warner. Daimler Chrysler. Sprint and Nextel. Quaker Oats and Snapple.

You see where this is going, right? These are the major pitfalls to avoid during post-merger integrations, plus a free template you can use to turn the plan into a practical PMI checklist.

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