Screencasts are true powerhouses in team communication; they allow us here at Process Street to convey everything in a concise manner with both visual and audial cues, whilst giving the viewer a resource that they can run through as many times as they want.

Unfortunately, many teams put off using screencasts because you have to:

• Spend time recording it
• Wait for the file to export
• Wait for the video to convert
• Wait for the video to upload
• Remember you recorded a video that has now finished uploading
• Manually send it to the right team member

Whilst conversations are more likely to be forgotten or lost, their ease makes them the go-to method for communication (or, at best, a Skype call). This is a huge mistake.

Using just a couple of free screencasting apps you can record your video, spend three seconds saving it and then have it automatically sent to to the right person. Rather than waiting for your time zones to match up or the other person to reply, you can record, save, then get on with the rest of your day.
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“I’d give anything to work from home. It must be so relaxing!”

I’ve heard this kind of thing from my entire family, and with the increasing trend of remote workers it’s not surprising that people want to get in on the action.

The last 3 years of working remotely have taught me otherwise.

Yes, you get to work from anywhere, have more flexibility with your hours, and even wear whatever you want. However, remote work can be isolating, demotivating, stressful as all hell, and even physically damaging.

So, I’ve brought together all of the lessons I wish I’d been told when getting into the game, including:

• How to maintain a work/life balance without a traditional office
• Creating and sticking to your own schedule
• How to stay motivated without seeing your teammates
• Staying healthy and avoiding injuries common to remote work

Also, if you’re looking for remote work, we here at Process Street are hiring!

Check out our jobs page for more information.

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The following is guest post from Sawaram Suthar. Sawaram is head of marketing at Acquire, and also a founder of Jagat Media. A digital marketing consultant, he has experience in branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune.

Most brands optimize rational factors that affect customer behavior such as price points and product features. But today’s audience make purchase decisions based on their emotional experience as well.

Understanding customer emotion plays a key part in building customer engagement and brand loyalty, both of which can contribute to better sales, revenue and ROI.

There are plenty of studies to back me up on that. For example, research from 1997 at a large insurance company found sales agents with high emotional intelligence sold policies with an average premium of $114,000, which was almost double the figure for agents with low emotional intelligence.

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Here at Process Street, we’re always advocating for companies to use data to help in making important decisions.

But data on its own is not massively useful.

I could run an experiment right now and gather loads of data. But if that experiment was run poorly then my data will be poor. Which means any readings of that data will be poor too, leading to poor decisions.

Alternatively, I could run a really well structured piece of research and gather some great data, but if I don’t know how to properly analyze that data then my conclusions won’t be very good.

Simply having large data sets is not enough.

We need to structure our research well and then be able to interpret the results with a degree of rigour. Fortunately, having a good working knowledge of P-Values can help us iron out some alarmingly common mistakes. It can teach us:

1. How to set up an experiment for meaningful data
2. The importance of measuring your existing hypothesis against an alternative
3. When results really are statistically significant, instead of just looking good

This knowledge will help us make better decisions and lead to greater success.

In this Process Street article, we’ll look at 4 key areas:

• What are P-Values?
• How do you calculate P-Values?
• Examples of P-Values in practice – A/B testing
• Why you need to set up a research process

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Predictive analytics: a term you may be familiar with if you have even the smallest window into the recent developments in enterprise technology. There is very real hype buzzing around terms that tech startups love to plaster all over their marketing campaigns, such as “artificial intelligence”, “deep learning”, and “blockchain” – but what does it all mean?

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Introducing Form Fields

It’s been a long time coming but we are beyond excited to announce that you can now add form fields to your process checklists in Process Street.

Check out the short video below for an intro to forms.

Form fields allow you to collect and store important data within set fields in your checklists.
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Generating and sending invoices can be a time-consuming process. A properly designed invoice helps a business get paid and provides legal protection for both parties.

Think about it, all the hours and energy you put into completing a project will have an invoice at the end of it. Invoices are the tool that provides freelancers with the ability to receive income. That’s why we over at Process Street sat down and thought up a way to make getting paid even easier; a template which serves as a custom invoice generator.

Never again worry about charging your clients the wrong amount, or even sending them an invoice with an outdated logo or set of information. All you need to do is plug your information into this template and away you go!

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Pinch analysis is a difficult topic to talk about, as it both has widely applicable techniques which can reduce the need for external resources, but it’s traditionally very complicated and used in a limited business sector.

That’s why today I’ll be breaking down the topic and showing how the principles behind it can be used across any and all disciplines.

You don’t have to be a thermodynamics buff to understand this; it all comes down to analyzing what you have, what by-products your processes create, and whether you can use those by-products to your advantage.

By doing this, traditional pinch analysis is able to typically result in energy savings of 10-35% – that’s a third less energy you need to generate or import to carry out your processes.

Lets’ get stuck in.
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The following is a guest post by professional copywriter and freelance writer Michael Schultheiss, owner of Inkwell Freelance.

Imagine if your support staff had no set guidelines for handling a ticket.

It would be like you pulled in a group of random people from the street, sat them down at the helpdesk, and expected to see a job well done.

Instead of a job well done, it’d probably look more like this:

That’s essentially what you’re allowing when you fail to standardize processes. Your company’s operations consist of tasks that must be completed on a daily, weekly, monthly, or yearly basis to ensure that it runs smoothly. But if these processes aren’t standardized, you’re inviting chaos.

These could be core processes like dealing with a customer support request, or tasks that recur less often like SSL certificate renewal.

Every task — regardless of how often you do it — requires rules that define the scope, quality, and methods to be followed. If you don’t standardize these rules, you can’t have visibility over whether you’re ensuring quality and reducing human error.

In short, running your business will be an operational nightmare.

To help you avoid that, in this article we’ll look at process standardization as follows:

• What is process standardization?
• The benefits of standardization
• Common concerns about standardization
• How Process Street can help you standardize

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Being secure online is of greater and greater importance. As businesses operate almost entirely online and sensitive information finds itself living full time in the cloud, we have to make sure we have appropriate measures in place to keep information safe.

One tried and tested way of promoting security is the use of failsafes in login systems. This is what’s referred to as Two Factor Authentication (2FA) or Multi Factor Authentication (MFA).

This means that someone could get hold of your email and password, yet your data is still kept safe.

Whether you’re already familiar with the terminology or not, you’re certainly familiar with the concept.

In this Process Street article, we’ll look at:

• Why is two factor authentication important?
• What two factor authentication is
• The 2 classic examples of 2FA: banks and Apple
• How you can implement two factor authentication in your team
• Free Process Street template: How to enable two factor authentication with Authy, Google, and Slack

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