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Customer Engagement: How to Keep Your Customers Hooked Throughout the Sales Cycle

customer engagement

This is a guest post by Sawaram Suthar, the head of marketing at Acquire and also a founder of Jagat Media. A digital marketing consultant, he has experience in branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune.

Engaged customers are any business’s biggest asset.

Seeing as customers are what make or break a business, you should do everything in your power to keep them engaged at all times.

But customer engagement is a tough coup to pull off.

A study conducted by Hall and Partners revealed that almost two-thirds of a company’s profit depends upon how effective customer engagement is. Another study found that 84% of customers think the experience provided to them by a company is far more important than its products and services. In simple terms, the success of your brand is dependent upon the quality of customer experience you can deliver.

In this guest post for Process Street, I’ll tell you how you can level up your business’s customer experience, thereby engaging customers further.

Specifically, we’ll be looking at:

Let’s get started. ⬇️

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Lab Procedures: How to Make Your Lab Safe and Effective

Lab Procedures

I’m not religious, but God bless high school lab technicians.

I can’t count the number of times that Dave (our high school’s technician), exasperated and exhausted, despaired at the lack of common sense some of our teachers had.

Heck, our physics teacher once almost exposed a classroom of Year 7s (11 years old!) to chlorine gas.

He forgot to turn on the extractor fans, leaving poor old Dave to rush in, turn them on, and then promptly evacuate everyone from the room.

Corroding the lungs of your students is, after all, not best practice.

This is why it’s important to have set lab procedures in place. Following these documented processes is the best way to prevent disaster.

When 25-38% of lab personnel have been in an accident that wasn’t even reported (as demonstrated by Dana Ménard and John Trant), you can see the dangers that are easily taken for granted in a lab environment.

That’s why we here at Process Street have created a Lab SOP process that you can use for free, and will go over the common points that a lab procedure needs to cover in this post.

If you just want to get the checklist for yourself, you can check it out below.

You can also click the links below to be taken to a specific section of the article:

Let’s get started!
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HAZOP: The Cornerstone of Effective Risk Management

HAZOP

I’ve just read an article.

The first two lines scared the living crap out of me:

Dihydrogen Monoxide. It’s everywhere. It’s in our bodies, it’s in our houses, and it’s in the air we breathe.
If we consume too much of it however, we will die.

Critical Risk Analysis for Our Daily Lives, Harvard

As a self-confessed worrier, you can imagine what happened when I read that.

Sheer. Blind. Panic.

Until I read the next line;

Dihydrogen Monoxide is just the chemical name for water

Yes, I did feel silly. But it did get me thinking.

About ‘risk’ of all things.

Risk is everywhere, in everything we do.

As we’ve just read; there’s a risk of dying from drinking too much water. There’s a risk of catching coronavirus every time we leave the house. Risk of breaking an ankle slipping on spilled coffee at work. Risk of choking on a toast crumb.

So, given that everything in work and life is so risky, how are we able to work and live?!

Through managing the risks we face.

Which brings me to the point of this HAZOP post.

HAZOP (which stands for Hazard and Operability) is a way of managing risks. It’s a technique that identifies potential hazards and functional flaws in new or existing systems and processes.

To get to grips with how to manage risk with HAZOP, we’ll cover the following topics in this Process Street post:

If you need a little convincing, here’s a sneak peek of the free HAZOP Process that we’ve created. Check it out and get it for free below.

Pour yourself a glass of Dihydrogen Monoxide, and let’s get started!

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Systemic Risk Explained, How to Measure and Identify Systemic Risk Items

Systemic Risk

They’re going to lose their houses, they’re going to lose their jobs…this is like, the end of capitalism, this is like the dark ages all over again” – The Big Short

Debuting in 2015, The Big Short is an American comedy-based drama showcasing the 2007-2008 financial crisis. I remember watching the movie, in quiet disbelief that a financial failure of such magnitude slipped through all areas of caution, potential management, and mitigation.

The 2008 financial crisis was the result of unsuccessful systemic risk management.

A crisis that the Federal Reserve Board estimated to have cost every single American ~$70,000.

For me, this single example communicates the importance of understanding, managing, and mitigating systemic risk items. With that in mind, we begin this article on systemic risk.

In this Process Street article, we will explain what systemic risk is and how it differs from conventional risk. You are given tips to help you identify prevailing systemic risks so you can be proactive, plan for, and manage these risks for your business and line of work.

Before concluding the article, we acknowledge climate change as a potent systemic risk that urgently needs to be addressed and managed. For this, we give you free template resources, uniquely designed to support the movement towards business sustainability. A movement that runs hand-in-hand with carbon footprint reduction.

Click on the relevant subheader below to jump to that section. Alternatively, scroll down to read all we have to say about systemic risk.

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How to Reach More Customers with Virtual Reality Real Estate

Virtual-reality-real-estate

This is a guest post by Thornie Longmuir from EssayShark, an on-line academic writing service. Thornie Longmuir is an experienced marketing expert with a deep knowledge of SEO, and over 10 years of experience working within the IT industry. Through his articles, Thornie helps SMEs and entrepreneurs launch their online products or services and teaches them how to promote and sell them. His articles are mainly focused on new and upcoming marketing tools and techniques.

Real estate agents have it tough.

They often work long, anti-social hours, they spend hours driving to and from different locations, they face a lot of rejection, and it can take a long time to become successful.

Virtual Reality (VR) is a new type of technology that can solve these issues.

How?

Let’s find out together by exploring the following topics in this Process Street post:

Ready to find out what impact VR is having on the real estate market today?

Let’s go!

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How to Write a Procedure: 13 Steps to Eclipse Your Competition

how to write a procedure - header

Knowing how to write a procedure is a key skill for anyone looking to build a successful business. Procedures are vital to consistent success for many of the same reasons that processes are important – they let you reliably repeat your successes, isolate and correct your mistakes, and create a business model that lets you scale your operations.

If you don’t know how to write a procedure then you’re dead in the water. Get it right, and the resulting efficiency boosts can put you on track to eclipse your competitors.

This Process Street post will cover the following topics to help you write effective procedures:

Read on to learn the 13 steps to writing your business’ procedures effectively, in a way that they will actually be followed instead of getting read once and then forgotten.

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The Pareto Chart: How to Solve Problems & Make Informed Decisions

Pareto-chart

I’ve just finished watching this Netflix docuseries and I can’t stop thinking about it.

The Last Dance.

It’s ten juicy episodes, full of massive egos, incredible basketball, and a banging 90’s hip-hop soundtrack. It’s a fantastically brutal account of how the Chicago Bulls came to dominate the basketball scene throughout the 1990s.

The team was led to countless victories by three key players: Michael Jordan, Scottie Pippen, and Dennis Rodman.

This, coincidentally, demonstrates the concept behind the Pareto chart, and this Process Street post perfectly.

I’ll explain what I mean by this later. First, let me go through what we’ll cover in this post:

I’m excited to get started. So, my cagers, let’s take it to the hole!

I admit. I may have googled “basketball terms” for that sentence… what I’m basically saying is; C’mon you lot! Let’s go!

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Working From Home: Staying Productive in Troubling Times (Free Templates)

Working From Home

This is a guest post by Sharon Koifman, an expert in remote work with nearly two decades of experience running three companies 100% from his computer. Sharon has studied and researched not only how to operate remote businesses but how to create an amazing work culture where people love to come to work. These days Sharon runs DistantJob, a very unique recruitment agency geared specifically for finding remote developers who work from all over the world.

As the novel coronavirus (COVID-19) started spreading, many companies began advising their staff to work from home. With the virus now pandemic and many countries under some form of lockdown, there’s a large swathe of people who are working from home that have never done so before.

Are you one of those people?

If so, you may be wondering how you’re going to stay productive while working from home – especially if you have young children at home and are having to balance their care and education at the same time.

The good news is that it is doable. In fact, full-time remote workers have been doing this for years! You can learn from their wisdom (and mistakes) which I’ll share, so you can be as productive as possible.

Just make your way through the following sections in this guest post for Process Street:

Let’s get started!

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How to Perform a Fire Extinguisher Inspection (Free Template!)

Fire Extinguisher Inspection

Lunch was over.

I was walking back to our senior common room with my friends. When we reached Foundation House, we found all of the students and teachers standing outside while the fire brigade trailed in.

There was no smoke or visible flames but I saw three friends that we’d left in the common room off to one side of the car park looking sheepish.

Turns out that they’d managed to make a pseudo-napalm launcher out of a tube of Pringles, a rubber band, spray deodorant, a lighter, and a supply of biro casings.

My friends were smart but, as you might’ve guessed, had no common sense.

Whether you have students setting off fire alarms with molten flaming plastic or have a much larger accident, it’s important to know that your safety measures are up to standard.

$25 billion in damages were caused by fire in 2018 in the US alone, which should tell you how vital it is to catch fires and deal with them early before they need additional help to contain.

That’s why fire extinguisher inspections are so important.

In this post I’ll cover:

You’ll also get access to Process Street’s free Fire Extinguisher Inspection Checklist in the very next section of this article!

Let’s get started.
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Process Improvements: Your Ultimate Toolkit With 17 Free Templates

Process improvements

The biggest room in the world is the room for improvement” – Helmut Schmidt

Only 4% of businesses measure and manage their processes. Process improvements are impossible with stats like that.

Why, when doing so provides an avenue for continuous improvement, advancement, and business success?

At Process Street, documenting our processes means we can continuously assess what is working and what is not.

For instance, when I first began as a Content Writer, I found navigating HTML code difficult. Luckily for me, at Process Street we document all of our business processes, creating full transparency over what works and what doesn’t. In this sense, a stronger HTML focus was needed during training. The required changes were made, and our training resulted in major process improvements.

In this article, you will find out how you can do the same. You will learn how to:

  • Identify opportunities for process improvements.
  • Implement the changes required.
  • Measure the success of the changes made.

Think of this article as your ultimate toolkit, to make continuous process improvements in your business. We provide you with 17 free templates, to support you in improving your processes. Click on the links below to jump to the relevant template.

Or, if you just can’t wait, check out the first of our templates below to see what we’ll be giving you!

We begin this article by explaining exactly what we mean by the term process improvement, and identifying the three steps you should follow to effectively improve processes in your business. The templates provided above have been carefully designed to assist you with each step.

Click on the relevant subheader below to jump to the appropriate section, alternatively scroll down to read all we have to say.

Let’s get started!
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