This is a guest post from Emma Lee. Emma Lee is an experienced sales manager and content editor at ProEssayWriter. She is a fan of current technological trends and passionately strives to learn as much as possible about all things SaaS.

As business trends shift from mobile-friendly to mobile-first, more and more businesses are understanding the importance of mobile app marketing. In fact, over 40% of SMEs have a mobile app.

Want to jump on the bandwagon yourself?

It’s definitely a good idea…

But you can’t create an app, publish it, and expect it to work wonders straight away. As a mobile app development company, without a proper mobile app marketing strategy, it will end up in the app graveyard along with thousands of other failed mobile apps!

That’s why, in this guest post for Process Street, I’ll explain what mobile app marketing is. Then, I’ll show you how to prepare a mobile app for launch and market it the right way.

Make your way through the following sections:

• What is mobile app marketing?
• How to prepare your mobile app for launch
• Marketing your mobile app
• Take control of your marketing processes with Process Street!

Let’s get started.

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People are the most important asset in a company; processes need people to execute them, and the outcome of these processes is often a function of how well the instructions have been put together.

If the outcome is less than ideal, then don’t just blame your employees: check your processes.

Standard operating procedures (SOPs) are there for your employees to follow so that the job gets done properly. SOP software is all about figuring out how to innovate and improve efficiency in your internal processes.

This Process Street article will help you understand the benefits of SOP management software and give you some actionable SOP templates to get started. We’ll be looking at:

• What is SOP management software?
• Should you implement standard operating procedures at your company?
• 5 features to look for when choosing a SOP management software
• Benefits of a SOP management software
• Using Process Street to manage your SOPs
• More SOP resources

Let’s start with a simple introduction to what SOP management software actually means.
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Lawyers are busy people.

They’re at the frontline of all legal matters, providing advice on tricky issues, resolving disputes, and representing clients in court if needs be. All. Year. Round.

Ergo: There’s a lot on any given lawyer’s plate.

With the huge amount of recurring tasks that need to be completed, on top of looming deadlines and constant work-related pressures, it’s easy for quality to slip. Especially when it comes to one of the most important processes of all – the intake process.

It’s why 61% of law firms forget to ask for the client’s name during their initial conversation, why 35% of calls from clients go unanswered, and why it takes 3 or more days for 42% of law firms to respond to prospective clients.

For a law firm to keep its prestigious reputation – and to continue working with great clients – the intake process needs to effective, efficient, and done properly.

That’s why this blog post exists.

In this post, I’ll discuss what an intake process is, its benefits, why it’s important, and how Process Street can help law firms streamline the entire process.

Read through the sections below to get clued up:

• What is the intake process definition?
• The benefits of a solid client intake process
• How to use Process Street’s intake process template (for law firms)
• Use Process Street for all your law-related process needs!

Let’s begin; the court is in session! ⚖️
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This is a guest post by Derek Jones from Deputy, a global workforce management platform for employee scheduling, timesheets, and communication. With a focus on Emerging Retail, Derek helps business owners and workforce leaders simplify employment law compliance, keep labor costs in line, and build award-winning workplaces. Derek has over 16 years’ experience in delivering data-driven sales and marketing strategies to SaaS companies like MarketSource and Griswold Home Care.

One of the many factors that can help guarantee the success and growth of a business today is employee performance.

Most organizations know this. Therefore, they want employees that are as efficient as possible. However, that is easier said than done, especially in industries where activities often run at odd hours or even 24/7.

For such industries (like healthcare, hospitality, and retail in particular), one of the most important things they’ll need to manage is shift work scheduling.

Through optimization, the task of scheduling shift work will have a structure to minimizes employee burnout and improve overall performance.

Employees that work in an enabling environment have a higher chance to properly complete all important tasks – on schedule.

In view of that, in this Process Street article, we will:

• Discuss some of the issues and challenges that surround shift work.
• Take a look at up-to-date research regarding employee performance.
• Summarize 3 shift-work goals you can incorporate to optimize your shift work schedule.
• Give top tips on shift work scheduling to maximize employee productivity and retention.

Click on the relevant subheaders below to jump to that section, alternatively scroll down to read all, and find out how you can optimize your shift work schedules today!

• Schedule optimization: Using BPM in shift work
• Shift work scheduling: The top 3 shift work issues
• How do common shift work issues impact employee performance?
• Schedule optimization: 3 goals to optimize your shift schedule
• Shift work scheduling: Scheduling tips and tricks for shift work

Let’s jump right to it!
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If you’re chronically ill, pain medication will help but not solve the issue. Just like if you’re experiencing abnormally high customer churn, the last thing you want is to spend all your time firefighting.

You need to find the cause.

That’s exactly why root cause analysis is a vital process. It helps you to understand the causal focus and underlying issues behind your biggest business problems.

For example, Eastman Chemical‘s customer complaint numbers were cut in half after conducting a logic tree root cause analysis to pinpoint their deeper issues. Clipper Windpower saved $1 million in lost revenue by identifying the underlying causes of their turbine malfunction.

In this Process Street article, we have a root cause analysis template for you to follow. Our aim is to give you a comprehensive overview of the root cause analysis process, from a simple introduction and break down of the key principles to when and why you’d want to perform a root cause analysis.

We’ll be covering:

• Root cause analysis template
• What is root cause analysis (RCA)?
• Why conduct a root cause analysis?
• Key principles of root cause analysis
• How to conduct a root cause analysis that actually works
• Root cause analysis tips
• Using Process Street to conduct a root cause analysis

Let’s take a quick look at the root cause analysis template.
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You’ve heard of the moonwalk. But have you heard of the Gemba Walk?

From a business standpoint, the Gemba Walk is infinitely more useful (though the moonwalk is pretty cool).

Specifically, the Gemba Walk allows businesses to continuously improve how they do things by remedying their processes, procedures, and workflows for recurring tasks. The continual process improvements that Gemba Walking brings helps businesses exponentially – 1 in 4 improvements save time, and 1 in 10 improvements save money.

And this is all achieved by simply stepping back, rather than blindly pushing forward.

Want to know more?

I thought so.

In this post, I’ll tell you what Gemba Walk means, the origins of it, its benefits, and how Process Street can help both remote and physical businesses do the Gemba Walk.

Just read through the following sections to get clued up:

• What is a Gemba Walk?
• The origin of Gemba Walks
• The 3 elements of a Gemba Walk
• The benefits of Gemba Walks (& lean management)
• Undergoing process improvement with Process Street!

Now, let’s sprint through the rest of the post! ‍♂️

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This is a guest post by Angelina harper, a tech writer at Really Simple Systems interested in cloud technology, digital marketing, and ephemeral content. You can find her most beloved articles on her Twitter account.

Thanks to the realization that retaining existing customers is five times less expensive than obtaining new ones, businesses began exploring ways to improve the success rate of their customer interactions. This is termed customer success. What we wanted to find out is: How do you optimize customer success?

To answer this, we turn our attention to SaaS (Software as a Service) tools, begging the question: What are the top SaaS customer success tools out there?

SaaS customer success tools are an integral component of the modern business tech stack. These tools enable a business to understand what their customers want in terms of service, so they can provide it in an automatic fashion via the tool.

Customer success tools generate positive customer experiences at scale. SaaS companies often need to scale their customer success operations, and their software solutions should reflect this.

With that being said, customer success is a relatively new concept, and many businesses are still learning how to tackle it effectively.

In this Process Street article, we will present you with our top 5 customer success SaaS tools. But before all of that, let’s find out exactly what customer success is and why it is important:

• What is customer success?
• Customer success best practices
• How to improve your customer success process?
• SaaS tools: The most efficient customer success tools

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Unequipped. Unprepared. Uncertain.

34% of people believe their organization isn’t properly prepared for employees to be working from home.

Speaking of which, has your organization recently – and rather hastily – transitioned from office working to working from home?

If the answer is “Yes“, no sweat. Process Street has you covered.

This post will guide you through the basics of working from home (WFH), the positives of it, the potential problems you could run into, on top of offering you our (free!) checklist templates that’ll ensure a safe and smooth WFH transition.

Read through the following sections to get completely clued up:

• What does WFH mean?
• The advantages of working from home
• WFH transition struggles
• Process Street’s free WFH transition templates
• Use Process Street for all recurring processes and tasks!

Or, if all you want is the checklists, get them here:

• Work From Home Office Space Checklist
• Remote Daily Work Schedule Template
• Virtual Meeting Checklist
• Onboarding Remote Employees Checklist
• Work From Home Policy Checklist
• Achieving Work-Life Balance Checklist
• Work Anxiety Resolution Checklist
• Critical Incident Stress Management Checklist

Let’s dive into all things WFH, ASAP. ‍
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This is a guest article by Alexa Lemzy – customer support manager and blog author at TextMagic, a bulk SMS solution for business. She helps businesses take advantage of mobile and spends hours reading tons of content about customer retention and business workflows.

Modern consumers are used to having the option to contact businesses on social media and other public forums as well as traditional contact methods. What’s more, customers are sharing their opinions and interactions across the internet and social media more than ever. Today, customer service is a major part of your brand image.

This has blurred the lines between marketing and customer service. Consumers want your business to be consistent from marketing and sales to customer support.

Great customer service is also an effective form of marketing, keeping existing users loyal and attracting new leads.

Strengthening the relationship between marketing and customer service can have a big impact on customer satisfaction. By creating processes for collaboration and feedback, you can increase retention while attracting new clients.

In this article for Process Street, we’re going to look at a series of factors which you have to get right to provide a unified marketing and customer service strategy:

• Customer service reps act as brand ambassadors
• Bring customer support into your social media strategy
• Gain product marketing insights from customer service integration
• Excellent customer service is an underrated marketing channel
• Holistic approaches to customer interactions means consistent communication
• Keep customer service in the loop with marketing promotions
• Better inform your audience personas
• Get content ideas and inspiration direct from customer needs
• Understand whether you’re setting the right expectations
• Improve your customer service strategy with Process Street

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SOPs (often pronounced S-O-P) are basically just another way to think about processes. Specifically, with a focus on formally defining the best way of doing something.

In business terms, that means saving time and money by building a clear, concise set of instructions for all of your internal processes. Policies (or standards) are important too; SOPs are kind of like a hybrid of policy and procedure.

Traditionally, SOPs were useful in principle, but often suffered from being difficult to maintain and crucially, hard to enforce. What good is an SOP if it lives its life sat on a dusty stack of paper forms? Your SOPs should be actionable, and that’s where BPM software like Process Street comes in.

If you understand how to build, maintain, and optimize SOPs with software, you can supercharge your standard operating procedures.

In this article, we want to give you everything you will ever need to know about SOPs, including:

• What is an SOP?
• Importance and benefits of standardizing your processes
• SOPs as a facet of BPM
• How to write SOPs
• SOP management software
• SOP templates
• Auditing your SOPs
• SOP & ISO
• Using Process Street for superpowered SOPs
• More SOP resources

Each section will be as concise as possible, with links out to further reading wherever appropriate. Let’s start with the basics.
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