You know the importance of having great customer support. As a young company, you take pride in this—it’s what separates you from industry giants. You’re able to give your customers the individualized attention in a fast turnaround time. You’re even able to have relationships with your customers, learning from them and customizing your product to meet their needs.

But at a certain point, your team has done too good a job. Customer satisfaction grows sky-high, your customer base begins to grow, as well as your product itself, offering more features and applications. This means tickets become innumerable and much more complicated. And that’s when plain email support just doesn’t cut it anymore.

Here’s everything you need to know to help you decide whether a switch is in order.

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What exactly is an “audit“?

The International Organization for Standardization defines it as:

“[the] systematic, independent and documented process for obtaining objective evidence and evaluating it objectively to determine the extent to which the audit criteria are fulfilled.” – ISO, from ISO 19011:2018 – Guidelines for Auditing Management Systems

That’s another way of saying someone takes a look at what you’re doing, gathers some evidence, and compares that evidence to what you’re supposed to be doing (in other words, a set of clearly documented requirements).

In the case of ISO, these requirements are known as standards. ISO 9001 is a standard. ISO 14001 is a standard.

Importantly, this understanding of audit implies that there are a few main things being considered by the auditor:

• What’s documented by the company (e.g. internal processes, policies, and SOPs)
• Evidence gathered to support how these policies, procedures, and SOPs are implemented in practice
• The requirements defined by the ISO standard being audited against (e.g. ISO 9001)

Audits performed by companies to assess and analyze their own management systems are known as internal audits. Many resources for guiding companies on how to perform internal audits exist, and foremost of these is the ISO 19011 standard.

For most management system standards, internal audits are an important requirement. Even guideline standards like ISO 26000 for social responsibility depend on reports to evidence the success of their implementations.

As such, ISO 19011 defines a set of guidelines; a framework for companies to plan, implement, and improve upon their audit programs, for auditing the implementation of management systems.

Since the first edition of ISO 19011 was published in 2002, many new management system standards have been published.

These standards often share a common structure, including certain requirements, terms, and definitions being used. That means ISO 19011 can be used to devise highly economic audit programs, wherein knowledge and processes can be shared and applied across various management systems.

By considering how they might take a broader approach to management system auditing and integration, companies implementing ISO management systems stand to save time, money, and confusion when preparing for and implementing internal audits.

The goal of this post is to provide a spring-board for understanding ISO 19011, and how to get started with internal ISO auditing. In this post, I’ll cover:

• What is ISO 19011
• 7 principles of ISO auditing
• Different types of ISO audit
• Key elements of an ISO audit
• 8 free ISO audit templates

If you just want the free ISO audit templates, then here they are:

• ISO 19011:2018 Checklist for Auditing Management Systems
• ISO 9001:2015 Audit Checklist for Quality Management Systems
• ISO 26000:2010 Social Responsibility Performance Assessment Checklist
• ISO 45001:2018 Occupational Health and Safety (OHS) Audit Checklist
• ISO 27001:2013 Information Security Management System (ISO 27K ISMS) Audit Checklist
• ISO 14001 Environmental Management Self Audit Checklist
• ISO 9004:2018 for Sustainable Success in QMS Self Audit Checklist
• ISO 9001 and ISO 14001 Integrated Management System (IMS) Checklist

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The following is a guest post by Alex Mitchell, a cybersecurity enthusiast, WordPress guru, and data-safety tools tester with over 10 years experience.

Everybody knows Big Brother is watching. We usually imagine that surveillance happening while we sit at a desk, but business travel changes the risk. A familiar device moves through airports, hotels, conference venues, and border controls, often carrying access to company systems and sensitive information.

Hacking is constantly misunderstood in pop culture.

From an 11-year-old crashing Wall Street and flying through 3D landscapes in Hackers to “hacking” an entire city in Watch Dogs, it’s easy to see why it’s seen as an extreme and dangerous hobby to have.

In reality, there are plenty of “white-hat” (well-intentioned) hackers who help companies to identify security weaknesses in their programs through bug bounties.

So, to de-mystify the air around bug bounty programs and white-hat hacking, this post will show you:

• What bug bounties are
• How you can start earning money through them
• What to consider when setting up your own bug bounty program
• 20 examples of top bug bounty programs you can take inspiration from or take part in yourself

Let’s get started.

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The following is a guest post by Jay Lieu who runs Great Big Minds. In his blog, he shares life-changing inspirational content with the world. He lives to empower, inspire and motivate others to live life great and go after their passion. You can connect and learn more about him here.

We live in a hyper-connected digital world that glorifies multitasking – it’s the only way to get everything done when there are so many things to tick off our seemingly endless to-do-list. Keeping ourselves busy means we are being productive, right?

In many cases, the answer is a big, fat no.

I hate to be the one to break it to you, but keeping a to-do-list and focusing your sole effort in knocking as many items off that list can actually hold yourself back from achieving your bigger, more meaningful goals.

How so?

Let’s dig a little bit deeper, and provide you with some to-do list tips that will get you on the right track.

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It’s no secret that attracting, satisfying, and retaining customers is becoming increasingly challenging.

The sheer amount of choice and demand for fast, flawless service demands businesses to formulate and execute effective ways to deliver excellent customer experiences.

Without acknowledging the importance of the customer experience at every touchpoint, companies miss out on great opportunities to develop a strong brand identity; opportunities that cannot afford to be missed in a business environment where first impressions are pivotal.

A slew of recent research studies provides us with the data to support this perceived demand to enhance customer experiences.

McKinsey research found that 70 percent of buying experiences are based on how the customer feels they are being treated—and a large part of that has to do with showing the customer you (as the brand) care about them, and value their business.

It’s also been found that 58% of consumers are willing to spend more on companies that provide excellent customer service throughout the buying process.

To cap it off, the Digital Marketing Trends Report by Econsultancy and Adobe asked companies to indicate the single most exciting opportunity for their organization in the upcoming year – and, yes indeed, customer experience came out on top.

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In today’s business world, owners are constantly grappling with concerns and surmounting obstacles, the least of which is actually staying afloat financially in what can be an unforgiving economy.

However, the struggle to turn a profit pales in comparison to some of the harsher consequences of failing to comply with certain regulatory requirements.

Take HRIS broker Zenefits for example. Failure to comply with several licencing regulations issued by the California Department of Insurance landed them a $7million fine.

That’s just the tip of the iceberg; more severe penalties extend to include government bodies compelling you to dissolve your company, and ultimately the endangerment of the lives and well-being of individuals your organization is servicing.

“On a global scale, we are all being asked to do more with less—and for less. At some point soon, the current internal systems will not be able to hold back the deluge, and companies will be faced with a stark decision—consistently improve or perish” – Erik Myhrberg and Joseph Raciti, Practical Field Guide for ISO 13485

Often, these kinds of requirements take the form of the ISO 13485 standard for medical device manufacturers.

In this article, I’ll break down the ISO 13485 standard, from a basic introduction to suggestions and resources for implementing it in your business or organization.

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The following is a guest post by Saibu Baba, a blogger, content writer, and digital marketer who writes about social media management and content creation, alongside fintech and blockchain.

Where do you see yourself in 5 to 10 years?

Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder.

While you may be busy pursuing your goal to become the next Google or Facebook, somebody is building the next McDonalds or shaping the best brand for customers to shop online.

Different goals, different brands, with one objective: make it to the top of the industry.

Your ambitions to succeed are not wrong. You just have to recognize that, in reality, your fate depends on somebody else: the loyal customer.

It has become all too clear that today’s customers are different from the customers three decades ago. They are sophisticated, have a lot of options with the touch of a button, and make their decisions based on many variables. They are digital consumers.

So how can you build a loyal customer base for your startup considering that things have changed so much and technology has given a lot of power to customers these days?

This post takes you into the psychology of the digital consumer and explains a number of methods you can use to capture them as loyal customers for your brand.

In this short guide, you will learn about:

• Digital customers and the psychology behind their decisions
• Proven strategies on how to get these digital customers to stay loyal to your brand

Let’s get started.

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This is a guest post by Caitlin Reimers Brumme, Managing Director of MassChallenge Boston. Prior to MassChallenge, Caitlin led the Impact Collaboratory at the Harvard Business School, a multi-faceted effort to develop world class academic leadership on the topic of “Investing in the 21st Century” including sustainable, ESG and impact investing. Caitlin holds an MBA with high distinction from Harvard Business School, where she was a Baker Scholar, and a B.A. with honors from The Woodrow Wilson School of Public and International Affairs at Princeton University.

Accelerating a startup is like pouring rocket fuel into the tank of some crazy, untested contraption. If the engine is strong and built for speed, there’s potential for an explosive reaction.

It’s the job of accelerators to make sure the company they’re funding and mentoring will create the right kind of explosion. Because funding can hurt a company, and mentoring can go to waste if the foundations of a startup aren’t solid.

That’s why some select accelerator success stories like Stripe, Mopub, and SendGrid have graduated and gone on to raise record amounts, go public in record time, or be acquired for vast sums of money.

It’s also the reason why some never make it.

Accelerators are hyper-competitive because they’re looking for startups that have a lot of the scaling infrastructure or potential already in place. With the funding, mentoring, and connections they provide, a startup with a great idea and MVP can break through from obscurity and see headline-grabbing success in a matter of months.

But exactly how likely is it that your startup will get accepted into an accelerator? What are the processes that underpin accelerator programs, and the resources these organizations offer startups that makes it possible to scale so rapidly?

In this article, we take a look at startup acceleration by the numbers, starting with a brief note on what an accelerator actually is.

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You click the ‘Contact Us’ page. Nothing happens. First, confusion, then familiar frustration. It was a mailto link. Your computer slows to a grinding halt as a huge, archaic desktop mail app rises from the depths of your hard drive. Checking that the date on your computer isn’t 15 years out, you wonder why mail integration isn’t standard… and what year is it exactly?

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