This is a guest post from Adam Enfroy. He writes about how to blog like a startup to 450,000 monthly readers at www.adamenfroy.com, & teaches his audience of New School Bloggers the tactics he used to scale his blog to $80k/month MRR.
As a product marketer, increasing your landing page conversion rates through optimization has a significant impact on your bottom line.
You spend most of your time running A/B tests and tracking your conversion rates because you’re trying to optimize conversions and prove the ROI of your PPC campaigns.
Nonetheless, you still can’t seem to grasp why your visitors behave the way they do.
So, what’s your solution?
Using qualitative research to understand the reasons behind your visitors’ behavior so that you optimize your landing page and skyrocket your conversion rates.
In this article, I’ll explain the ROI of qualitative research, different methods to conduct it, and how to analyze your research data within your database. I’ll also demonstrate how Process Street’s superpowered checklists can help you perform optimized qualitative user research.
To jump to a specific section of the post click the appropriate link below. Alternatively, just keep scrolling.
- The value of qualitative user research for landing page optimization
- How to analyze your qualitative user research
- Landing page optimization in action using qualitative user research
- Use qualitative user research and boost your conversion
Ready? Let’s get started.