These fully-documented marketing processes are built for work you can outsource to a virtual assistant, contractor, agency teammate, or internal marketing operator. We have had plenty of requests for pre-made processes that make the handoff clear: the tools, inputs, decisions, and finish line are already documented.

Use the exact processes below to find email addresses, research keywords, stay on top of mentions, build influencer databases, run broken link outreach, and review guest posts. Treat each one as a repeatable marketing workflow template: assign the owner, run the workflow, track status, and improve the process as your team learns.

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This is a guest post by Jake Rheude. Jake is the Director of Marketing for Red Stag Fulfillment, an ecommerce fulfillment warehouse that was born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.

Selling on online marketplaces gives ecommerce businesses reach, but it also makes operations less forgiving. A seller can win the listing, then lose the customer through a stockout, a late package, a weak returns process, a hacked account, or a product page buyers cannot find.

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The following is a guest post from Henry Howlett, Junior SEO Executive at Absolute Digital Media.

Who wants to receive a parcel three days after it was due to arrive? Definitely not your customers. People still pay for the type of parcel delivery they need, whether that is Standard Delivery, Next Day Delivery, or Same Day Delivery, and they expect the promise to match the result.

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We send out feedback requests to new blog subscribers so we know what kind of content to write that will be the most useful. Sometimes, the answers surprise us.

In particular, I often get responses that give me insight into how our customers plan and create their processes: one reader plans out their processes in a spreadsheet because columns make it easy to build the steps out. Another said they analyze a Trello board of tasks and lists to make sense of how a successful project was executed, then write a process to recreate those steps.

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Mergers and acquisitions are complicated. A simple mistake at any point can delay the deal, derail the process, and cost your company millions.

No matter how experienced a team is with M&A procedures, human error happens. Routine steps get skipped when people are working from memory, especially when the deal team is moving fast, switching context, and trying to keep the normal business running at the same time.

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One big thing startups do differently from big companies is experimentation. Startups are less like finely tuned money machines and more like laboratories. They have less to lose from a wrong test and everything to gain from one that works.

At Process Street, we have had our share of surprisingly strong marketing experiments, plus a few that went nowhere. The useful part is not copying the exact winner. It is seeing how the test was framed, what changed, and how the result was tracked.

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At 5 AM on August 29, 2005, the largest drainage canal in New Orleans, the 17th Street Canal, was breached by torrents of water an hour before Hurricane Katrina struck the city. Levees and floodwalls failed in 50 different locations, flooding 80% of New Orleans. No doubt the system failed. But which system?

Experts later pointed to budget cuts, outdated engineering, and weak process infrastructure. The same pattern showed up during the coronavirus pandemic: the most damaging failures were not single mistakes. They were overlapping breakdowns in governance, communication, data, tools, and accountability. This post looks at five COVID-19 system failures, why they happened, and how stronger processes can reduce the same risk in your own organization.

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Nikos Andriotis has two decades of professional experience in education, IT, and eLearning. He holds a degree in Informatics, and his writing has been featured in dozens of tech industry publications. He shares tips and insights about online training and other business-related topics for TalentLMS.

Do you think you’re doing a good job with your employee training?

Strong training still comes down to the same practical question: can employees apply what they learned when real work starts? Current TalentLMS research shows most employees and HR managers are satisfied with their training programs, but heavy workloads still get in the way of learning. That gap is where process matters.

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Guest contribution by Maja Kowalska, head of content marketing at Benhauer, where she managed SALESmanago and APPmanago content.

Marketing problems killing campaign performance rarely start in the ad account. They start in the process around marketing campaigns: who owns the customer context, which KPI decides success, and how the handoff gets from marketing to sales.

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You would not implement an unproven strategy based on gut feeling alone, and B2B sales management should be no different. Good strategies are based on research, and sales management statistics become useful when they help you hit your targets, inspect the changing state of B2B sales, and decide which sales processes need stronger ownership.

Facts and figures are not much use unless you act on them, so this post pairs the biggest sales management problems with practical processes you can use in your own organization. Bookmark this list the next time you are improving your B2B sales management strategy, sales operations, onboarding, automation, or ongoing training.

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