The best techniques and technology in the world won’t help you if you don’t know how to use them. Annoyingly, with it being so new, it’s hard to tell what machine learning marketing use cases there are to base your efforts on.

In other fields, the breakthrough tech is being used in medical diagnoses, spam filtering, fraud detection, translation and more. All you need is some inspiration to get started with your own uses.

That’s why this post exists.

I’ll cover, in detail, the key ways machine learning is affecting marketing, and how it can be used to handle some of your business process automation, provide actionable data insights and predictions, and even win $1 million on Jeopardy.

Before that though, if you don’t know what machine learning is (or want a refresher), check out our other posts on the topic below:

• An Introduction to Machine Learning in Business: Analyzing Your Success
• 6 Useful Applications of AI & Machine Learning in Your Business Processes

Let’s get started.

Continue Reading

The following is a guest post submission from Federico Pascual, co-founder and COO of MonkeyLearn.

Customer feedback doesn’t just come in through your site’s contact form – it’s everywhere.

You only have to search the Twitter handle of any product with more than a few hundred users to see that customers love to offer their opinion – positive and negative. It’s useful to be monitoring this and learning from it, but casually collecting feedback on an ad-hoc basis isn’t enough.

Startups thrive on feedback as their ‘North star’, and are constantly evolving based on what their customers request, break, and complain about. Enterprises also can’t overlook the fact that customers are what make any company tick, and must struggle harder than startups to stay relevant and innovate.

So, if you’re just collecting feedback ‘as and when’ it comes in, you’re missing out on data that’s just as important as page views or engagement. It’s like deciding not to bother setting up Google Analytics on your homepage, or not properly configuring your CRM; in the end, you’re deciding to not benefit from data that will have a transformative effect on your product strategy.

With a dataset of feedback – whether that’s from customer reviews, support tickets, or social media – you can dig into the words your customers are using to describe certain parts of your product and get insights into what they like, and what they don’t like. In this post, I’m going to show you how.

Continue Reading

At Process Street, we’re always asked about the best ways to construct, track, and analyze processes.

There are loads of techniques in the school of business process management to help you with these three concerns but in this article, we’re going to give you an introduction to process mining; a data driven way to create, understand, and optimize your processes.

We’ll cover:

• What is process mining?
• 9 process mining tools to automate your analysis
• How to act on your mined results to optimize your processes

We cover solutions for enterprises all the way down to basic approaches for startups. Jump in!

Continue Reading

Staying safe and secure online has always been important but now more and more people are waking up to the fact that we need to take extra steps to protect our various accounts.

Banking online. Shopping online. Communicating online. Running a business online.

These have all rapidly become standard in today’s world. Given how embedded the internet is in our lives we need to take the necessary steps to stop people taking advantage of our online presence.

I recently put out a post explaining how to enable two factor authentication (2FA) across your accounts, including this handy checklist for enabling 2FA with Google and Slack.

Today, we’re going to look at password managers. 1Password vs LastPass vs all the rest!

In this Process Street article, we’ll look at:

• Why you should use a password manager
• The Challenge: Can third party password managers be better than your inbuilt systems?
• What do the 6 leading password managers offer and which one is right for you?

Continue Reading

It feels like certain areas of tech are booming at the moment.

Everyone and their nan seem to be incorporating the blockchain into their startup pitches, voice interface devices are sweeping the globe, and chatbots are popping up left right and center.

It feels like part of the rise of chatbots is predicated on the long term potential behind the idea of a smart assistant who can effectively communicate by chat. But the reality of a proper AI assistant is still some distance away.

Nonetheless, chatbots have real world uses already. For some use cases, chatbots are proving to be an effective and affordable alternative to previous practices.

In this Process Street article, we’ll look at:

• What are chatbots good for?
• How KLM boosted customer interaction 40% with chatbots
• What we do at Process Street with Intercom’s chatbot features
• How to set up a simple chatbot with Chatfuel
• 7 chatbot tools to check out today

Continue Reading

Screencasts are true powerhouses in team communication; they allow us here at Process Street to convey everything in a concise manner with both visual and audial cues, whilst giving the viewer a resource that they can run through as many times as they want.

Unfortunately, many teams put off using screencasts because you have to:

• Spend time recording it
• Wait for the file to export
• Wait for the video to convert
• Wait for the video to upload
• Remember you recorded a video that has now finished uploading
• Manually send it to the right team member

Whilst conversations are more likely to be forgotten or lost, their ease makes them the go-to method for communication (or, at best, a Skype call). This is a huge mistake.

Using just a couple of free screencasting apps you can record your video, spend three seconds saving it and then have it automatically sent to to the right person. Rather than waiting for your time zones to match up or the other person to reply, you can record, save, then get on with the rest of your day.
Continue Reading

Predictive analytics: a term you may be familiar with if you have even the smallest window into the recent developments in enterprise technology. There is very real hype buzzing around terms that tech startups love to plaster all over their marketing campaigns, such as “artificial intelligence”, “deep learning”, and “blockchain” – but what does it all mean?

Continue Reading

Generating and sending invoices can be a time-consuming process. A properly designed invoice helps a business get paid and provides legal protection for both parties.

Think about it, all the hours and energy you put into completing a project will have an invoice at the end of it. Invoices are the tool that provides freelancers with the ability to receive income. That’s why we over at Process Street sat down and thought up a way to make getting paid even easier; a template which serves as a custom invoice generator.

Never again worry about charging your clients the wrong amount, or even sending them an invoice with an outdated logo or set of information. All you need to do is plug your information into this template and away you go!

Continue Reading

Being secure online is of greater and greater importance. As businesses operate almost entirely online and sensitive information finds itself living full time in the cloud, we have to make sure we have appropriate measures in place to keep information safe.

One tried and tested way of promoting security is the use of failsafes in login systems. This is what’s referred to as Two Factor Authentication (2FA) or Multi Factor Authentication (MFA).

This means that someone could get hold of your email and password, yet your data is still kept safe.

Whether you’re already familiar with the terminology or not, you’re certainly familiar with the concept.

In this Process Street article, we’ll look at:

• Why is two factor authentication important?
• What two factor authentication is
• The 2 classic examples of 2FA: banks and Apple
• How you can implement two factor authentication in your team
• Free Process Street template: How to enable two factor authentication with Authy, Google, and Slack

Continue Reading

In our increasingly mobile-first world, we’ve come to rely on getting business done on the phone much more than ever before.

The difficulties of efficiently managing email on a smartphone has likely been a major factor for the rise in team communication software like Slack.

However, it doesn’t need to be this way. And we can’t let it be this way.

That’s why this Process Street article is dedicated to exploring the different email apps for iPhone in order to find which ones have which strengths, and to crown an overall winner.

The apps will be judged primarily on how well they achieve their intended aims, with depth of features and ease of use affecting their scores from that base. I’m going to try not to consider price while calculating a score, but I will mention pricing where relevant.

You can check out the quick overview of scores below and the full breakdowns app by app through the rest of the article.

Continue Reading