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How to Build a Customer Feedback Analysis Process (with AI!)

The following is a guest post submission from Federico Pascual, co-founder and COO of MonkeyLearn.

Customer feedback doesn’t just come in through your site’s contact form – it’s everywhere.

You only have to search the Twitter handle of any product with more than a few hundred users to see that customers love to offer their opinion – positive and negative. It’s useful to be monitoring this and learning from it, but casually collecting feedback on an ad-hoc basis isn’t enough.

Startups thrive on feedback as their ‘North star’, and are constantly evolving based on what their customers request, break, and complain about. Enterprises also can’t overlook the fact that customers are what make any company tick, and must struggle harder than startups to stay relevant and innovate.

So, if you’re just collecting feedback ‘as and when’ it comes in, you’re missing out on data that’s just as important as page views or engagement. It’s like deciding not to bother setting up Google Analytics on your homepage, or not properly configuring your CRM; in the end, you’re deciding to not benefit from data that will have a transformative effect on your product strategy.

With a dataset of feedback – whether that’s from customer reviews, support tickets, or social media – you can dig into the words your customers are using to describe certain parts of your product and get insights into what they like, and what they don’t like. In this post, I’m going to show you how.

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What is Process Mining? 9 Tools to Optimize Your Process Management

process mining what is process miningAt Process Street, we’re always asked about the best ways to construct, track, and analyze processes.

There are loads of techniques in the school of business process management to help you with these three concerns but in this article, we’re going to give you an introduction to process mining; a data driven way to create, understand, and optimize your processes.

We’ll cover:

  • What is process mining?
  • 9 process mining tools to automate your analysis
  • How to act on your mined results to optimize your processes

We cover solutions for enterprises all the way down to basic approaches for startups. Jump in!

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How to Make a To-Do List to Power up Your Productivity

Make a To-do List

In the last chapter, I showed you how to get tasks out of your head and into your notebook.

In this post I’m going to answer some questions you might be having about what to do next, and show you how to make a to-do list even when you’re short on time.

  • Where do I put my tasks?
  • How do I break them down?
  • How do I word them?
  • What resources do I need to keep alongside them?

Read on to find out the answers.

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3 Ways to Optimize Your Marketing Workflow (From Personal Experience)

The following is a guest post from Reuben Yonatan. Reuben is the founder of GetVoIP an industry-leading business comparison guide that helps companies understand and choose a VoIP system for their specific needs. Follow him on Twitter, @ReubenYonatan.

marketing workflow

We at GetVoIP have gone through a lot to get to the point we’re at today. For those of you who don’t know us, we highlight the top VoIP providers and offer shoppers an alternate way of learning more about each vendor.

However, it’s not that easy to be taken seriously in this hyper-competitive space.

There are plenty of websites people can visit to get advice on business software; they can even just go to a provider page to get reviews. But, many of those websites are too promotional to trust. We pride ourselves on being transparent with our customers and helping providers reach out to as many people as possible. This leaves many of our competitors wondering how we even make money, but that alone says enough about why we’re coming out ahead.

In order to be taken seriously by the providers we cover, we have to show them how committed we are to their products by constantly brainstorming and optimizing every level of our business model.

If we don’t have a solid process, our leads will go to someone else that does.

Here, we’re going to break down three internal changes we have made to our marketing workflow which helped us help providers spread their products and services to even bigger audiences.

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Task Planning: Getting Tasks Out of Your Head & Into Your Notebook

task planning

Are you ever at a loss when it comes to planning your tasks? A good chunk of the time, I feel exactly like that.

That’s ok. Task management exists because planning and executing projects is hard.

Last night, I sat down with my wife and we wrote down everything we’ll need to do when we move house. It was two A4 sheets of paper before we even started breaking it down into subtasks. Two A4 sheets of paper.

The amount of items a human can hold in working memory is around 7, so when it comes to projects, of course you’re lost if you’re not planning them properly.

Don’t worry. There’s a simple way to do it, and once you’ve got that down, you’ve learnt it forever. And the start of it, just like I sat down to do last night, is writing everything down.

Here’s how to brain dump your tasks and make sense of them.

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The 45 Best Sales Books to Learn How to Dominate Your Industry

best sales booksSales is one of the core aspects of how a business functions.

Without sales, your brilliant product will just sit there, neglected and unused.

But no one is born as a brilliant salesperson, just as no one is born with an innate knowledge of how to run an effective outbound strategy.

We learn these things on the way. A lot of the time, we learn from the sales jobs we’ve had. But we shouldn’t limit ourselves to that. Why not learn from the best salespeople, the highest performing companies, and the extreme examples?

In this Process Street article, we’re bringing expertise galore to your bookshelf or Kindle. We’ll go through our 7 key recommended reads, and follow that with 38 more sales books to satisfy your niche, industry, or needs.

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The Ultimate Password Manager: 1Password vs LastPass vs KeePass vs RoboForm

1password vs lastpass the ultimate password managerStaying safe and secure online has always been important but now more and more people are waking up to the fact that we need to take extra steps to protect our various accounts.

Banking online. Shopping online. Communicating online. Running a business online.

These have all rapidly become standard in today’s world. Given how embedded the internet is in our lives we need to take the necessary steps to stop people taking advantage of our online presence.

I recently put out a post explaining how to enable two factor authentication (2FA) across your accounts, including this handy checklist for enabling 2FA with Google and Slack.

Today, we’re going to look at password managers. 1Password vs LastPass vs all the rest!

In this Process Street article, we’ll look at:

  • Why you should use a password manager
  • The Challenge: Can third party password managers be better than your inbuilt systems?
  • What do the 6 leading password managers offer and which one is right for you?

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Evernote vs OneNote: The Best App for Note-Taking, Researching and Organizing?

Evernote vs OneNote

After I accidentally threw my Macbook out of a moving car and couldn’t afford another one, I’d suffered with a Windows machine for 2 years before getting a Mac again.

I made a solemn oath never to use Windows software again, but last week, I did something that really shocked me.

I enjoyed using a Microsoft product. I enjoyed using it even when there was a viable non-Microsoft alternative.

Then why, I ask myself, am I submitting myself to a Microsoft product when I don’t have to ever see Microsoft again?

Two reasons:

  1. I have made a terrible mess of my Evernote.
  2. OneNote is actually quite good.

In this post, I’m going to share my experiences with Evernote and OneNote, compare them, and give you an idea of how I get value out of them as a writer and note-hoarder spending all my waking hours on a laptop.

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Warren Buffet’s Investment Checklist – The Secret to His Success?

Warren buffets investment checklist the secret to his succes

Click here to get the interactive checklist

Warren Buffet is known as a god among investors and entrepreneurs. He is currently the 3rd richest person in the world and the Chairman and CEO of Berkshire Hathaway, a holding company that owns hundreds of brands including GEICO, Dairy Queen, Heinz and has major investments in American Express, Coca-Cola, and IBM.

Warren Buffet is known for making stellar investment decisions. Putting his money on business fundamentals and long-term success rather than worrying about new fads and market movements.

So, what is the secret to Warren Buffet’s success?

In Robert Hagstrom’s book The Warren Buffett Way, John Wiley & Sons Inc., New York, 1994 he reveals a checklist that Warren Buffet uses when making investment decisions.

Obviously, this is a high-level check before due diligence but it’s the first step Warren Buffet takes when making an investment decision. Read it, use it.

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Inbox vs Gmail: Why I Made the Permanent Switchover

Inbox vs Gmail

While writing a recent article for TechCrunch about empty states in app design, I came across Inbox by Gmail — the app which rewards you with a sunny sky when you hit inbox zero.

Inbox vs Gmail: The Full Comparison

I’m probably a little late to the party, and as much as I love Gmail I feel that Inbox is a smarter and more intuitive way to process a bulging inbox.

Vinay covered why task snoozing is so powerful over on his Abstract Living blog, which made me want to try an app with the same mechanics.

If you’re anything like me and have these traits, you’re probably going to get a lot out of Inbox:

  1. Around 5% of your emails warrant a reply
  2. Less than 10% of your emails get opened
  3. You forget to create tasks in your to-do list from emails
  4. You spend too long hitting inbox zero (the very definition of ‘busy work’)
  5. You find it hard to separate useful emails from trash with your current app
  6. You need reminding often before you start working on a task
  7. You want to see a blue, sunny sky pop up when you clear your inbox.
  8. You like good things

Inbox vs Gmail Inbox Zero

Delightful, right?! It looks even better on the iPhone because it animates slightly. After 20 minutes of looking for a way to record my iPhone’s screen and buying some junk app which doesn’t actually do it, I’ll leave that to your imagination.

If you want more content on Google products, see the posts Google Drive Tips and Dropbox vs Google Drive.

But first, getting back on track: here’s Inbox vs Gmail (The Showdown).

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