Here at Process Street, we’re always advocating for companies to use data to help in making important decisions.

But data on its own is not massively useful.

I could run an experiment right now and gather loads of data. But if that experiment was run poorly then my data will be poor. Which means any readings of that data will be poor too, leading to poor decisions.

Alternatively, I could run a really well structured piece of research and gather some great data, but if I don’t know how to properly analyze that data then my conclusions won’t be very good.

Simply having large data sets is not enough.

We need to structure our research well and then be able to interpret the results with a degree of rigour. Fortunately, having a good working knowledge of P-Values can help us iron out some alarmingly common mistakes. It can teach us:

1. How to set up an experiment for meaningful data
2. The importance of measuring your existing hypothesis against an alternative
3. When results really are statistically significant, instead of just looking good

This knowledge will help us make better decisions and lead to greater success.

In this Process Street article, we’ll look at 4 key areas:

• What are P-Values?
• How do you calculate P-Values?
• Examples of P-Values in practice – A/B testing
• Why you need to set up a research process

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The following is a guest post by professional copywriter and freelance writer Michael Schultheiss, owner of Inkwell Freelance.

Imagine if your support staff had no set guidelines for handling a ticket.

It would be like you pulled in a group of random people from the street, sat them down at the helpdesk, and expected to see a job well done.

Instead of a job well done, it’d probably look more like this:

That’s essentially what you’re allowing when you fail to standardize processes. Your company’s operations consist of tasks that must be completed on a daily, weekly, monthly, or yearly basis to ensure that it runs smoothly. But if these processes aren’t standardized, you’re inviting chaos.

These could be core processes like dealing with a customer support request, or tasks that recur less often like SSL certificate renewal.

Every task — regardless of how often you do it — requires rules that define the scope, quality, and methods to be followed. If you don’t standardize these rules, you can’t have visibility over whether you’re ensuring quality and reducing human error.

In short, running your business will be an operational nightmare.

To help you avoid that, in this article we’ll look at process standardization as follows:

• What is process standardization?
• The benefits of standardization
• Common concerns about standardization
• How Process Street can help you standardize

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[ Download our Free Ebook ] – Click here to download our free 111 page ebook on “How to automate the tasks you hate at work using Zapier“.

Business vs Casual, Zapier vs IFTTT

Whether it’s Coke vs Pepsi, Ariel vs Persil or Hawaiian pizza vs everything good in the world, rivalries are everywhere. They make for fantastic spectator sports and can help improve our lives by showing the flaws in each side.

In our efforts to help you guys automate as much of the laborious shovel work in your lives as possible, we came across two main competitors; the great battle that is Zapier vs IFTTT.

Okay, so maybe “battle” is over-dramatizing things a little; it’s not as if they’re running massive smear campaigns. Still, the competition is real, as both Zapier and IFTTT have earned their spots on the map for being darned good pieces of kit. This got us thinking; which is better?

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The app market is booming and revenue is soaring.

According to TechCrunch, citing a report from AppAnnie:

Global app downloads topped 175 billion and consumer spending exceeded $86 billion in 2017, thanks to growth in emerging markets including China, India, Brazil and Russia…

One of the benefits of targeting this huge and growing market is that the Appstore and PlayStore are largely closed ecosystems. You can promote your apps directly to potential users in the one marketplace they are using to access apps.

The AppAnnie report also notes that app usage is up, with the average user spending 3 hours a day within apps on their phone. This means your app, once downloaded, is competing with the other apps on a user’s phone rather than countless other websites across the web.

So how do we get these downloads?

According to another report co-authored by AppAnnie and Adjust, titled The Complete Guide to Mobile App Marketing: App Store Optimisation, two thirds of all app downloads are organic. This means the app has been found in the store as a result of a user’s search, rather than being directed there by adverts on Facebook, Google, or elsewhere.

To harness these downloads and drive consistent traffic to your app, you need to have a strategy for app store optimization: ASO.

In this Process Street article, we’ll look at:

• What is ASO?
• How to build a process for keyword optimization
• What are the best platforms to help you drive downloads?

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Uber currently has drivers operating in 633 cities worldwide. From nowhere they have stormed the market and disrupted taxi services globally.

Uber is one of the biggest successes of the sharing economy.

But what is it about Uber that allows for it to dominate the market?

There is of course the convenience of ordering through the app and all the benefits of the product but, as reported in The Richest, one big plus point is the drivers themselves. Consumers prefer them to taxi drivers.

Partly this is down to having an internal rating system to incentivize drivers to provide high quality services. However, to keep standards high Uber qualifies and onboards drivers to prepare them for their task of protecting the Uber brand.

In this Process Street article we’ll look at how Uber does this. We’ll investigate:

• The importance of effective onboarding
• How Uber enters a new market
• The Uber driver application process
• How Uber onboards new drivers

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The Ford Production System paved the way for most modern lean manufacturing, and the best physical embodiment of it was the Willow Run B-24 bomber production facility in WWII.

After intervention from Ford, Willow Run was able to go from producing one bomber per day to one per hour. That’s 24x their original output.

At the heart of the facility stood the “pacing clock”. This monitored what we now call takt time.

Takt time is the pulse of your operations – the rhythm and rate by which tasks and products are completed. By monitoring and setting guidelines for this single figure, Ford (and company) was able to build a facility which could produce the same as half of the entire German aircraft industry.

That’s why today we’ll be breaking down what takt time is, how to calculate it, and how it can be used in almost any system to reliably track your progress and provide an early warning system for any problems you encounter.

Let’s get started!

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It’s an accepted reality of business that customers come and go.

This is why we’re always on the lookout for new customers – we know we can’t just rely on the existing ones to keep things ticking over.

Yet, we don’t have to accept this fact lying down. And many don’t!

This article is about fighting back against those customers abandoning ship; about stemming the tide of the churn.

In this Process Street article, we’ll look at:

• What is churn management?
• What are the different types of churn?
• How the telecom industry pioneered churn management
• The 4 best practices across telecom’s big players
• The 3 critical steps to implementing best practices
• The Harvard trick to boosting profits by 115%

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In a study of 400 businesses in the UK and US, global analyst firm IDC established that 23% of employees don’t understand a core part of their job. Combined with the potential damage that human error can cause, it’s easy to see why it’s important to make sure that your processes are being followed to the letter.

Still, nobody enjoys hearing the term “ensure compliance” when it comes to their team. It’s cold, impersonal, and conjures up images of school students being sent to detention or prisoners under strict watch, and if your team feels the same then their morale will quickly plummet.

Here at Process Street, we’re well versed in the problems with documenting, managing, and deploying your processes. That’s why this post will take care of those compliance problems by giving you some killer tips to make sure your team sticks to their methods without alienating them with harsh policies.

Let’s dive right in!

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Automation is all the rage right now.

We at Process Street can’t stop going on about it.

Automation can save time and money while taking the monotonous tasks out of your employees’ days.

It’s a win-win.

But, in order to approach automation properly, it’s best to understand the development of automation over time and what best practices are used in order to deliver effective automations in your business.

That’s why this Process Street article will look at the core Toyota principle of Jidoka, including:

• What is Jidoka?
• What are the related concepts within the Toyota Production System?
• 3 examples of Jidoka in practice

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As an analyst, you spend your day designing your organization’s processes, measuring their performance and ironing out the fine details. You focus on the “how”. You’re very good at it, but maybe you’re more interested in the “what”? If you want to move past the nitty-gritty of processes and devise end-to-end models and strategies instead, then you’re looking make the leap to business architect.

The necessity of architects is a byproduct of digital transformation.

“There’s a growing need for talented pros who can reduce complexity, establish solid technology processes and ensure tech’s used consistently across business units and functional areas.” — Sharon Florentine, CIO

What is a business architect?

As a business architect, you will design the structure of the business as a whole by looking broadly at systems design and requirements. Your aim is to improve the business’ operations in line with goals and strategy. Architects do this by theorizing and testing the components of a system (the technology, the flow of work, the deliverables) and overseeing the implementation of the systems by someone in a business analyst role.

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