The following is a guest post from Reuben Yonatan. Reuben is the founder of GetVoIP – an industry-leading business comparison guide that helps companies understand and choose a VoIP system for their specific needs. Follow him on Twitter, @ReubenYonatan.

We at GetVoIP have gone through a lot to get to the point we’re at today. For those of you who don’t know us, we highlight the top VoIP providers and offer shoppers an alternate way of learning more about each vendor.

However, it’s not that easy to be taken seriously in this hyper-competitive space.

There are plenty of websites people can visit to get advice on business software; they can even just go to a provider page to get reviews. But, many of those websites are too promotional to trust. We pride ourselves on being transparent with our customers and helping providers reach out to as many people as possible. This leaves many of our competitors wondering how we even make money, but that alone says enough about why we’re coming out ahead.

In order to be taken seriously by the providers we cover, we have to show them how committed we are to their products by constantly brainstorming and optimizing every level of our business model.

If we don’t have a solid process, our leads will go to someone else that does.

Here, we’re going to break down three internal changes we have made to our marketing workflow which helped us help providers spread their products and services to even bigger audiences.

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Sales is one of the core aspects of how a business functions.

Without sales, your brilliant product will just sit there, neglected and unused.

But no one is born as a brilliant salesperson, just as no one is born with an innate knowledge of how to run an effective outbound strategy.

We learn these things on the way. A lot of the time, we learn from the sales jobs we’ve had. But we shouldn’t limit ourselves to that. Why not learn from the best salespeople, the highest performing companies, and the extreme examples?

In this Process Street article, we’re bringing expertise galore to your bookshelf or Kindle. We’ll go through our 7 key recommended reads, and follow that with 38 more sales books to satisfy your niche, industry, or needs.

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This article is a guest post from Dillon Forrest, a front end developer, startup guy and content creator. Follow him on Twitter for more posts.

If you’ve ever wondered how to attract and retain engineering talent, this post is for you.

Engineers are notoriously difficult to find, screen and onboard. Every candidate who receives your job offer has likely received several others too. And once they do accept, it’s only a matter of time before another company tries to poach them.

It’s time to ask yourself if your developers are really happy, or are your company’s development processes driving them away?

Let’s take a deep dive into the world of Daria the Developer, discussing five common workflow problems, and giving you tips on how to manage developers.

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Building an initial sales approach is something loads of us have attempted to do at some point or other.

Sales ends up being one of the key ways companies grow and scale. We all know this.

But there’s a big difference between doing effective outreach for your startup on a high-touch basis where you’re still understanding customer needs and figuring out approaches, and turning this knowledge into a sales machine with a full sales team that can operate in a financially efficient way.

Understanding yourself in the market and growing to be the company you want to be require different slightly strategies.

This growth from tiny solopreneur kind of structures to managing teams with effective documented practices is what this article will be all about!

In this Process Street article, we’re going to take a look into some expert insights from Close.io‘s recent webinar with their CEO Steli Efti, Process Street’s CEO Vinay Patankar, PandaDoc‘s Director of Inside Sales Mike Paladino, and Groove‘s VP of Sales Mike Sutherland.

We’re going to pull out the key questions to help scale your sales in a way that works:

• What do you want to scale?
• Is now a good time to scale?
• How do you build a process for scaling?
• How do you get a sales teams to follow the process?
• When and how do I add people to a sales team?

And finally, we’ll give you 10 free process templates for different areas of sales for you to start using in your business today.

You can watch the whole webinar here: How to build a scalable sales process (Q&A webinar)

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Throughout a customer lifecycle, it is important to take opportunities when they present themselves.

One aspect which many SaaS companies will be familiar with is the ongoing attempt to upgrade customers to the next level of billing.

The core method of achieving this is to add features and improve your product.

This provides provides greater value for the client and gives them more reasons to consider purchasing your services – resulting in an upsell which works for both parties.

I imagine most of you reading have bought something from Amazon at some point in time. Yet when Amazon offer a more premium delivery service with access to films and television shows many of you will have gone from occasionally using Amazon for purchases to being fully fledged Prime users!

Amazon offered greater value and you thought it was worth paying for. You were upsold.

But importantly, both you and Amazon came out of the deal as winners!

In this article, we’ll look at how different companies have utilized upselling to drive their business forward, and try to learn a little something from each.

Then we’ll take a more in depth look at how Process Street upsells its customers, and the importance of seeing this as a company wide effort rather than small aspect of sales.

At the end of the article, we’ll give you a free Process Street process template you can use in your business for upselling customers. This process is geared to be run by a member of the sales team to try to upsell a valuable client, and close the deal.

Checkout the snapshot below!

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The most useful Checklist Manifesto quotes

After publishing the Checklist Manifesto Review and following up with the Checklist Manifesto Summary, I thought it’d be fun to share the most memorable The Checklist Manifesto quotes by surgeon Atul Gawande. The book is packed full of useful knowledge, and not just from the author himself.

He interviews professionals from the man responsible for foolproof checklists given to pilots flying incredibly complex Boeing airplanes to a group of high-powered venture capitalists. All the people in the book have something in common – they want to reduce risk. And Gawande himself, like every human being with a will to survive, is no stranger to risk reduction. For him, however, it’s vitally important.

The Checklist Manifesto is the story of how this simple checklist was made.

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Here at Process Street, we’re always advocating for companies to use data to help in making important decisions.

But data on its own is not massively useful.

I could run an experiment right now and gather loads of data. But if that experiment was run poorly then my data will be poor. Which means any readings of that data will be poor too, leading to poor decisions.

Alternatively, I could run a really well structured piece of research and gather some great data, but if I don’t know how to properly analyze that data then my conclusions won’t be very good.

Simply having large data sets is not enough.

We need to structure our research well and then be able to interpret the results with a degree of rigour. Fortunately, having a good working knowledge of P-Values can help us iron out some alarmingly common mistakes. It can teach us:

1. How to set up an experiment for meaningful data
2. The importance of measuring your existing hypothesis against an alternative
3. When results really are statistically significant, instead of just looking good

This knowledge will help us make better decisions and lead to greater success.

In this Process Street article, we’ll look at 4 key areas:

• What are P-Values?
• How do you calculate P-Values?
• Examples of P-Values in practice – A/B testing
• Why you need to set up a research process

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The following is a guest post by professional copywriter and freelance writer Michael Schultheiss, owner of Inkwell Freelance.

Imagine if your support staff had no set guidelines for handling a ticket.

It would be like you pulled in a group of random people from the street, sat them down at the helpdesk, and expected to see a job well done.

Instead of a job well done, it’d probably look more like this:

That’s essentially what you’re allowing when you fail to standardize processes. Your company’s operations consist of tasks that must be completed on a daily, weekly, monthly, or yearly basis to ensure that it runs smoothly. But if these processes aren’t standardized, you’re inviting chaos.

These could be core processes like dealing with a customer support request, or tasks that recur less often like SSL certificate renewal.

Every task — regardless of how often you do it — requires rules that define the scope, quality, and methods to be followed. If you don’t standardize these rules, you can’t have visibility over whether you’re ensuring quality and reducing human error.

In short, running your business will be an operational nightmare.

To help you avoid that, in this article we’ll look at process standardization as follows:

• What is process standardization?
• The benefits of standardization
• Common concerns about standardization
• How Process Street can help you standardize

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[ Download our Free Ebook ] – Click here to download our free 111 page ebook on “How to automate the tasks you hate at work using Zapier“.

Business vs Casual, Zapier vs IFTTT

Whether it’s Coke vs Pepsi, Ariel vs Persil or Hawaiian pizza vs everything good in the world, rivalries are everywhere. They make for fantastic spectator sports and can help improve our lives by showing the flaws in each side.

In our efforts to help you guys automate as much of the laborious shovel work in your lives as possible, we came across two main competitors; the great battle that is Zapier vs IFTTT.

Okay, so maybe “battle” is over-dramatizing things a little; it’s not as if they’re running massive smear campaigns. Still, the competition is real, as both Zapier and IFTTT have earned their spots on the map for being darned good pieces of kit. This got us thinking; which is better?

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The app market is booming and revenue is soaring.

According to TechCrunch, citing a report from AppAnnie:

Global app downloads topped 175 billion and consumer spending exceeded $86 billion in 2017, thanks to growth in emerging markets including China, India, Brazil and Russia…

One of the benefits of targeting this huge and growing market is that the Appstore and PlayStore are largely closed ecosystems. You can promote your apps directly to potential users in the one marketplace they are using to access apps.

The AppAnnie report also notes that app usage is up, with the average user spending 3 hours a day within apps on their phone. This means your app, once downloaded, is competing with the other apps on a user’s phone rather than countless other websites across the web.

So how do we get these downloads?

According to another report co-authored by AppAnnie and Adjust, titled The Complete Guide to Mobile App Marketing: App Store Optimisation, two thirds of all app downloads are organic. This means the app has been found in the store as a result of a user’s search, rather than being directed there by adverts on Facebook, Google, or elsewhere.

To harness these downloads and drive consistent traffic to your app, you need to have a strategy for app store optimization: ASO.

In this Process Street article, we’ll look at:

• What is ASO?
• How to build a process for keyword optimization
• What are the best platforms to help you drive downloads?

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