All posts by Benjamin Brandall

How to Create the Organizational Chart You Know Your Business Needs

Is your team confused about responsibility, hierarchy, or who reports to who?

Do you have a clear idea of where there’s room to give a promotion, or which department could do with more hires?

You need to make an organizational chart for your business, no matter what size your company is because it ensures your company can scale consistently with a clear view of its structure. It’s just as important as solid processes because it’s the single source of truth for the architecture of your business.

In this article, I’m going to show you how to create organizational charts using simple free tools, or powerful paid alternatives.

You’ll learn:

  • The definition and components of an organizational chart
  • The hidden benefits of organizational charts, and why they’re not just a formality
  • Creating a cloud-based organizational chart in Google Sheets that you can automate
  • How to use templates to create a simple org chart in Word, PowerPoint, Excel, and dedicated diagram tools
  • How to use different types of charts for alternative organizational structures, like matrix and flat

Continue Reading

How to Write a Brilliant Job Description (2 Templates & 12 Examples)

Do you know how long a prospective candidate will spend reading your job ad?

Six seconds.

With more than three billion job listings online at any given moment, standing out from the crowd might mean the difference between finding the greatest team member possible or having to settle for the best of a bad bunch.

Data from 2015 suggests that 100 million startups are launched annually. And, as the number of competitors rockets up, the pool of available talent is diluted, leaving you with less choice.

The solution?

A clear and compelling job description. It’s more complex than it first seems, but in this article I’ll be sure to make it easy.

Continue Reading

The Only 14 Startup Tools You Need to Build a Unicorn

Imagine if you had to send marketing emails manually, or keep your records in a tattered binder on your desk.

Every company, even startups, needs to make a minimum investment in SaaS tools for work like email marketing, project management, and tracking sales.

But the catch is that some of these startup tools can cost huge amounts of money, and when you’re a young startup you don’t want to be forking out in excess of $2,000/user/month for just one piece of software.

The point of this post is to explain the minimum viable SaaS stack your startup should invest in, based on what we’ve found out at Process Street in our many (many, many, many) tool-testing escapades. I’ll even do the math for you, and collate the estimated annual cost at the end.

Ready to start building up your toolbox with the best SaaS out there?

Continue Reading

How to Onboard a New Virtual Assistant: 2 Real Processes We Use

For startups and small operations, virtual assistants can be vital.

The general idea is: instead of hiring a full-time specialist or wasting time on data entry, you hire a VA.

It sounds easy. You just hire a VA, right?!

But what happens after that is the hard part. Straight after hiring comes the onboarding and training. That’s the part where you get your new VA up to speed with how your company works, and how the tasks, rules, and responsibilities are going to be different from the other companies they’ve worked for.

You’ll need to explain how to use your stack of tools, and how they can work as efficiently as possible. It’s also a process for you: you need to remember to check in, make sure everything’s set up properly, and review their performance.

In this post, I’m going to go over some of the key things to keep in mind when onboarding a virtual assistant, and share two of our internal processes with you.

Continue Reading

How to Automatically Generate Tweets with Images and Hashtags for Your Buffer Queue

Want to add every post on your blog to your Buffer queue, complete with images and automatically generated hashtags?

Recently I realized I hadn’t added my old blog posts to Buffer, and needed to go back and queue them all up. While I was doing it, I decided I could grab the images and use a free API to generate the hashtags for me!

So, I thought I’d record how I did it so I can tell you, too.

In this post, you’ll learn to:

  1. Export a CSV of your posts from WordPress
  2. Tidy up the CSV to include only URLs and titles of your posts
  3. Automatically include hashtags in the tweet text using Aylien
  4. Use import.io to scrape images for your tweets
  5. Push the tweets and images to your Buffer queue using Zapier

Oh, and by the way: all the tools used here are used in their free versions. 🙂

Continue Reading

How to Build a Minimum Viable Process Pack for Your Startup

I know, you want to cut out admin work. You want to cut out time wasted on bullshit that doesn’t directly impact traction.

It’s hard to pull yourself away from product and marketing for any extended period of time to focus on how efficiently your startup runs internally, but it does have to be done.

Srinivas Kulkarni, writing for ZDNet, reports:

“While it’s very easy to say that when startups are founded, there’s a lot of freedom, liberty and access in terms of work and building the product, technology or service that they offer, it is also important to realize that most startups fail because they don’t learn from their and others’ mistakes. It’s imperative that the experience comes from a process.”

A lot of the problems processes solve can seem like they’re easily fixed on the day they crop up, and it can seem like there’s no point in writing down how you do work when you’re too busy to even get it all done…

But any good startup will scale, analyze the ways it gets work done, and will try to improve its efficiency — that’s just what organizations that succeed do.

Continue Reading

The 31 Best Business Podcasts for Entrepreneurs & Startups

Podcasts are an awesome way to passively expand your knowledge, especially while you’re walking, in the car, on the train, or doing work that doesn’t require a ton of mental energy.

At Process Street, we’ve compiled a list of podcasts that we personally listen to and would recommend to anyone interested in business, entrepreneurship, marketing, and startups.

Continue Reading

I Analyzed 12,844 Tweets to Find How Top SaaS Companies Do Twitter Support

I’ve covered our internal support process and analyzed SaaS support and success before, but when it comes to Twitter support, there’s not much data out there.

From what I’ve learned in this study, I’d say that could be because it’s not something the company wants to do.

Is it a necessary evil, brought about by frustrated customers, or is it companies meeting customers on their level?

When you think about users interacting with companies on Twitter, you probably imagine companies trying their best to calm down users so angry they need to vent their frustrations publicly.

I got the idea for this study when I saw the sheer amount of damage control Outlook have to do on Twitter because of their product, and set out to analyze other software giants and how they do Twitter support.


Since Twitter is entirely open to the public and can’t be edited, I thought it was begging for a study on how SaaS companies support their users on Twitter. That’s for a couple of reasons. One, because no one has published data or written a post like this before. And two, because I enjoy writing studies on SaaS companies, like this and this on pricing pages, and this on landing pages.

Here’s my study into the effectiveness and uses of Twitter support at SaaS companies.

Continue Reading

Why You Need To Create A Process For Everything You Do More Than Twice

Ever had to listen to yourself repeating the same instructions to coworkers?

Are you struggling to remember how to complete a task you last tackled a month ago?

Remember feeling frustrated by the time and effort wasted?

It doesn’t have to be this way.

Picture this:

Continue Reading

How to Improve Your Software Development Culture and Product Quality

software-development-culture

Aside from the raw product you’re selling, company culture is everything.

It’s made up of your work environment, ethics, mission, expectations, and goals. You can have a great product, but without a solid culture to back it up, its development can fall apart.

Buffer, for example, has a notable culture of transparency. All employee salaries are published for co-workers and the public to see. They emphasize working out loud and being receptive to one another.

On the other hand, Amazon is noted for its toxic culture that exhausts employees and holds “unreasonably high” expectations.

Which side of the spectrum are you on?

In software companies, it’s important to promote a culture of communication and transparency. What would an issue tracking system look like for a company with poor culture? Pretty desolate.

In this article, I’m going to give examples of how different software companies bolster their QA efforts with a strong culture, and why that’s so important.

Continue Reading

Take control of your workflows today

Choose which optional cookies to allow. You can change or withdraw consent here at any time.