It’s impossible to run a successful business without taking the time to track your core business metrics.

If you don’t, then good luck knowing:

• How much pure profit you’re earning
• Where costs can be cut
• Whether you’re selling enough
• How much debt you have
• Whether you’ll be bankrupt next quarter

Having said that, where do you start? There are so many metrics you could be tracking that it’s easy to get stuck tracking and recording everything rather than analyzing and acting on your data.

That’s why I’ve collected 53 core business metrics right here to get you started. Stop wasting time wondering what to track or flicking between 20 different posts going over five stats each – every metric here comes with a brief description and formula or method for easily tracking it.

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What do you do if you don’t have the time or know-how to document and improve your processes?

You hire a business process consultant of course!

While we’ve talked endlessly in the past about why processes are important and how to manage your own, hiring a business process consultant lets you reap all the benefits without having to spend an age assessing your organization and talking to every last employee involved.

So, if you want to organize your processes and bring efficiency to your business but don’t have time to do it yourself, read on!

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The following is a guest post from Sam Suthar, the CMO of Acquire.

Scaling your business is almost impossible until you know your customer’s value. Whether you’re going to scale a brick-and-mortar business or an online business, it doesn’t matter; it’s vitally important to understand what each customer is worth to your business.

Statistics by Unicom Group show that 50% of customers naturally churn every 5 years. Sadly, this number can increase if you fail to understand what the customer who signed up last night is worth.

Can you reduce your churn and increase customer retention rate?

Yes, it’s doable. Although very tricky. In the rest of this article, I will show you how to scale your business by first knowing the value of each customer.

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Are you ready to market your SaaS product to enterprises? Do you know what makes or breaks a million dollar deal?

There’s a huge segment of SaaS companies that target only SMBs, and an increasingly well-funded bunch that go after the enterprise market from the outset. Some, like Dropbox, Asana, and HubSpot, have gradually scaled their products to meet the needs of enterprise customers. By looking at their enterprise-specific landing pages, we can isolate the key factors these companies have chosen to persuade enterprises, and find out what works.

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On August 25th, we launched a library of 1000+ real sales and emails from the top 280 SaaS companies.

The library was hosted on a microsite, Inside SaaS Sales, which allows users to browse the full sales cadences, organized in the order the message or voicemail was sent.

The launch landed us almost 800 votes on Product Hunt, 10,000+ site visits, a mention in Hiten Shah‘s SaaS Weekly, and publicity from the SaaS and VC community.

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A spectre is haunting Europe – the spectre of GDPR.

It seems to be the one thing everyone in the data security industry is talking about, Equifax aside…

Articles are being written, consultancy firms are popping up, and businesses are quietly panicking.

Yet, like so many grand legislative changes, many people are unsure what GDPR is, how it could affect their business, or whether they should even be worried about it at all.

In this article, we’ll be looking to clear up some of those misconceptions while presenting actionable steps for how companies can go about adjusting to the coming changes. We’ve scoured the available resources to find the answers to our concerns about GDPR and now we’re sharing it with you.

(Still employ a consultant though. As you’ll see, there’s too much at stake not to!)

We’ll explore not just the impact on European companies but also companies outside the European market who process or control data which could come under the scrutiny of these EU measures.  SaaS companies like Process Street will find themselves needing to adapt their services for their large European clients, and if you work within the SaaS field you might have to do so too.

Before we go further, let me give you a Too Long; Didn’t Read:

The best short summary of the ethos of GDPR I’ve read comes from Wired:

For companies that have more than 250 employees, there’s a need to have documentation of why people’s information is being collected and processed, descriptions of the information that’s held, how long it’s being kept for and descriptions of technical security measures in place

The GDPR broadly sets out:

• You need to have a system in place to manage data and security.
• You need to have that system fully documented.
• You need to operate with the parameters of the GDPR, e.g.
  • Consent boxes cannot be auto-filled as “yes”.
  • Companies must respond to access requests from users within 1 month.
  • Requests for personal information must be processed free of charge.

At the end of this article, you’ll find a free Process Street checklist which uses ICO recommendations and Article 29 Working Party advice to guide you through assessing your company’s GDPR readiness!

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The Art of SaaS shows that even industry veterans are sick of unnecessary jargon and bloated descriptions.

Rather than spending thousands of words (or multiple books) trying to explain every variation of the SaaS model, it draws from the experiences of Dr. Ahmed Bouzid and Dave Rennyson in order to cover all of the basics of a quality SaaS business in less than 60 pages.

Being so short, an Art of SaaS review might seem redundant at first. Why not just read the book in about an hour and learn what the authors believe to be:

• What SaaS is
• The bargain between vendor and user
• The importance of uptime (and how to maintain it)
• The three priorities all teams should share
• The three practices which achieve those priorities
• The structure of every team, and how they should be managed

Well, in this post I’m going to cover both the core takeaways of The Art of SaaS and the context surrounding the book itself by drawing from other figures in the field.

I’ll show you why this odd little volume is worth reading and what pitfalls to avoid when taking it at face value.

Let’s get started.

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Look up the history of any modern technology, and you’re taken on a quick-fire tour of antiques, innovations, failures, successes, bubbles, booms, and busts.

Unlike the history of the Roman Empire or Greek poetry, software history is almost immeasurably short.

It’s rich and it’s exciting, but it’s also full of strange developments. Developments that never really went anywhere, but serve as warnings to organizations of the kinds of flops to avoid.

New terminology and seemingly revolutionary inventions have cropped up every single year since the 1960s, but by now most of what formed the foundations for today’s software market is obsolete.

In today’s world, the majority of businesses and consumers use software-as-a-service (SaaS). If you define SaaS an application that can be accessed through a web browser and is managed and hosted by a third-party, then Facebook, Snapchat, Google — and many things that most people would just call ‘websites’ — are SaaS products.

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Every SaaS company pours mountains of resources into building a sales team, creating efficient sales processes, and optimizing sales emails.

That’s because the most direct way to impact your revenues is by making sure your sales processes are as tight as possible.

But, how can you be sure you use the most effective methods to follow up with leads and close more deals?

Maybe we can help.

In partnership with PersistIQ, we analyzed the complete sales cadences of 281 SaaS companies, from intro to break-up. That included signing up for a whole heap of free trials, and then collecting over 1,000 emails and voicemail transcriptions.

If you want to get proven insights from some of the world’s best SaaS sales teams, build your ideal sales sequence and learn to write emails that close deals, then check out Inside SaaS Sales.

Inside SaaS Sales is a microsite we launched that collects and organizes every single piece of sales communication we received. It’s all there for you to browse through, swipe, and analyze.

With such a lot of data, it’d be silly not to study it to find out the key trends and share that knowledge with you. So, keep reading for our full analysis of the data!

Here are our key findings:

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You don’t have to be a consultant to get paid for recommending software. Instead, you can earn money or in-app credits by using a referral program.

In other words, you can earn money for referring products without paying a cent. Yes, I know that sounds like a “I earn $1,537.87 per day from home” clickbait ad, but it’s true.

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