All posts by Benjamin Brandall

How to Create Your First Product Demo Video as a Total Newbie

Product Demo Video

Like any employee who works at a young startup, last month I was given a task which threw me far out of my depth.

Even though I’m an audio tech graduate whose final project was video-based, I can’t say that my skills destroying VHS tapes and creating feedback loops translated too well.

Either way, the task was clear:

Create a 5-minute demo video for Process Street showing off most of the features, with screen recordings and slides.

It took me much longer than it should have. But, in the end, I polished it off nicely and got back to doing what I’m better at — writing articles (phew).

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Trello vs Asana: The Best Project Management App in 2023?

Trello vs Asana

Tracking your work and what you do may sound a little simple (however, we’ve proven before that it’s not necessarily the case). But just imagine having lots of people working on the same project at the same time. That’s when it actually becomes not so easy to track what’s going on.

Online collaboration tools are on the rise with businesses who want to track their employee’s workflow – especially remotely. You might have already seen our previous article comparing Asana and Trello, but instead of comparing the user experience we will look at the features and usability of each app.

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Why Team Alignment Should Be Your Startup’s Holy Grail

The following is a guest post by Darren Chait, Co-Founder at Hugo. Hugo is the meeting note platform that keeps your team connected with what your customers are thinking and saying. It enables fast-moving teams to make meeting insights shareable and actionable in their existing tools.

As a startup guy, my world is full of buzzwords. We’re disrupting a space, have pivoted, got our minimum valuable product (MVP) out to our total addressable market (TAM) and even had a ‘.ai’ domain name. Undoubtedly, one of my ‘favorites’ is ‘team alignment’.

While team alignment is not a new concept and certainly not unique to fast-growing technology businesses, I’m fascinated with my peers’ obsession with this utopian concept. It’s understandable. Why wouldn’t you want your team moving forward in unison with precise coordination and execution? Why wouldn’t you listen when experts warn that misalignment kills startups?

In this guest post, I’ll share our story and perspective on team alignment and some easy-to-implement solutions to achieve this ideal state with your team.

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How to Write Your Company Mission Statement: 200 Top Examples Analyzed

Do you recognize this mission statement?

To organize the world’s information and make it universally accessible and useful.

That’s Google‘s. What about this one?

To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.

Of course, it’s Tesla.

And finally, how about this?

It’s our responsibility to simplify cutting-edge products and continue to progressively promote and future-proof manufactured solutions, all while striving for technical leadership.

I made that one up! Awful, isn’t it? But the thing is, it almost sounds feasible.

Company mission statements can act as strong guidelines that help promote an attitude and culture that works towards your company’s goals. Or, they can mean so little that you might as well have generated them using a joke tool like this.

So, what goes into a great mission statement?

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How to Level Up Your Sales Operations Career

Born in 1970, sales operations was originally described as “all the nasty number things that you don’t want to do, but need to do to make a great sales force”.

Sales is moving from paper rolodexes into the world of AI, automation and cloud computing. With it comes more nasty number things than ever before, making operations staff a vital part of the sales team.

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How to Move from Business Analyst to Business Architect

As an analyst, you spend your day designing your organization’s processes, measuring their performance and ironing out the fine details. You focus on the “how”. You’re very good at it, but maybe you’re more interested in the “what”? If you want to move past the nitty-gritty of processes and devise end-to-end models and strategies instead, then you’re looking make the leap to business architect.

The necessity of architects is a byproduct of digital transformation.

“There’s a growing need for talented pros who can reduce complexity, establish solid technology processes and ensure tech’s used consistently across business units and functional areas.” — Sharon Florentine, CIO

What is a business architect?

As a business architect, you will design the structure of the business as a whole by looking broadly at systems design and requirements. Your aim is to improve the business’ operations in line with goals and strategy. Architects do this by theorizing and testing the components of a system (the technology, the flow of work, the deliverables) and overseeing the implementation of the systems by someone in a business analyst role.

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How to Create an Efficient Incident Response Plan (Including a 17-Step Checklist)

Benjamin Brandall March 28, 2018
IT

Only 9% of information security professional believe their organization has effective incident response processes. The biggest issue? Well, you’re reading Process Street so you probably guessed it: the lack of standardization. Almost half of the respondents to the SANS Incident Response Survey said that their lack of a formal incident response procedure was holding them back and causing security issues.

It’s not even like preparing for serious security incidents is wasted time or that you’d be going overboard with precautions; 61% of companies have experienced critical incidents in the last two years — that includes data breaches, unauthorized access, and denial of service attacks.

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The Myth Behind Loading Times: Software’s Most User-Friendly Lie

Staring at the tiny LCD progress bar of the vending machine in a lobby, I realize nothing pisses us off more than indefinite waiting times. Especially people waiting for their coffee, their cheap flight comparisons, or their computer to finish doing whatever it’s doing.

Since the creation of software, there has always been loading times. An early example comes from Bob Stahl’s way-ahead-of-its time article in February 1986’s Computerworld.

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How to Write a Cold Email: 10-Point Checklist for Sales Emails That Convert

The following is a guest post from Forster Perelsztejn. As content marketer, Forster gathers sales data at Prospect.io in order to deliver powerful and insightful advice to salespeople. Check out his Top 10 Cold Email Templates Based on 3,327,652 Emails Sent! and connect with him on LinkedIn.

An essential part of my job at Prospect.io is to help customers craft cold emails that actually get replies. Why is that? Because cold email brings business in!

Yet, you’d be surprised at how many of those emails are poorly written. Most of the ones I get are a cringefest even though they were sent by professional salespeople. For that reason, I feel it’s essential to spread the word about cold email best practices.

Use this 10-point checklist below to optimize your sales emails to make it more likely you’ll get results. After all, only around 1.7% of cold emails get a reply…

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The Psychology of Processes: How to Work with Imperfect Humans

Humans are responsible for 70% of airplane crashes, 90% of car wrecks, and 90% of workplace accidents.

But people are also a core part of business. The same factors that make humans irreplaceable — nuanced judgement, emotion, and creativity — also make humans a pain to manage.

You don’t get these problems with computers, but computers are also dumb. Mostly too dumb to carry out processes without human intervention.

Humans are the chaotic variables in your processes. Humans make spelling errors in your marketing emails, create security risks in your software, and forget pretty much anything that isn’t written down.

And it’s because of human error that businesses need processes.

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