When thinking of the world’s most popular brands, which ones come to mind? In Forbes’ annual list of the World’s Most Valuable Brands, Apple, Google, Microsoft, Amazon, and (META) Facebook are identified as some of the top-performing companies, with earnings being a key indicator of their success.

But while revenue may be a significant proof point of industry viability, how you approach your customer experience is another metric that gauges the future prosperity of a business. And one that has an equally significant say in how your business fares in the future.  

In Aircall’s report, Putting Your Customer First, we found that more than 50% of customers stopped supporting a business after a poor customer experience. This shows just how impactful a negative customer experience can be, undoing potentially years of customer loyalty in a single interaction. 

On the flip side, though, a positive customer experience can make a profound impression on people and go a long way to securing brand loyalty in an increasingly competitive marketplace.

Either way, customer experience and going all out to impress your audience is one area you cannot afford to neglect. 

To make sure your strategy is as impactful as possible, this Process Street post will cover these five tried-and-tested ways to improve your customer experience below: 

• Be responsive to customer needs
• Provide multiple communication channels
• Follow up with your customers
• Value customer insights – good & bad
• Promote customer testimonials
• Perfecting your customer-first strategy

Since 2015, Nahla Davies has been working with enterprise clients around the world developing RegTech protocols and best practices. She’s also worked with both enterprise and sovereign governments as a key contributor for notable public projects like DCOM.

If the pandemic has shown the world anything, it’s that business professionals and, specifically, marketers can still meaningfully engage customers in an increasingly digital world. It’s undoubtedly challenging for marketers to continue providing a seamless customer experience across different digital channels such as social media.

Thankfully, though, factors such as artificial intelligence (AI) and data analytics can make multi-channel customer experiences engaging across the entire customer journey — from product consideration all the way to purchase.

Businesses have proven themselves both capable and willing to remain adaptable amidst the tumultuous COVID pandemic in order to understand business problems and subsequent opportunities. The process of actually understanding these problems and opportunities, however, isn’t exactly straightforward.

Analytics, data, and artificial intelligence have the potential to enrich marketers’ understanding of their customers’ experiences in order to deliver meaningful, relevant experiences in the future. To that end, let’s quickly take a look at how data and analytics can be invaluable for marketers interested in enhancing the complete customer journey that they provide across different digital channels.

• Tailored strategies enhance customer experiences
• Analytics and data-driven personalization
• Automation increases time for customer interaction
• Chatbots are becoming more useful than ever to customers
• AI & data analytics: The trend that keeps growing

Let’s jump in!
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ERP Suites is an Oracle JD Edwards specialist that halved onboarding time for technicians from four weeks to two and saw an estimated 5X fewer customer complaints after standardizing customer procedures with Process Street. The result shows how consistent workflow documentation can improve both technician training and service quality.

“Overall, [Process Street has] made a world of difference inside the organization. It’s really helped our quality and keeps our customers happy.” – David Schenz, Director

Joanne Camarce is a digital marketing expert specializing in SEO, eCommerce, and social media. She loves meeting new people and embraces unique challenges. When she’s not wearing her marketing hat, you’ll find Joanne fine-tuning her art and music skills.

80% of consumers say that customer experience is just as important as the products or services that a company provides.

Employees and new hires must have the skills to create positive experiences that bring customers back and get them to spread the word about your brand.

This is where people intelligence comes in.

People intelligence isn’t just a buzzword or a passing fad. 71% of organizations now see it as a high priority.

But what does people intelligence mean, and how can you apply it in your company?

In this Process Street blog post, we’ll look at the following:

• What is people intelligence?
• How can you apply people intelligence
• How can improving customer service boost your bottom line?
• Tips for building your company’s people intelligence

Let’s dive in!
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Companies with a customer-centric account health scoring system enjoy a 95% increase in customer retention.

To be more customer-centric, you need an account health scorecard that takes a holistic approach to measure your health and your customers’ health. In this Process Street article, we’ll show you how to do that.

We’ve produced your ultimate workflow guide to help you create this account health scorecard. This template is free for you to use from your Process Street account (you can sign up to create your free account here). This workflow guide has been produced based on the Customer-Centric Digital Transformation report by Deloitte.

You’ll also learn the key benefits you’d expect from taking this holistic approach to measuring an account’s health, with two real-life case studies.

This article is structured as follows:

• Create an account health scorecard that measures customer and business success
• Why you need an account health scorecard
• Case studies: Applying the account health scorecard approach in real life

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According to Deloitte Insights, advances in technology are changing the business landscape and they are calling this a digital disruption. This is altering customer expectations and demands, presenting critical challenges for customer success teams globally.

To successfully ride this wave of change, Deloitte – and us here at Process Street – believe businesses should rethink how they are measuring value delivered to the customer. The aim is to ensure these measurements are customer-centric to refine CS activities and enhance the customer’s experience.

Think of it as a customer success evolution in response to digital disruption.

This CS transformation has the potential to bolster positive referrals by 83%, lower costs by 20%, and increase customer lifetime value by x1.6.

What have you got to lose?

In this article, you’ll learn how to apply a customer-centric means of measuring customer value generated for your organization. I’ve split the process down into three steps based on the Customer-Centric Digital Transformation report by Deloitte.

• From churn reduction to customer value generation (applying customer success 2.0)
• Measuring value in 3 steps: Determining customer and internal success
• Determining value generated – Step #1: Measure the outside-in value perception
• Determining value generated – Step #2: Measuring inside-out value perception
• Determining value generated – Step #3: Measuring internal success using business outcomes

With that said, let’s jump straight to it!
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A recent Deloitte study found a mere 30% of respondents stated customer success was a strategic priority by the board of directors. Only 26% reported official business communications to regularly mention customer success.

At Process Street, we find this concerning. Technological advancements and the rise of Industry 4.0 are altering the business landscape. Businesses are facing new pressures, with changing customer demands and expectations as the biggest catalyst altering how business is done. To respond, organizations need to focus on customer success (CS).

Businesses need to lead a successful customer success transformation, one that means they’re more customer-centric. In this Process Street article, I explain how organizations should do this in three simple steps.

• Why we need to think differently about customer success
• The companies leading in customer success are making a customer-centric transition
• 3 steps to manage your customer-centric transition

With that said, let’s jump straight to it!
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This guest post is written by Andriy Zapisotskyi. Andriy is founder and CEO of GrowthMate and writes from his experience helping teams communicate clearly with customers.

Customer success communications are the conversations that help customers understand a product, resolve problems, and keep moving toward the outcome they expected. Good etiquette makes those conversations clear, accountable, and easy to act on, from the first acknowledgement to the final confirmation.

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Do you have a brand that you go back to, time and time again?

If you do, what is it about this brand that’s captured your loyalty?

I do not doubt that an exceptional customer experience plays its part. That is, think about how that brand makes you feel. Good huh?

According to Bain & Company, businesses that invest time and effort to optimize their customer experience (CX) flows, experience above-market revenue growth between 4-8%. With the vast choice of products, services and brands available, exceptional customer experience comes as the ultimate seduction and differentiation for businesses to stand out above competitors.

In this Process Street article, you’ll learn how to engage your customers at every point in their journey with you. You’ll learn how to consistently create a service with a smile, a product to praise, and a beloved brand.

Learn from the best as we take a glimpse into the CX operations used by the likes of Netflix, Microsoft, and of course Process Street. You’ll then be given 5 tips on how you can optimize your CX flows, taking into account the changing business landscape, and the impacts of digitalization on customer behavior and experience.

Click on the relevant subheader to jump to your section of choice. Alternatively, scroll down to read all for an in-depth understanding of CX.

• What is CX?
• Case studies: How top tech companies deliver excellent CX
• How to optimize your customer experience flows
• Using checklists to optimize your CX flows in 5 steps
• Understanding customer experience flows in a digital world

Let’s jump to it!
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90% of customers feel that the companies they buy from could do better when it comes to how they experience onboarding.

Customer success is about helping your customers understand and leverage the value of your product; you’re basically helping them achieve their goals. In a sense it’s one step beyond traditional customer support, taking a proactive approach to understanding and addressing customer needs.

A key component of customer success is making sure your customers are effectively onboarded.

Onboarding provides a unique opportunity for the CS team to nurture and address the key needs of a new customer, and an effective onboarding program can mean the difference between a long-term customer and a rapid churn.

For customer success teams to succeed with onboarding, CS managers should drive clear best practices and use well-structured processes to make onboarding as effortless as possible for everyone involved.

In this Process Street article, we’ll dive into:

• Customer success onboarding best practices
• Designing your customer success onboarding framework
• The customer onboarding process
• Measuring success with key customer success onboarding metrics

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