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What We Learned Analyzing 281 Full Sales Cycles (1,183 Emails & Voicemails)

Benjamin Brandall August 25, 2017

Every SaaS company pours mountains of resources into building a sales team, creating efficient sales processes, and optimizing sales emails.

That’s because the most direct way to impact your revenues is by making sure your sales processes are as tight as possible.

But, how can you be sure you use the most effective methods to follow up with leads and close more deals?

Maybe we can help.

In partnership with PersistIQ, we analyzed the complete sales cadences of 281 SaaS companies, from intro to break-up. That included signing up for a whole heap of free trials, and then collecting over 1,000 emails and voicemail transcriptions.

If you want to get proven insights from some of the world’s best SaaS sales teams, build your ideal sales sequence and learn to write emails that close deals, then check out Inside SaaS Sales.

Inside SaaS Sales is a microsite we launched that collects and organizes every single piece of sales communication we received. It’s all there for you to browse through, swipe, and analyze.

With such a lot of data, it’d be silly not to study it to find out the key trends and share that knowledge with you. So, keep reading for our full analysis of the data!

Here are our key findings:

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Standardizing Processes: How to Create a Documentation Style Guide

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From putting together flat-packed furniture to avoiding nuclear war, we’ve talked at length on why processes are important.

They’re the lifeblood of any consistent business, allowing it to repeat its successes, avoid mistakes, increase efficiency, and create effective to do lists. Without them you have no hope of even knowing what you’re doing right or wrong – you’ve more chance of putting together IKEA furniture with no instructions than of improving your situation and growing your business.

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However, without standardizing processes you make, anything you document will do more harm than good.

Different layouts will make it hard to distinguish what the correct version of the process is, varying language across your teams will make working together a nightmare, while multiple naming and storage methods make it impossible to search for the process you need.

So, today I’ll show you how to standardize your processes by creating a documentation style guide which suits your needs. This guide can then be followed whenever anyone in your business needs to document a workflow.

It’s time to unify your company and cement your success.

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How to Create Business Systems Even When You Have No Time

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Processes are our deal. It’s what we do.

Unsurprisingly, it’s what our users do too. They use Process Street to manage their internal processes and keep their teams working at maximum efficiency.

In our constant attempt to understand our users’ needs, we asked the community what their biggest pain points were. We wanted to see what obstacles hampered the process management of companies and how we could help them combat that.

Our research across 83 respondents gave us a great deal of insight but one key takeaway stood out:

42% of respondents said they had no time to create processes.

Even worse, a further 54% of those (23% of the total responses) say they are currently taking no steps to remedy this situation!

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This post will attempt to tackle this problem and present actionable ways you can ramp up your process production and save yourself time.

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How to Invest in Cryptocurrency and Join the Blockchain Craze

Adam Henshall August 11, 2017

A single Bitcoin in 2010 cost less than one cent. Now, one Bitcoin is valued at about $3,500.

You probably already know about Bitcoin, and that massive jump in value is likely why.

But what about Ethereum which has nearly $30 billion worth of coins in circulation? Or emerging coins like Ripple or Litecoin? Joke currencies like Dogecoin or FedoraCoin? The deeper you dig into the blossoming world of cryptocurrencies the weirder it seems to get.

Don’t let the memes fool you, though. Cryptocurrencies are establishing themselves as the real deal. Their use values are appearing and their massive levels of inflation have already made some people a lot of money!

Given the seeming technological complexities of cryptocurrency, many young people are the forming the public body of participants who are bringing these new currencies into the mainstream. As the New York Times put it:

“Grandpa had a pension. This generation has cryptocurrency.”

In this article, the third of our Process Street Future Finance series after Micro-Investing and Equity Crowdfunding, we’ll look at 3 key areas to equip you with the knowledge to jump on the cryptocurrency bandwagon before it’s too late:

  • What is cryptocurrency and how does it work?
  • What currencies are available and how do they differ?
  • What are the steps to getting started with cryptocurrencies?

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9 ITGlue Alternatives for IT Documentation That All MSPs Should Consider

Benjamin Brandall August 9, 2017
IT

ITGlue is a collaborative, cloud-based IT documentation platform created to help MSPs standardize documentation, create knowledge bases, manage passwords and track devices.

As well as documentation, it lets you stay on top of what’s going on in your network by notifying you when key events happen, like an SSL certificate nearing expiry, or a firewall breach.

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The E Myth Review: How to Create a Business That Won’t Ruin Your Life

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If all you want to know from this E Myth review is whether or not the book is worth reading, then go and buy a copy right now.

Michael Gerber passionately runs through the core reasons why so many small businesses fail from over 40 years of experience, and how to create a business that will be successful.

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Every year, over a million people in this country start a business of some sort… Within five years, more than 80 percent of them – 800,00 – will have failed.”
Michael E. GerberThe E Myth Revisited, p. 2

The book is a fascinating insight into the experience of Gerber dealing with not only failing businesses, but the people in charge of them who are often at their wit’s end. His drive to help them and satisfaction in seeing them blossom into true business owners is infectious, leaving you enthusiastic to start your own journey after every chapter.

It’s the same enthusiasm you can hear in Gerber’s voice when we interviewed him on Business Systems Explored to explore why small businesses fail.

If you’re running a small business that isn’t getting off the ground, want to know how to create a business that works, or have ever thought about how you could make a successful business to fuel your ideal lifestyle, then keep reading.

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How We Collect and Analyze Customer Feedback to Improve Our Startup

I didn’t used to see the point of surveys…

I’m much more comfortable with scraping data, using software and relying on trends based on in-depth studies. I didn’t understand how it could be beneficial to read unstructured feedback from a few hundred people until I conducted a survey myself.

It’s not easy to know if what you’re doing is important for your ideal user or reader. You might believe that a certain marketing campaign or product feature is going to be the next big hit that brings customers, but without hearing the opinions of your audiences, you’re making another shot in the dark.

In July, I sent out the first reader survey we’ve done at Process Street. I built the processes and learned the benefits as I went along, and in this post I want to share them with you.

As a result of the survey, we received hundreds of common problems to solve in our articles, allowing us to create relevant and high-converting content. And, speaking of conversions, the follow-up conversations with respondents landed us a few new users and customers!

For a quick email template and a few hours of data entry, I’d say it’s well worth trying. In this article, I’m going to show you exactly how we surveyed our readers, and how it’s helped us improve our marketing and product. But first, an explanation of what I mean by feedback.

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The 4 Top Email Marketing Tools for Small Businesses, Compared

In 2017, it’s not about if you’re using email, it’s about how you’re using email.

70% of companies are currently using a marketing automation platform. It’s not enough for small businesses just to send emails, you have to send the best emails to be heard above the noise—or even make it out of the spam box. Luckily, there’s a ton of tools that can help optimize your email campaigns to make sure you’re delivering your message as effectively as possible.

But picking one isn’t so easy. Each email marketing tool comes with so many features and integrations, it becomes difficult to sift through and find one that suits your company’s needs best. That’s why we broke the most popular email services down into four categories:

  • Design
  • Marketing automation
  • Sign-up forms
  • Analytics

We compared Campaign Monitor, MailChimp, GetResponse, and ConvertKit to help you decide on the right one to fit into your team’s existing systems.

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What is Crowdfunding? The Complete Guide to Getting Started

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Are you a wannabe investor, or an aspiring entrepreneur?

There are now more ways than ever to get those valuable connections to make you and others money. The online crowdfunding world is a network of forward thinking companies and people who want to help them succeed.

In the second installment of our Future Finance series, focused on modern investment and millennial-friendly financing, we’re looking at the particular niche of equity crowdfunding.

In 2012, the total global crowdfunding industry estimated fundraising volume was $2.7 billion. In 2015, this had grown to $34 billion. The industry is booming and growing each year, so it’s about time we picked it apart for you.

In this article, we’re going to look at two key areas:

  1. How you can become an investor through crowdfunding opportunities including platforms available to help you along your journey.
  2. How you can raise investment for your startup through crowdfunding platforms, with expert advice from FlashFunders’s Evan Markiles.

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Micro Investing: Become an Investor With a $2 Budget

Micro_Investing-_Become_an_Investor_With_a_$2_Budget-03For a long time, the world of investing was limited to those with access to significant amounts of capital.

If you wanted to invest, you needed large sums of money. If you wanted investment, you needed someone with large sums of money.

The internet is changing this.

$30 million has been put into one micro investing app, $35 million in another, and a whopping $66 million in a further one. Investors see real promise in these micro investing opportunities, and it’s easy to see why.

These apps aim to open up investing to everyone, no matter your budget.

In the first of our Process Street Future Finance series, where we look at modern tech-driven investment options and how the millennial market is shaping the scene, we’re giving the ultimate introduction to micro investing.

We’ll tell you:

  • What it is.
  • Why it’s hyped.
  • Where it’s going.
  • How you can get started.

Hold on to your 401(k)s, we’re going in!

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