The following is a guest post from Gloria Kopp, a digital marketer and a business consultant from Manville city. She works as a content manager at Paper Fellows and is a regular contributor to such websites as Engadget, Academized, and Huffington Post.

A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals.  You may often find that you are receiving content late from your team, that it’s not up to scratch, has been rushed, or just never materializes. The tips in this article should help you to get back onto the straight and narrow.

Before you or your team get stuck into creating more content, make sure that you’ve read through the following points to keep your projects flowing productively.

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Evernote is the Swiss army knife of productivity tools. It does a hell of a lot, but doesn’t do anything amazingly well. Maybe it was designed to replace your need for multiple apps by rolling them all into one, but its feature bloat makes it a pain to use, and there are many Evernote alternatives you can use instead.

We’ve already written a lot about Evernote; everything from Evernote templates to a comparison against Microsoft OneNote. In this article, I’m going to suggest worthy alternatives to Evernote in the areas of notes, screenshots, documents and bookmarking. While technically Evernote does do all of these things, there are more options out there.

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Whether you’ve completed a project a hundred times before or you’re faced with a new challenge, having some kind of formal project request form prevents the whole operation descending into a game of broken telephone and wasted resources.

No matter how good your team’s discipline, if all they have to go on when you request a project is a vague message and their memory of the requirements, sooner or later you’re going to have a problem. Either a project will be started which won’t be worth your time or your instructions will be lost in the trickle down to those taking action.

‘Whilst on manoeuvers, a brigadier commanding a certain brigade stationed in Aldershot passed the word to the nearest colonel to him:

“Enemy advancing from the left flank. Send reinforcements.”

By the time it reached the end of the right flank the message was received:

“Enemy advancing with ham-shanks. Send three and fourpence!”’ – Garson O’Tool, relaying a real-world instance of broken telephone from 1914

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I’m writing this blog post to solve a very specific problem.

During one of our regular marketing meetings, Vinay assigned me this post and said he wants it to be written so he can link it to everyone who messages him just “hey Vinay” on Slack and waits for a response before saying anything else.

Like many managers in remote teams, Vinay’s sick of our tendencies to under-communicate. Just saying “hey Vinay” and hoping to get a synchronous chat going is a waste of time, especially if there are time zone differences, or if general busy-ness prevents a polite, fully-fledged chat.

And so, in the spirit of that real example, this article will solve the problem of communication in remote teams.

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Communicating the right things at the right times is vital in all walks of life.

Within a complex business with multiple moving parts, the value of this communication is high and the effects of poor communication are potentially catastrophic.

As Professor Allen Webster puts it:

Without communication and the team effort it permits, the successful completion of any important project can be jeopardized.

There are two elements of communication here to be addressed:

1. How effectively we are understanding key concepts and terms
2. How effectively we are utilizing and communicating those concepts and their effects to our teams

The three concepts we’re going to tackle specifically in this article are processes, policies and procedures.

What are the differences between them? How do we effectively utilize each? How do we, at Process Street, utilize these concepts within our organizational structure?

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Processes aren’t just a set of documents and rules that help your business run efficiently and reduce human error…

They’re also something that needs to be part of your company culture. Process adherence is the culture side of systemization, and that makes it one of those hard to grasp concepts without many solid rules.

The culture of processes — instead of the act of writing and optimizing them — is something we’ve been meaning to cover for a while because we know it’s a big problem for our users.

Incidentally, we got an insightful comment on our article about creating an operations manual from MamaRed Knight. She outlined an age-old problem with process adherence:

“[Process adherence] is something I’ve been dealing with since I started formally creating documentation in ’83. It really must start at the top level where they don’t answer questions, they ask if it is “in the manual” and it ripples down.

It does take time because, frankly, a very teensy tiny percentage of people want to look something up… 98% want to ask someone and be done with it.”

In this quote, she highlights two main issues:

• Employees don’t want to look up processes
• Procedures are passed on informally by hearsay

In this post, I’m going to explain why processes fail because of human nature, and then unpack each reason with an explanation of how you can improve process adherence in each area.

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Apple is well-known for being innovative and immensely successful, to the point where the company is worth $750 billion (and counting). However, without a healthy dose of workflow analysis they would’ve crumbled under their own business model back in the late 1980s.

“We could no longer afford the limitations that went with our product development processes… The lack of a formal new product development process led to confusion, wasted time, and often caused project teams to ‘re-create the wheel’” – Jackie Streeter (then VP of Engineering at Apple), Apple Rethinks Core Process: Improves Cycle Time

The simple truth is that any company (no matter the size or success) needs to regularly review its workflows and processes in order to keep them up to date and efficient. Tasks should be updated, improved, and automated where possible to save time and money, but without using the best workflow management software around to analyze and improve your business practices, your entire business model itself can prevent your success.

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Hatch Canada has been a long time member of the Process Street community and utilizes our platform to streamline their recruitment and onboarding processes. We spoke with CEO Peter Kuperman about how Process Street is utilized within the business.

The Hatch Canada story

While children grow up with iPads and computers, their classes in school too often focus on the same areas as they did 20, 30, 40 years ago.

Hatch is on the forefront of changing that approach.

Hatch is committed to opening up technology to everyone, and providing an opportunity to understand what’s inside the machines kids already interact with daily.

Not simply a coding school, Hatch is dispersed across Canada and is able to boast that it’s a 100+ person company.

The aim is to making learning fun.

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When I think of monopoly I think of a mustachioed man with a nice hat and a highland terrier.

I also think of family arguments and Christmas flashbacks; Monopole mon amour, directed by Resnais…

Yet, those aren’t the only monopoly connotations you should be worried about. The New York Times recently reported that a whopping 77% of mobile social traffic is owned by Facebook, 74% of the ebook market is Amazon, and Google owns 88% percent of the search advertising market.

They aren’t the only monopolies around and they’re only in specific sectors. A report from eMarketer showed that in 2016 Facebook and Google collectively accounted for 57% of all mobile advertising – and that figure is rising. Maybe it’s not a monopoly at all, but a duopoly?

Market position isn’t static, it’s dynamic. Monopolies form and fade, doing so in response to specific factors and environments.

In this article, we’ll look at the rise and fall of some monopolistic scenarios and try to learn a little about how this current dominance may look moving forward.

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Don’t you just hate reading internal business documents? 

They’re stuffy, dull, and aren’t optimized for human beings to read. No one opts to pop a mid-morning sleeping pill at their desk, but diving into your library of internal documents is probably about as soporific.

Here’s the strange thing:

There’s no shortage of data on the importance of visuals and how to write content that gets read, but when it comes to internal documents, it’s naively accepted that they can be incomprehensible, unappealing walls of text.

However, with emoji, processes can be clear, memorable, and visually appealing. Here’s a basic example in Process Street using Kurt Braget’s PILLARS system, combined with Emojipoint (another system of his):

What’s the point, you may ask?

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