“I won’t get distracted”, you tell yourself, “I’ve got a deadline – I’ll be fine”.
Next thing you know you’re looking at the goals-per-game statistics for second division Scottish soccer team Raith Rovers from their 1976/77 season.
I know because it happened to me. It was 1.15 goals-per-game. In the league only – not including cups.
This is why I’ve had to drill myself to be able to work effectively, and why I’m telling you how to avoid distractions today.
We’re always looking for innovative ways to drive sales.
One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers.
When Facebook first released their custom audiences advertising feature, results poured in rapidly. One e-commerce company, as reported at the time by TechCrunch, targeted their email list and recorded a 43 percent increase in sign-up conversion and a 30 percent decrease of their cost-per-lead.
The Washington Post’s advertising arm, SocialCode, also reported a 15 percent lower cost per new fan after using custom audiences.
Using custom audiences and Facebook retargeting to activate people who have previously shown interest in your product is a strategy which works.
The introduction to Process Street for consultants covered the basics of using the app, but now it’s time to take a deep dive into the advanced features.
Using these, I’ll show you how to make the most of your business processes, automate your busy work, be more productive in general, and make sure that you and your clients’ operations are both scalable and efficient.
Whether you’re working with HR templates or IT processes, today I’ll show you how to:
It’s time to get stuck into the meat of how to make the most of Process Street’s advanced features and further benefit your clients.
Recent elections have hogged the headlines due to their rhetoric and their politics.
However, one consistent theme across both the Trump victory and the Brexit success was their use of advanced marketing techniques.
These campaigns utilized the power of emotion to drive their narratives and leveraged the complexities of Big Data to direct those messages at segmented groups with devastating effect.
The recent victories were not merely political successes, but demonstrations of the immense potential of advanced marketing and advertising methods.
We’ll look at three key areas in this article:
The world of marketing is changing. Don’t get left behind.
Today is the first post in a new series – a guide to help consultants and their clients work with Process Street to boost efficiency and be more productive.
Whether you’re documenting your clients’ business processes, updating their toolkit, or generally improving company tools and practices, Process Street is the easiest way to document and manage both your personal and clients’ workflows.
Over the next seven weeks we’ll go through:
I’ll even be writing this guide to let you give it to your clients to teach them how to use Process Street. After all, efficiency is the name of the game.
So, join me today as we kick off this mega guide for consultants by explaining what Process Street is, what the core features are, and why the hell you should care about it.
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For startups and small operations, virtual assistants can be vital.
The general idea is: instead of hiring a full-time specialist or wasting time on data entry, you hire a VA.
It sounds easy. You just hire a VA, right?!
But what happens after that is the hard part. Straight after hiring comes the onboarding and training. That’s the part where you get your new VA up to speed with how your company works, and how the tasks, rules, and responsibilities are going to be different from the other companies they’ve worked for.
You’ll need to explain how to use your stack of tools, and how they can work as efficiently as possible. It’s also a process for you: you need to remember to check in, make sure everything’s set up properly, and review their performance.
In this post, I’m going to go over some of the key things to keep in mind when onboarding a virtual assistant, and share two of our internal processes with you.
Learning how to live stream may be intimidating, but it’s insanity to ignore the marketing opportunities and advantages it creates for your brand and company.
Want to engage your audience beyond your written content? 80% of brand audiences prefer watching a live video to reading a blog post.
Reaching out through social media? Live videos get more than double (+135%) the organic reach of photo posts.
In fact, producing live videos:
To help you take advantage of live streaming, I’ll break down the benefits of doing it, the platforms and equipment you can use, and the types of streams you can host. If you want to know why, what, and how to live stream to give your marketing efforts a boost, keep reading.
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Alarm goes off. “Five more minutes”. Snooze. Sleep. Repeat until you’re late.
Ignoring your alarm repeatedly creates a habit, and habits are hard to break. You start to ignore it more and more because you’ve conditioned yourself to do so. Even if you want to get up early, your subconscious is working against you.
Small snoozes quickly add up too – just 15 minutes each day sends 91 productive hours down the drain every year. That’s more than two working weeks you waste each year.
Knowing how to wake up early is only half the battle – to start your day the right way, you need to make it an automatic reaction to your alarm.
Want to add every post on your blog to your Buffer queue, complete with images and automatically generated hashtags?
Recently I realized I hadn’t added my old blog posts to Buffer, and needed to go back and queue them all up. While I was doing it, I decided I could grab the images and use a free API to generate the hashtags for me!
So, I thought I’d record how I did it so I can tell you, too.
In this post, you’ll learn to:
Oh, and by the way: all the tools used here are used in their free versions. 🙂
Your current team can’t handle any extra work. You’ve exhausted your process automation opportunities. You’ve got no choice but to bring in a fresh face.
You could hire a specialist, but they can be expensive and limited in the work you can hand off. You need to hire a virtual assistant.
