When you have a great idea for a startup or a service the first thing you desire to do is create it, talk about it, and see what people think.

In creating a minimum viable product, entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. – N. Taylor Thompson

These experiments could be anything from interviews with potential customers, trying to build a client base on the promise of a future product, or building a basic version of your idea and testing it in the market.

That last one is what we’re going to focus on. How can you create software to make a product a reality?

For some people, this means sitting down and writing code. Line after line slowly pieces together the idea and shapes details until a version which works exists.

This is how we make software. It’s how we’ve always made software.

However, you wouldn’t think you needed years of coding experience to create a blog. You could just start a Medium account or a Tumblr, or whichever platform is trendy right now.

Because you’re not the only person who wanted to build a blog, other people with greater technical skill developed tools to help you build blogs without needing to code.

This makes it easier and faster for everyone. But it’s not just blogs which you can build without coding.

In this article, we’ll look at a number of different tools you can use to build a whole range of products by pointing and clicking and dragging and dropping.

If you want to make your product a reality, rapidly building a first working iteration is a very useful option to get started!

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The Art of SaaS shows that even industry veterans are sick of unnecessary jargon and bloated descriptions.

Rather than spending thousands of words (or multiple books) trying to explain every variation of the SaaS model, it draws from the experiences of Dr. Ahmed Bouzid and Dave Rennyson in order to cover all of the basics of a quality SaaS business in less than 60 pages.

Being so short, an Art of SaaS review might seem redundant at first. Why not just read the book in about an hour and learn what the authors believe to be:

• What SaaS is
• The bargain between vendor and user
• The importance of uptime (and how to maintain it)
• The three priorities all teams should share
• The three practices which achieve those priorities
• The structure of every team, and how they should be managed

Well, in this post I’m going to cover both the core takeaways of The Art of SaaS and the context surrounding the book itself by drawing from other figures in the field.

I’ll show you why this odd little volume is worth reading and what pitfalls to avoid when taking it at face value.

Let’s get started.

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The Guardian is a 195 year old British newspaper which expects to burn through £90m in 2017 after incurring damage of £200m the year before.

The Economist once described The Guardian as:

“[T]he most stylish paper in the hyper-competitive British quality pack, the wittiest and best-designed, the strongest for features, the one most likely to reflect modern life.”

At it’s peak it sold half a million papers per day. In June 2016, at peak Brexit-vote tension, The Guardian online claimed to have over 165m unique monthly browsers.

Yet, despite this history, reputation, and traffic, there are serious warnings that the money will run dry in as little as six or seven years.

If they can’t make it work, how can anyone? What future is there for journalism and traditional media?

In this article, we’ll explore a number of business models in use today on both a large and small scale, and begin to analyze their strengths and weaknesses.

We’ll break that down into 10 key recommendations for anyone looking to hop onboard the media startup bandwagon.

Then, for a bit of fun, we’ll delve into what could lie ahead for the future of print media.

Extra, extra! Read all about it!

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Look up the history of any modern technology, and you’re taken on a quick-fire tour of antiques, innovations, failures, successes, bubbles, booms, and busts.

Unlike the history of the Roman Empire or Greek poetry, software history is almost immeasurably short.

It’s rich and it’s exciting, but it’s also full of strange developments. Developments that never really went anywhere, but serve as warnings to organizations of the kinds of flops to avoid.

New terminology and seemingly revolutionary inventions have cropped up every single year since the 1960s, but by now most of what formed the foundations for today’s software market is obsolete.

In today’s world, the majority of businesses and consumers use software-as-a-service (SaaS). If you define SaaS an application that can be accessed through a web browser and is managed and hosted by a third-party, then Facebook, Snapchat, Google — and many things that most people would just call ‘websites’ — are SaaS products.

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Every SaaS company pours mountains of resources into building a sales team, creating efficient sales processes, and optimizing sales emails.

That’s because the most direct way to impact your revenues is by making sure your sales processes are as tight as possible.

But, how can you be sure you use the most effective methods to follow up with leads and close more deals?

Maybe we can help.

In partnership with PersistIQ, we analyzed the complete sales cadences of 281 SaaS companies, from intro to break-up. That included signing up for a whole heap of free trials, and then collecting over 1,000 emails and voicemail transcriptions.

If you want to get proven insights from some of the world’s best SaaS sales teams, build your ideal sales sequence and learn to write emails that close deals, then check out Inside SaaS Sales.

Inside SaaS Sales is a microsite we launched that collects and organizes every single piece of sales communication we received. It’s all there for you to browse through, swipe, and analyze.

With such a lot of data, it’d be silly not to study it to find out the key trends and share that knowledge with you. So, keep reading for our full analysis of the data!

Here are our key findings:

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From putting together flat-packed furniture to avoiding nuclear war, we’ve talked at length on why processes are important.

They’re the lifeblood of any consistent business, allowing it to repeat its successes, avoid mistakes, increase efficiency, and create effective to do lists. Without them you have no hope of even knowing what you’re doing right or wrong – you’ve more chance of putting together IKEA furniture with no instructions than of improving your situation and growing your business.

However, without standardizing processes you make, anything you document will do more harm than good.

Different layouts will make it hard to distinguish what the correct version of the process is, varying language across your teams will make working together a nightmare, while multiple naming and storage methods make it impossible to search for the process you need.

So, today I’ll show you how to standardize your processes by creating a documentation style guide which suits your needs. This guide can then be followed whenever anyone in your business needs to document a workflow.

It’s time to unify your company and cement your success.

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Processes are our deal. It’s what we do.

Unsurprisingly, it’s what our users do too. They use Process Street to manage their internal processes and keep their teams working at maximum efficiency.

In our constant attempt to understand our users’ needs, we asked the community what their biggest pain points were. We wanted to see what obstacles hampered the process management of companies and how we could help them combat that.

Our research across 83 respondents gave us a great deal of insight but one key takeaway stood out:

42% of respondents said they had no time to create processes.

Even worse, a further 54% of those (23% of the total responses) say they are currently taking no steps to remedy this situation!

This post will attempt to tackle this problem and present actionable ways you can ramp up your process production and save yourself time.

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A single Bitcoin in 2010 cost less than one cent. Now, one Bitcoin is valued at about $3,500.

You probably already know about Bitcoin, and that massive jump in value is likely why.

But what about Ethereum which has nearly $30 billion worth of coins in circulation? Or emerging coins like Ripple or Litecoin? Joke currencies like Dogecoin or FedoraCoin? The deeper you dig into the blossoming world of cryptocurrencies the weirder it seems to get.

Don’t let the memes fool you, though. Cryptocurrencies are establishing themselves as the real deal. Their use values are appearing and their massive levels of inflation have already made some people a lot of money!

Given the seeming technological complexities of cryptocurrency, many young people are the forming the public body of participants who are bringing these new currencies into the mainstream. As the New York Times put it:

“Grandpa had a pension. This generation has cryptocurrency.”

In this article, the third of our Process Street Future Finance series after Micro-Investing and Equity Crowdfunding, we’ll look at 3 key areas to equip you with the knowledge to jump on the cryptocurrency bandwagon before it’s too late:

• What is cryptocurrency and how does it work?
• What currencies are available and how do they differ?
• What are the steps to getting started with cryptocurrencies?

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If all you want to know from this E Myth review is whether or not the book is worth reading, then go and buy a copy right now.

Michael Gerber passionately runs through the core reasons why so many small businesses fail from over 40 years of experience, and how to create a business that will be successful.

“Every year, over a million people in this country start a business of some sort… Within five years, more than 80 percent of them – 800,00 – will have failed.”
– Michael E. Gerber, The E Myth Revisited, p. 2

The book is a fascinating insight into the experience of Gerber dealing with not only failing businesses, but the people in charge of them who are often at their wit’s end. His drive to help them and satisfaction in seeing them blossom into true business owners is infectious, leaving you enthusiastic to start your own journey after every chapter.

It’s the same enthusiasm you can hear in Gerber’s voice when we interviewed him on Business Systems Explored to explore why small businesses fail.

If you’re running a small business that isn’t getting off the ground, want to know how to create a business that works, or have ever thought about how you could make a successful business to fuel your ideal lifestyle, then keep reading.

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I didn’t used to see the point of surveys…

I’m much more comfortable with scraping data, using software and relying on trends based on in-depth studies. I didn’t understand how it could be beneficial to read unstructured feedback from a few hundred people until I conducted a survey myself.

It’s not easy to know if what you’re doing is important for your ideal user or reader. You might believe that a certain marketing campaign or product feature is going to be the next big hit that brings customers, but without hearing the opinions of your audiences, you’re making another shot in the dark.

In July, I sent out the first reader survey we’ve done at Process Street. I built the processes and learned the benefits as I went along, and in this post I want to share them with you.

As a result of the survey, we received hundreds of common problems to solve in our articles, allowing us to create relevant and high-converting content. And, speaking of conversions, the follow-up conversations with respondents landed us a few new users and customers!

For a quick email template and a few hours of data entry, I’d say it’s well worth trying. In this article, I’m going to show you exactly how we surveyed our readers, and how it’s helped us improve our marketing and product. But first, an explanation of what I mean by feedback.

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