A single Bitcoin in 2010 cost less than one cent. Now, one Bitcoin is valued at about $3,500.

You probably already know about Bitcoin, and that massive jump in value is likely why.

But what about Ethereum which has nearly $30 billion worth of coins in circulation? Or emerging coins like Ripple or Litecoin? Joke currencies like Dogecoin or FedoraCoin? The deeper you dig into the blossoming world of cryptocurrencies the weirder it seems to get.

Don’t let the memes fool you, though. Cryptocurrencies are establishing themselves as the real deal. Their use values are appearing and their massive levels of inflation have already made some people a lot of money!

Given the seeming technological complexities of cryptocurrency, many young people are the forming the public body of participants who are bringing these new currencies into the mainstream. As the New York Times put it:

“Grandpa had a pension. This generation has cryptocurrency.”

In this article, the third of our Process Street Future Finance series after Micro-Investing and Equity Crowdfunding, we’ll look at 3 key areas to equip you with the knowledge to jump on the cryptocurrency bandwagon before it’s too late:

• What is cryptocurrency and how does it work?
• What currencies are available and how do they differ?
• What are the steps to getting started with cryptocurrencies?

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If all you want to know from this E Myth review is whether or not the book is worth reading, then go and buy a copy right now.

Michael Gerber passionately runs through the core reasons why so many small businesses fail from over 40 years of experience, and how to create a business that will be successful.

“Every year, over a million people in this country start a business of some sort… Within five years, more than 80 percent of them – 800,00 – will have failed.”
– Michael E. Gerber, The E Myth Revisited, p. 2

The book is a fascinating insight into the experience of Gerber dealing with not only failing businesses, but the people in charge of them who are often at their wit’s end. His drive to help them and satisfaction in seeing them blossom into true business owners is infectious, leaving you enthusiastic to start your own journey after every chapter.

It’s the same enthusiasm you can hear in Gerber’s voice when we interviewed him on Business Systems Explored to explore why small businesses fail.

If you’re running a small business that isn’t getting off the ground, want to know how to create a business that works, or have ever thought about how you could make a successful business to fuel your ideal lifestyle, then keep reading.

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I didn’t used to see the point of surveys…

I’m much more comfortable with scraping data, using software and relying on trends based on in-depth studies. I didn’t understand how it could be beneficial to read unstructured feedback from a few hundred people until I conducted a survey myself.

It’s not easy to know if what you’re doing is important for your ideal user or reader. You might believe that a certain marketing campaign or product feature is going to be the next big hit that brings customers, but without hearing the opinions of your audiences, you’re making another shot in the dark.

In July, I sent out the first reader survey we’ve done at Process Street. I built the processes and learned the benefits as I went along, and in this post I want to share them with you.

As a result of the survey, we received hundreds of common problems to solve in our articles, allowing us to create relevant and high-converting content. And, speaking of conversions, the follow-up conversations with respondents landed us a few new users and customers!

For a quick email template and a few hours of data entry, I’d say it’s well worth trying. In this article, I’m going to show you exactly how we surveyed our readers, and how it’s helped us improve our marketing and product. But first, an explanation of what I mean by feedback.

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In 2017, it’s not about if you’re using email, it’s about how you’re using email.

70% of companies are currently using a marketing automation platform. It’s not enough for small businesses just to send emails, you have to send the best emails to be heard above the noise—or even make it out of the spam box. Luckily, there’s a ton of tools that can help optimize your email campaigns to make sure you’re delivering your message as effectively as possible.

But picking one isn’t so easy. Each email marketing tool comes with so many features and integrations, it becomes difficult to sift through and find one that suits your company’s needs best. That’s why we broke the most popular email services down into four categories:

• Design
• Marketing automation
• Sign-up forms
• Analytics

We compared Campaign Monitor, MailChimp, GetResponse, and ConvertKit to help you decide on the right one to fit into your team’s existing systems.

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Are you a wannabe investor, or an aspiring entrepreneur?

There are now more ways than ever to get those valuable connections to make you and others money. The online crowdfunding world is a network of forward thinking companies and people who want to help them succeed.

In the second installment of our Future Finance series, focused on modern investment and millennial-friendly financing, we’re looking at the particular niche of equity crowdfunding.

In 2012, the total global crowdfunding industry estimated fundraising volume was $2.7 billion. In 2015, this had grown to $34 billion. The industry is booming and growing each year, so it’s about time we picked it apart for you.

In this article, we’re going to look at two key areas:

1. How you can become an investor through crowdfunding opportunities including platforms available to help you along your journey.
2. How you can raise investment for your startup through crowdfunding platforms, with expert advice from FlashFunders’s Evan Markiles.

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For a long time, the world of investing was limited to those with access to significant amounts of capital.

If you wanted to invest, you needed large sums of money. If you wanted investment, you needed someone with large sums of money.

The internet is changing this.

$30 million has been put into one micro investing app, $35 million in another, and a whopping $66 million in a further one. Investors see real promise in these micro investing opportunities, and it’s easy to see why.

These apps aim to open up investing to everyone, no matter your budget.

In the first of our Process Street Future Finance series, where we look at modern tech-driven investment options and how the millennial market is shaping the scene, we’re giving the ultimate introduction to micro investing.

We’ll tell you:

• What it is.
• Why it’s hyped.
• Where it’s going.
• How you can get started.

Hold on to your 401(k)s, we’re going in!

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The following is a guest post from Gloria Kopp, a digital marketer and a business consultant from Manville city. She works as a content manager at Paper Fellows and is a regular contributor to such websites as Engadget, Academized, and Huffington Post.

A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals.  You may often find that you are receiving content late from your team, that it’s not up to scratch, has been rushed, or just never materializes. The tips in this article should help you to get back onto the straight and narrow.

Before you or your team get stuck into creating more content, make sure that you’ve read through the following points to keep your projects flowing productively.

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Whether you’ve completed a project a hundred times before or you’re faced with a new challenge, having some kind of formal project request form prevents the whole operation descending into a game of broken telephone and wasted resources.

No matter how good your team’s discipline, if all they have to go on when you request a project is a vague message and their memory of the requirements, sooner or later you’re going to have a problem. Either a project will be started which won’t be worth your time or your instructions will be lost in the trickle down to those taking action.

‘Whilst on manoeuvers, a brigadier commanding a certain brigade stationed in Aldershot passed the word to the nearest colonel to him:

“Enemy advancing from the left flank. Send reinforcements.”

By the time it reached the end of the right flank the message was received:

“Enemy advancing with ham-shanks. Send three and fourpence!”’ – Garson O’Tool, relaying a real-world instance of broken telephone from 1914

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I’m writing this blog post to solve a very specific problem.

During one of our regular marketing meetings, Vinay assigned me this post and said he wants it to be written so he can link it to everyone who messages him just “hey Vinay” on Slack and waits for a response before saying anything else.

Like many managers in remote teams, Vinay’s sick of our tendencies to under-communicate. Just saying “hey Vinay” and hoping to get a synchronous chat going is a waste of time, especially if there are time zone differences, or if general busy-ness prevents a polite, fully-fledged chat.

And so, in the spirit of that real example, this article will solve the problem of communication in remote teams.

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Communicating the right things at the right times is vital in all walks of life.

Within a complex business with multiple moving parts, the value of this communication is high and the effects of poor communication are potentially catastrophic.

As Professor Allen Webster puts it:

Without communication and the team effort it permits, the successful completion of any important project can be jeopardized.

There are two elements of communication here to be addressed:

1. How effectively we are understanding key concepts and terms
2. How effectively we are utilizing and communicating those concepts and their effects to our teams

The three concepts we’re going to tackle specifically in this article are processes, policies and procedures.

What are the differences between them? How do we effectively utilize each? How do we, at Process Street, utilize these concepts within our organizational structure?

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