Everyone wants to be the next Dollar Shave Club ad. Aside from being a fantastic and effective ad, it’s a perfect example of viral marketing, with almost 24.5 million views and counting.

Unfortunately, most of us can barely agree on what classes as “viral” content, let alone create it at will with a set marketing process. Worse still, much of the existing research on viral marketing ignores one key factor; how big your audience is. That’s like gambling without even knowing how much you’re betting – the theory is solid, but you can’t expect to succeed without knowing more.

So, in an attempt to pin down how a less-established site can produce viral content, I analyzed 10,879 of the most shared articles from last year. Stick around to find out:

• How much your existing audience affects your viral marketing chances
• Which social media platform is best to focus on
• How long your content should be (and how much it matters)
• The link between viral sharing and traffic
• Why spam tactics work, but are a terrible idea
• How to give your content the best chance of going viral (without needing your own audience)

Let’s get started.

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Is your team confused about responsibility, hierarchy, or who reports to who?

Do you have a clear idea of where there’s room to give a promotion, or which department could do with more hires?

You need to make an organizational chart for your business, no matter what size your company is because it ensures your company can scale consistently with a clear view of its structure. It’s just as important as solid processes because it’s the single source of truth for the architecture of your business.

In this article, I’m going to show you how to create organizational charts using simple free tools, or powerful paid alternatives.

You’ll learn:

• The definition and components of an organizational chart
• The hidden benefits of organizational charts, and why they’re not just a formality
• Creating a cloud-based organizational chart in Google Sheets that you can automate
• How to use templates to create a simple org chart in Word, PowerPoint, Excel, and dedicated diagram tools
• How to use different types of charts for alternative organizational structures, like matrix and flat

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You don’t have to be a consultant to get paid for recommending software. Instead, you can earn money or in-app credits by using a referral program.

In other words, you can earn money for referring products without paying a cent. Yes, I know that sounds like a “I earn $1,537.87 per day from home” clickbait ad, but it’s true.

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Toronto-based iQ Food Co is a long time user of Process Street and its operations are being driven forward with the aid of our platform. We spoke with Arthur Bekerman, the COO, about how iQ Food Co implement Process Street in their business.

The iQ Food Co Story

iQ Food Co is a company deeply embedded with an ethos. They devote themselves to the promotion of balance and sustainability and feel that everyone should have access to the healthy and vibrant food they provide. More than half of the produce iQ Food Co buys is sourced from within 100 kilometers and they serve it up in balanced colorful meals for customers across their 5 locations.

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Do you know how long a prospective candidate will spend reading your job ad?

Six seconds.

With more than three billion job listings online at any given moment, standing out from the crowd might mean the difference between finding the greatest team member possible or having to settle for the best of a bad bunch.

Data from 2015 suggests that 100 million startups are launched annually. And, as the number of competitors rockets up, the pool of available talent is diluted, leaving you with less choice.

The solution?

A clear and compelling job description. It’s more complex than it first seems, but in this article I’ll be sure to make it easy.

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Last week we failed to meet a big deadline for the second time in a month. Vinay (Process Street‘s CEO) wasn’t impressed.

“How can you forget something so simple? What’s going wrong?”

Then came the kicker.

“What was your process?”

From missed deadlines to widespread cyber attacks, things go wrong in businesses all the time. The vast majority of problems, however, are caused by following bad processes. Processes might be vital to your business’ success, but unchecked they can just as easily cause you to fail.

The only way to change these weak links in your own business is to have a system of process improvement – a way of constantly improving the processes that power your business.
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When I was about 7 years old, I made a deliberate decision to stop caring about math.

I remember the moment clearly. I started sitting closer to the back of the class, stopped answering questions, and, eventually, I stopped being asked questions by the teacher.

I told myself that it wasn’t worth learning because we have tools like computers and calculators. Consistently, I got mediocre grades in the topic and only scraped through the finals with a borderline passing grade…

It wasn’t until I started working at Process Street that I cared about data, charts, spreadsheets and correlations.

Research and data manipulation skills are extremely important for pretty much anyone that has to devise their own solutions.

Not only that, studies are incredible marketing tools. Original data attracts links and shares like nothing else because it’s one of the few newsworthy things a company can do. You’ve got product releases, funding announcements, and research.

And it’s not just my own theories that say studies attract high-quality backlinks…

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Imagine if you had to send marketing emails manually, or keep your records in a tattered binder on your desk.

Every company, even startups, needs to make a minimum investment in SaaS tools for work like email marketing, project management, and tracking sales.

But the catch is that some of these startup tools can cost huge amounts of money, and when you’re a young startup you don’t want to be forking out in excess of $2,000/user/month for just one piece of software.

The point of this post is to explain the minimum viable SaaS stack your startup should invest in, based on what we’ve found out at Process Street in our many (many, many, many) tool-testing escapades. I’ll even do the math for you, and collate the estimated annual cost at the end.

Ready to start building up your toolbox with the best SaaS out there?

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Are you using a messy network of spreadsheets and software to hold reports and get insights on your content marketing?

That kind of setup can leave you in the dark, or constantly spending time updating your records manually. No one wants to waste time on data entry, but everybody wants a place to store their content marketing data for analysis (and tons of cool automations).

So, what if you could compile it all into one database that integrates with over 750 other apps, lets you sort the data into views to generate reports, and acts as the ‘single source of truth’ for your marketing team?

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Uber is seemingly always in the news for something.

Right now the big stories are:

• An Uber-rival from China may be about to land $6 billion in investment from SoftBank.
• Uber wants to make 10% of its Oregon fleet electric by 2019.
• Uber aims for a future of driverless electric cars.
• Long distance haulage may be the next step for Uber’s expansion.
• Italy considers banning Uber in recent court case.
  and…
• Lyft capitalizes as Uber’s connection to Trump administration angers progressive voters.

It appears Uber is everywhere.

But how did Uber grow to such a large degree, particularly with laws and governments and embedded markets in their way? How did they end up with a potential valuation of $68 billion?

In this article, we’ll look at three key things:

1. Where did Uber come from and what is its philosophy?
2. How does Uber conquer a city?
3. What steps does Uber take to recruit new drivers?

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