When I was about 7 years old, I made a deliberate decision to stop caring about math.

I remember the moment clearly. I started sitting closer to the back of the class, stopped answering questions, and, eventually, I stopped being asked questions by the teacher.

I told myself that it wasn’t worth learning because we have tools like computers and calculators. Consistently, I got mediocre grades in the topic and only scraped through the finals with a borderline passing grade…

It wasn’t until I started working at Process Street that I cared about data, charts, spreadsheets and correlations.

Research and data manipulation skills are extremely important for pretty much anyone that has to devise their own solutions.

Not only that, studies are incredible marketing tools. Original data attracts links and shares like nothing else because it’s one of the few newsworthy things a company can do. You’ve got product releases, funding announcements, and research.

And it’s not just my own theories that say studies attract high-quality backlinks…

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Imagine if you had to send marketing emails manually, or keep your records in a tattered binder on your desk.

Every company, even startups, needs to make a minimum investment in SaaS tools for work like email marketing, project management, and tracking sales.

But the catch is that some of these startup tools can cost huge amounts of money, and when you’re a young startup you don’t want to be forking out in excess of $2,000/user/month for just one piece of software.

The point of this post is to explain the minimum viable SaaS stack your startup should invest in, based on what we’ve found out at Process Street in our many (many, many, many) tool-testing escapades. I’ll even do the math for you, and collate the estimated annual cost at the end.

Ready to start building up your toolbox with the best SaaS out there?

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Are you using a messy network of spreadsheets and software to hold reports and get insights on your content marketing?

That kind of setup can leave you in the dark, or constantly spending time updating your records manually. No one wants to waste time on data entry, but everybody wants a place to store their content marketing data for analysis (and tons of cool automations).

So, what if you could compile it all into one database that integrates with over 750 other apps, lets you sort the data into views to generate reports, and acts as the ‘single source of truth’ for your marketing team?

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Uber is seemingly always in the news for something.

Right now the big stories are:

• An Uber-rival from China may be about to land $6 billion in investment from SoftBank.
• Uber wants to make 10% of its Oregon fleet electric by 2019.
• Uber aims for a future of driverless electric cars.
• Long distance haulage may be the next step for Uber’s expansion.
• Italy considers banning Uber in recent court case.
  and…
• Lyft capitalizes as Uber’s connection to Trump administration angers progressive voters.

It appears Uber is everywhere.

But how did Uber grow to such a large degree, particularly with laws and governments and embedded markets in their way? How did they end up with a potential valuation of $68 billion?

In this article, we’ll look at three key things:

1. Where did Uber come from and what is its philosophy?
2. How does Uber conquer a city?
3. What steps does Uber take to recruit new drivers?

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“I won’t get distracted”, you tell yourself, “I’ve got a deadline – I’ll be fine”.

Next thing you know you’re looking at the goals-per-game statistics for second division Scottish soccer team Raith Rovers from their 1976/77 season.

I know because it happened to me. It was 1.15 goals-per-game. In the league only – not including cups.

This is why I’ve had to drill myself to be able to work effectively, and why I’m telling you how to avoid distractions today.

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We’re always looking for innovative ways to drive sales.

One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers.

When Facebook first released their custom audiences advertising feature, results poured in rapidly. One e-commerce company, as reported at the time by TechCrunch, targeted their email list and recorded a 43 percent increase in sign-up conversion and a 30 percent decrease of their cost-per-lead.

The Washington Post’s advertising arm, SocialCode, also reported a 15 percent lower cost per new fan after using custom audiences.

Using custom audiences and Facebook retargeting to activate people who have previously shown interest in your product is a strategy which works.

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The introduction to Process Street for consultants covered the basics of using the app, but now it’s time to take a deep dive into the advanced features.

Using these, I’ll show you how to make the most of your business processes, automate your busy work, be more productive in general, and make sure that you and your clients’ operations are both scalable and efficient.

Whether you’re working with HR templates or IT processes, today I’ll show you how to:

• Copy templates between organizations to easily hand them off to clients
• Customize your template overview to have a personal view of all checklists run
• Share, embed, export, and print templates and checklists to allow off-and-online access, whether the recipient has a Process Street account or not
• Automate basic tasks to free up time, letting you and your clients scale more easily
• Use “variable” information to keep data across your checklist in sync
• Create custom links which trigger new checklists (and push data into these new checklists automatically)
• Integrate Process Street with other apps and websites using custom links

It’s time to get stuck into the meat of how to make the most of Process Street’s advanced features and further benefit your clients.

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Recent elections have hogged the headlines due to their rhetoric and their politics.

However, one consistent theme across both the Trump victory and the Brexit success was their use of advanced marketing techniques.

These campaigns utilized the power of emotion to drive their narratives and leveraged the complexities of Big Data to direct those messages at segmented groups with devastating effect.

The recent victories were not merely political successes, but demonstrations of the immense potential of advanced marketing and advertising methods.

We’ll look at three key areas in this article:

• Why are emotions so powerful in decision making?
• What is psychometric testing – the Trump and Brexit campaigns’ marketing method – and what can it tell us about our audience?
• How do we turn theory into actionable techniques?

The world of marketing is changing. Don’t get left behind.

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Today is the first post in a new series – a guide to help consultants and their clients work with Process Street to boost efficiency and be more productive.

Whether you’re documenting your clients’ business processes, updating their toolkit, or generally improving company tools and practices, Process Street is the easiest way to document and manage both your personal and clients’ workflows.

Over the next seven weeks we’ll go through:

• An introduction to Process Street for consultants – why you should care, and the core features
• Advanced features such as process automation and custom share links
• Common use cases and how best to use Process Street in different forms of consulting
• The benefits of Process Street as part of your (and your clients’) toolkit
• How to easily set up and hand off processes to your clients
• How our partner program works
• Extra resources to become a true master of efficiency

I’ll even be writing this guide to let you give it to your clients to teach them how to use Process Street. After all, efficiency is the name of the game.

So, join me today as we kick off this mega guide for consultants by explaining what Process Street is, what the core features are, and why the hell you should care about it.
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For startups and small operations, virtual assistants can be vital.

The general idea is: instead of hiring a full-time specialist or wasting time on data entry, you hire a VA.

It sounds easy. You just hire a VA, right?!

But what happens after that is the hard part. Straight after hiring comes the onboarding and training. That’s the part where you get your new VA up to speed with how your company works, and how the tasks, rules, and responsibilities are going to be different from the other companies they’ve worked for.

You’ll need to explain how to use your stack of tools, and how they can work as efficiently as possible. It’s also a process for you: you need to remember to check in, make sure everything’s set up properly, and review their performance.

In this post, I’m going to go over some of the key things to keep in mind when onboarding a virtual assistant, and share two of our internal processes with you.

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