The following is a guest post by Saibu Baba, a blogger, content writer, and digital marketer who writes about social media management and content creation, alongside fintech and blockchain.

Where do you see yourself in 5 to 10 years?

Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder.

While you may be busy pursuing your goal to become the next Google or Facebook, somebody is building the next McDonalds or shaping the best brand for customers to shop online.

Different goals, different brands, with one objective: make it to the top of the industry.

Your ambitions to succeed are not wrong. You just have to recognize that, in reality, your fate depends on somebody else: the loyal customer.

It has become all too clear that today’s customers are different from the customers three decades ago. They are sophisticated, have a lot of options with the touch of a button, and make their decisions based on many variables. They are digital consumers.

So how can you build a loyal customer base for your startup considering that things have changed so much and technology has given a lot of power to customers these days?

This post takes you into the psychology of the digital consumer and explains a number of methods you can use to capture them as loyal customers for your brand.

In this short guide, you will learn about:

• Digital customers and the psychology behind their decisions
• Proven strategies on how to get these digital customers to stay loyal to your brand

Let’s get started.

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We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again.

I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing.

This is stuff I’ve had to learn pretty quick since I ‘fell into’ control of the Process Street blog. I think it’s time to give the marketing community something new that they can use and ditch the typical list post content we’ve all seen trotted out over and over.

Whichever part of the content creation process you’re at, there’s a nugget of wisdom for you here.

Let’s get started.

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In my last post for Process Street (and the first after being hired as a full-time content writer!) I took a look at the Duct Tape Marketing System and published the Duct Tape Marketing System review previously, but today I’m bringing you the top five hacks from this innovative course by small business expert John Jantsch. These are points John made that resonated with me as a unique take on something that seems obsolete or a new angle on something too well-established to be changed.

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There are many things that Process Street, our process management platform, can be used for including onboarding new clients or launching a website. But an interesting use case that has cropped up recently is using Process Street for managing podcast releases.

Many podcast publishers run a checklist to help them manage the recording, publishing and promoting of each podcast episode. Checklists are a great tool to make sure things get done right, and since Process Street is the ultimate recurring checklist software, it only makes sense that podcasters would gravitate towards our platform.

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The Currency of the Internet

Pretty much everything is free on the internet.

One of the reasons you like it so much is because you can get a ton of value for just the price of your monthly contract. With millions of books, videos, podcasts, services and apps around for free, it’s no wonder people are hesitant to part with their money without trust and priming first.

So how can people built sustainable businesses by giving away so much good stuff for free?

Well, there are generally two ways.

1. They sell ads, you probably know this model well if you have ever used Google or Facebook.
2. They capture leads with the hope to sell you something in the future.

In this post, we will be focusing on the latter: Lead generation.

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The Rise of Instagram

Instagram is the fastest growing social network. It has more users than Twitter and is an amazing tool for driving traffic and sales. Take a look at this guy who sold $4,000 worth of neckties in one day on Instagram.

Photo and Image Credit

Here are some more stats on the rise of Instagram from Search Engine Journal.

• Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
• For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
• For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
• For the first time, the share of internet users with college educations using LinkedIn reached 50%.
• Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.

If you’re hungry for more data, you can view the comprehensive 4-page report right here.

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Note: This is a review of the Duct Tape Marketing System course and coaching program. If you are interested in a review of the book, check out the Amazon reviews here.

BONUS FREE STUFF – If you’re considering buying the Duct Tape Marketing System make sure to check out our exclusive bonus valued at $1,500 just for using this link. You can find all the details at the bottom of this post.

Why I’m writing this review

Recently I was hired by Vinay as the new content creator for Process Street. With a history of ghost-writing product descriptions and other mundane copy I was excited to get underway with something more personal and varied. Unlike in the past, this job needs me to research topics I don’t know much about. I hadn’t heard of more than two big marketing blogs and was lost for words when asked my opinions about them.

It’s scary having to talk about business and marketing when you’re a music technology graduate, but my first checklist was, coincidentally, relevant to my skills! Intentionally or not, my next project involved writing about a marketing course that is applicable to plenty of different people, teaching the basic theory of what seems to be a science of holding attention spans that have shrunk down massively since the introduction of all this easy-to-read content on the internet. Writing this review (and another upcoming post) gave me my first freedom to write as myself and expanded my marketing knowledge hugely.

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The following is a guest post by Monique Danao, a writer for CandyBar and ReferralCandy.

How do you stand out in a crowded industry?

Do you create lots of sponsored content and team up with big influencers? Or, would you spend $100,000 on ad placement?

While these techniques can help your business gain exposure, will it lead to conversions?

There’s tons of marketing advice and posts on the Internet, but have you tried word-of-mouth marketing? It’s currently one of the most effective marketing tactics.

Why is word of mouth marketing powerful?

How often do you ask for recommendations in everyday conversations? How often do you discuss brands with friends and family? I bet you do a lot.

Before we make a purchase from a new brand, we ask about the experiences of people we know. We want to get their feedback because they’re the ones we trust the most.

This makes referrals super effective. Consumers are up to 50x more likely to buy a product if it’s recommended by close friends or family. In addition, 90 percent of customers trust word-of-mouth.

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This guest post is by Whitney Blankenship, Content Marketing Manager for Omnisend. When not writing awesome content, Whitney is reading up on the latest in digital marketing, ecommerce, and social media trends. Obsessed with pop culture, art, and metal. Powered by coffee. Fastest Googler in the West. Follow on Twitter.

In the ecommerce industry, omnichannel marketing has been a prevalent theme across articles, social media, conferences, and general thought leadership over the past few years.

Everyone is talking about it, but how many retailers are actually using it? How much of this is just theory, and how can we put omnichannel marketing into practice?

In this Process Street article, we’re going to walk you through the ins and outs of using omnichannel marketing for ecommerce. We’ll cover:

• What omnichannel marketing actually is (and more importantly, what it isn’t)
• How it’s different from multichannel marketing
• Reasons to implement an omnichannel marketing strategy for your ecommerce store
• Best practices to help you nail omnichannel marketing
• Plus, 17 free ecommerce process templates for your business

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When creating content, it’s easy to think you should just make it and publish it. Simple.

But your content will not be highly effective if that’s your outlook – even if the substance of your content is brilliant!

Creating content – blogs, infographics, videos, podcasts – creates an opportunity for you to connect with your audience and to engage with a new audience. There is significant value which can be unearthed through an effective content strategy.

One of the simplest ways to improve your approach is to implement a documented content creation workflow.

It may increase the time you spend on a single piece of content or decrease it depending on your current process, but it could also prove to boost the effectiveness of your content by huge margins.

A blog post which is optimized for Google can bring you hundreds or thousands of hits every month. A post which is not optimized may be read by 10% of your email list and then disappear into the void.

Beyond the very real benefit of a good workflow improving the content, a solid team workflow can boost your overall output and practically run your content team itself.

Since implementing our new content creation workflow we jumped from 20k weekly visits from Google to 75k. In the space of 1 year. The new workflow has given us the consistency to keep breaking those numbers.

In this Process Street post, I’m going to explain to you:

• What our content creation workflow looked like when we had a small team
• What our scaled up content creation workflow looks like now
• How you can build a content creation workflow like ours
• The Process Street templates you can use to structure your new workflows

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