Learning how to live stream may be intimidating, but it’s insanity to ignore the marketing opportunities and advantages it creates for your brand and company.

Want to engage your audience beyond your written content? 80% of brand audiences prefer watching a live video to reading a blog post.

Reaching out through social media? Live videos get more than double (+135%) the organic reach of photo posts.

In fact, producing live videos:

• Lets you reach a wider audience
• Encourages active engagement with your brand
• Builds stronger relationships with your viewers
• Provides a wealth of content to repurpose
• Makes you stand out from the crowd

To help you take advantage of live streaming, I’ll break down the benefits of doing it, the platforms and equipment you can use, and the types of streams you can host. If you want to know why, what, and how to live stream to give your marketing efforts a boost, keep reading.
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Alarm goes off. “Five more minutes”. Snooze. Sleep. Repeat until you’re late.

Ignoring your alarm repeatedly creates a habit, and habits are hard to break. You start to ignore it more and more because you’ve conditioned yourself to do so. Even if you want to get up early, your subconscious is working against you.

Small snoozes quickly add up too – just 15 minutes each day sends 91 productive hours down the drain every year. That’s more than two working weeks you waste each year.

Knowing how to wake up early is only half the battle – to start your day the right way, you need to make it an automatic reaction to your alarm.

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Want to add every post on your blog to your Buffer queue, complete with images and automatically generated hashtags?

Recently I realized I hadn’t added my old blog posts to Buffer, and needed to go back and queue them all up. While I was doing it, I decided I could grab the images and use a free API to generate the hashtags for me!

So, I thought I’d record how I did it so I can tell you, too.

In this post, you’ll learn to:

1. Export a CSV of your posts from WordPress
2. Tidy up the CSV to include only URLs and titles of your posts
3. Automatically include hashtags in the tweet text using Aylien
4. Use import.io to scrape images for your tweets
5. Push the tweets and images to your Buffer queue using Zapier

Oh, and by the way: all the tools used here are used in their free versions. 🙂

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Your current team can’t handle any extra work. You’ve exhausted your process automation opportunities. You’ve got no choice but to bring in a fresh face.

You could hire a specialist, but they can be expensive and limited in the work you can hand off. You need to hire a virtual assistant.

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According to Atlassian, unnecessary meetings cost the US economy $37b a year in wasted salary costs.

In fact, per the same study, half of all meetings are considered “wasted time”.

What differentiates a successful meeting from a failed one? How do we make sure our meetings are consistently successful?

In this article, we’ll discuss the fundamentals of how to run a successful meeting; the 7 key steps advocated by MIT professor Neal Hartman.

And we’ll share with you our internal method for running meetings in a structured manner with Process Street.

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Efficiency is vital for startups to scale and survive. To be efficient you have to document your processes to make everything repeatable and scalable.

All of which means nothing if your processes are bad.

“Process innovation” is a fancy term for improving your business’ processes. Instead of haphazardly solving external issues, you focus on improving your core processes and standard operating procedures to make your business efficient and able to grow.
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It’s not always easy to know whether your team is doing everything you ask them to. How do you know everything is on track? Are you sure your team is taking care of every responsibility?

Here’s the worrying thing:

According to the American Management Association, 21% of companies believe that 30-50% of their employees shirk from their responsibilities. This is stupidly high. So, we need to see how it can be resolved and take action right now.

Accountability in the workplace, in short, refers to your team members taking responsibility for their actions and for the tasks they’ve been assigned.

In this post, I’m going to cover 4 key areas which pertain to managing the accountability of employees:

• Communication and company culture
• Productivity
• Clear processes and workflows
• Oversight

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“How did they make this?”

I find myself asking this while playing games, and after doing some digging ingenious stories of building communities and managing resources came to light.

In other words, startups (and SaaS companies as a whole) are closer to agile game development than you would think. The core business processes may differ, but valuable lessons can be applied in terms of managing resources and organizing your priorities.

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I know, you want to cut out admin work. You want to cut out time wasted on bullshit that doesn’t directly impact traction.

It’s hard to pull yourself away from product and marketing for any extended period of time to focus on how efficiently your startup runs internally, but it does have to be done.

Srinivas Kulkarni, writing for ZDNet, reports:

“While it’s very easy to say that when startups are founded, there’s a lot of freedom, liberty and access in terms of work and building the product, technology or service that they offer, it is also important to realize that most startups fail because they don’t learn from their and others’ mistakes. It’s imperative that the experience comes from a process.”

A lot of the problems processes solve can seem like they’re easily fixed on the day they crop up, and it can seem like there’s no point in writing down how you do work when you’re too busy to even get it all done…

But any good startup will scale, analyze the ways it gets work done, and will try to improve its efficiency — that’s just what organizations that succeed do.

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The day I adopted my dog I learned a brutal and immediate lesson about myself and my daily habits.

Nothing makes you analyze your life like a 60 pound furbeast jumping on your face at 6 in the morning immediately after she decided to redecorate your living room with your most recent bulk toilet paper purchase from Costco. (The good stuff, might I add).

The first week of having this dog was hell.

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