When I think of monopoly I think of a mustachioed man with a nice hat and a highland terrier.

I also think of family arguments and Christmas flashbacks; Monopole mon amour, directed by Resnais…

Yet, those aren’t the only monopoly connotations you should be worried about. The New York Times recently reported that a whopping 77% of mobile social traffic is owned by Facebook, 74% of the ebook market is Amazon, and Google owns 88% percent of the search advertising market.

They aren’t the only monopolies around and they’re only in specific sectors. A report from eMarketer showed that in 2016 Facebook and Google collectively accounted for 57% of all mobile advertising – and that figure is rising. Maybe it’s not a monopoly at all, but a duopoly?

Market position isn’t static, it’s dynamic. Monopolies form and fade, doing so in response to specific factors and environments.

In this article, we’ll look at the rise and fall of some monopolistic scenarios and try to learn a little about how this current dominance may look moving forward.

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Everyone wants to be the next Dollar Shave Club ad. Aside from being a fantastic and effective ad, it’s a perfect example of viral marketing, with almost 24.5 million views and counting.

Unfortunately, most of us can barely agree on what classes as “viral” content, let alone create it at will with a set marketing process. Worse still, much of the existing research on viral marketing ignores one key factor; how big your audience is. That’s like gambling without even knowing how much you’re betting – the theory is solid, but you can’t expect to succeed without knowing more.

So, in an attempt to pin down how a less-established site can produce viral content, I analyzed 10,879 of the most shared articles from last year. Stick around to find out:

• How much your existing audience affects your viral marketing chances
• Which social media platform is best to focus on
• How long your content should be (and how much it matters)
• The link between viral sharing and traffic
• Why spam tactics work, but are a terrible idea
• How to give your content the best chance of going viral (without needing your own audience)

Let’s get started.

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Is your team confused about responsibility, hierarchy, or who reports to who?

Do you have a clear idea of where there’s room to give a promotion, or which department could do with more hires?

You need to make an organizational chart for your business, no matter what size your company is because it ensures your company can scale consistently with a clear view of its structure. It’s just as important as solid processes because it’s the single source of truth for the architecture of your business.

In this article, I’m going to show you how to create organizational charts using simple free tools, or powerful paid alternatives.

You’ll learn:

• The definition and components of an organizational chart
• The hidden benefits of organizational charts, and why they’re not just a formality
• Creating a cloud-based organizational chart in Google Sheets that you can automate
• How to use templates to create a simple org chart in Word, PowerPoint, Excel, and dedicated diagram tools
• How to use different types of charts for alternative organizational structures, like matrix and flat

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iQ Food Co used Process Street to document recurring restaurant operations, standardize work across locations, train employees more efficiently, and reduce mistakes in payroll onboarding. The Toronto-based restaurant company turned knowledge that had lived in one leader’s head into repeatable procedures that other people could follow.

In 2017, we spoke with then-COO Arthur Bekerman about how the team used Process Street while its network of locations was growing. His account shows why restaurant standard operating procedures matter: growth becomes easier to manage when teams can find the right process, follow it consistently, and confirm that every required step is complete.

Do you know how long a prospective candidate will spend reading your job ad?

Six seconds.

With more than three billion job listings online at any given moment, standing out from the crowd might mean the difference between finding the greatest team member possible or having to settle for the best of a bad bunch.

Data from 2015 suggests that 100 million startups are launched annually. And, as the number of competitors rockets up, the pool of available talent is diluted, leaving you with less choice.

The solution?

A clear and compelling job description. It’s more complex than it first seems, but in this article I’ll be sure to make it easy.

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Last week we failed to meet a big deadline for the second time in a month. Vinay (Process Street‘s CEO) wasn’t impressed.

“How can you forget something so simple? What’s going wrong?”

Then came the kicker.

“What was your process?”

From missed deadlines to widespread cyber attacks, things go wrong in businesses all the time. The vast majority of problems, however, are caused by following bad processes. Processes might be vital to your business’ success, but unchecked they can just as easily cause you to fail.

The only way to change these weak links in your own business is to have a system of process improvement – a way of constantly improving the processes that power your business.
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Imagine if you had to send marketing emails manually, or keep your records in a tattered binder on your desk.

Every company, even startups, needs to make a minimum investment in SaaS tools for work like email marketing, project management, and tracking sales.

But the catch is that some of these startup tools can cost huge amounts of money, and when you’re a young startup you don’t want to be forking out in excess of $2,000/user/month for just one piece of software.

The point of this post is to explain the minimum viable SaaS stack your startup should invest in, based on what we’ve found out at Process Street in our many (many, many, many) tool-testing escapades. I’ll even do the math for you, and collate the estimated annual cost at the end.

Ready to start building up your toolbox with the best SaaS out there?

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Uber is seemingly always in the news for something.

Right now the big stories are:

• An Uber-rival from China may be about to land $6 billion in investment from SoftBank.
• Uber wants to make 10% of its Oregon fleet electric by 2019.
• Uber aims for a future of driverless electric cars.
• Long distance haulage may be the next step for Uber’s expansion.
• Italy considers banning Uber in recent court case.
  and…
• Lyft capitalizes as Uber’s connection to Trump administration angers progressive voters.

It appears Uber is everywhere.

But how did Uber grow to such a large degree, particularly with laws and governments and embedded markets in their way? How did they end up with a potential valuation of $68 billion?

In this article, we’ll look at three key things:

1. Where did Uber come from and what is its philosophy?
2. How does Uber conquer a city?
3. What steps does Uber take to recruit new drivers?

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“I won’t get distracted”, you tell yourself, “I’ve got a deadline – I’ll be fine”.

Next thing you know you’re looking at the goals-per-game statistics for second division Scottish soccer team Raith Rovers from their 1976/77 season.

I know because it happened to me. It was 1.15 goals-per-game. In the league only – not including cups.

This is why I’ve had to drill myself to be able to work effectively, and why I’m telling you how to avoid distractions today.

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We’re always looking for innovative ways to drive sales.

One simple step which people often overlook is the potential purchasing power of your existing audience. It can be expensive to market to people who know nothing about your product, but less expensive to increase the lifetime value of your existing customers.

When Facebook first released their custom audiences advertising feature, results poured in rapidly. One e-commerce company, as reported at the time by TechCrunch, targeted their email list and recorded a 43 percent increase in sign-up conversion and a 30 percent decrease of their cost-per-lead.

The Washington Post’s advertising arm, SocialCode, also reported a 15 percent lower cost per new fan after using custom audiences.

Using custom audiences and Facebook retargeting to activate people who have previously shown interest in your product is a strategy which works.

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