Research shows that a 5% increase in customer retention rates can boost profits by 55%.

With this in mind, when it comes to customer success, it’s important you play your cards right to retain your customers.

In this Process Street article, we draw from McKinsey & Company’s post, Introducing customer success 2.0: The new growth engine. What’s more, thinking about customer success, we ask, how can you ensure you’re implementing customer success 2.0 strategies?

To help you get started, I’ve put together your essential software stack to execute customer success 2.0. Using this list, you can easily execute the five critical elements that’ll instill a customer success philosophy in your organization. But before all, let’s quickly recap the basics, and define the difference between customer success 1.0 and 2.0.

Click on the relevant subheader to jump to your section of choice, alternatively scroll down to read all we have to say.

• Customer success 2.0 vs. customer success 1.0
• Customer success 2.0 software stack to execute the McKinsey Model
• Comparing customer success 1.0 with customer success 2.0 in practice

Let’s jump right to it
Continue Reading

Brad Smith is the CEO at Wordable and the founder of Codeless (a content production agency). His content has been highlighted by The New York Times, Business Insider, The Next Web, and thousands more.

So, you’re ready to scale your marketing efforts, eh?

You’re not the only one: 70% of marketers are taking content marketing seriously — and sooner or later, they start scaling up, increasing competition in the process.

With all the marketing noise out there, it can be difficult to position yourself as an industry leader. But don’t worry, we’re here to help.

In this Process Street post, we’ll cover:

• How to prepare a scalable content marketing system
• 9 Actionable steps to effectively scale

Let’s jump right in!
Continue Reading

Guest post by Ovi Negrean, CEO and co-founder of SocialBee. He and his team help startups, small businesses, freelancers, and entrepreneurs reach their marketing goals through customer-informed articles and practical social media content. You can also find Ovi on X.

Every marketing team has a list of ideas it wants to try. A useful content marketing strategy turns that list into shared goals, clear ownership, a realistic publishing rhythm, and enough room to learn from the results. That structure is what gets a team excited: people can see why the work matters, where their contribution fits, and what happens next.

“In the midst of every crisis lies great opportunity.” – A. Einstein

I’ll refrain from attempting to mask something as devastating as the coronavirus with a silver lining. Nonetheless, there’s no denying that while the world goes bust there is one industry that continues to boom: Tech.

Since the first half of 2020, health and fitness app downloads have soared, growing by a whopping 46% worldwide.

What has been the pandemic’s influence on the femtech and wellness app industries? In this Process Street post, I feature an interview with Hélène Guillaume, founder of a femtech platform (Wild.AI), and Reeva Misra, the founder of a wellness app (Walking on Earth).

Wild.AI is a fitness platform that empowers female athletes by providing AI-powered personal trainers that adapt to the user’s needs. Walking on Earth is a wellness app and platform that offers every user access to personalized coaches and treatment plans.

• How it all comes together: The pandemic, wellness apps, & femtech
• Introducing the founders: Reeva Misra & Hélène Guillaume
• Developing a wellness app
• Developing a femtech platform
• Attracting investor attention as a wellness app
• Attracting investor attention as a femtech platform
• Finding product-market fit during a pandemic

Let’s get started.
Continue Reading

Jaron Soh is Co-founder and COO at Traktion, the platform that makes hiring for growth simpler, agile, and more profitable for businesses.

According to a recent survey by The Digital Project Manager, the two biggest project management challenges of 2020 can be neatly summarised as people problems and project problems.

If that sounds a little vague, let’s get specific. 27% of those surveyed experienced challenges with their project stakeholders (i.e. people), while 24% encountered challenges with budgets and deadlines (you guessed it, project).

Thinking about this within the context of a marketing project, it’s easy to get distracted by those project-related concerns, wondering: “How do I deliver this on time and on budget?”

Well, here’s the thing… In my experience, you’re asking yourself the wrong question.

When it comes to marketing, don’t focus solely on the “how”; make sure you look at the “who”, too.

There’s a people problem to overcome. Ask who you should use to help deliver your marketing project on time and on budget; a solo marketing consultant, or a full-blown marketing agency? To answer that, you need to understand how they differ from one another, and the scenarios in which to use them.

In this Process Street post, we help you do just that. Here we explore:

• Agency vs. consultant: Spot the difference (pros & cons)
• Marketing agency vs. marketing consultant: When to use one or the other?
• Which is better for project managers?

Ready? Let’s dive in.
Continue Reading

“Our human capital stock is ready to go back to work.” – Kevin Hassett

In May 2020, White House advisor Kevin Hassett drew public ire by referring to the American workforce as “human capital stock.” US Representative Alexandria Ocasio-Cortez asserted the term was not only outdated but inherently racist.

This raised a very important question for employers: How do you measure the output of your employees without treating them like cattle?

In addition to questions about the potential for dehumanizing employees, contemporary theorists question whether or not human capital theory – a product of the mid-20th century manufacturing economy – still has a place in our 21st-century knowledge economy.

In a knowledge economy, an employee’s output is intellectual rather than physical. Human capital theory originated during what is considered a manufacturing economy. As a result, it’s optimized for measuring physical output.

At a clothespin factory, a worker’s productivity is judged by how many pins they produce a day. There’s an established length of time it should take to make a faultless pin. That pin is an example of physical output. At the end of the day, you can count that worker’s pins and have a fairly good idea of their productivity.

A knowledge worker, however, doesn’t produce physical output; a knowledge worker produces intellectual output. I’ll go into this in more detail further on, but – in terms of human capital theory – the question is: how do you know how many “pins” a knowledge worker makes per day?

Obviously, knowledge workers are still given a wage, generally factored according to their value to the company (experience, education, etc.); in other words, using the principles of human capital theory.

But is this an accurate reflection of that employee’s worth? Are knowledge workers being undervalued because their productivity isn’t linked to the number of hours they work? Should intellectual and physical output still be measured on the same scale? Can they be weighed by the same scale?

More to the point, if human capital theory has outlived its usefulness, what language should we be using to describe an employee’s value? Is it fair to consider employees part of a company’s assets?

In this Process Street post, I aim to investigate these questions and explore ways in which the 21st-century employer can assess employees in terms of company value without objectifying the individual contributions.

• “Our people are our greatest asset.”
• The problem of a knowledge-based economy
• 6 factors to improve knowledge worker productivity

Let’s delve deeper.
Continue Reading

Content Allies is a B2B podcast networking service which seeks to empower clients by helping them build meaningful relationships and grow their customer base. Podcasts are used as a key marketing channel.

We spoke to CEO Jake Jorgovan to find out how Content Allies uses Process Street to slash business costs, improve efficiency, and drive business growth.
Continue Reading

It’s 4 p.m. and you’ve got a welcome call with your newest team member. Ideally, you’d feel full of life, ready to welcome her with enthusiasm and get her excited about the weeks to come.

Problem is, this is your 6th video call of the day and you’re overrun with Zoom fatigue.

You’ve been turned “on” (not in a good way) for the last 7 hours and are severely lacking in enthusiasm, let alone excitement.

The worst thing is, the majority of those meetings were unnecessary, everything covered in them could’ve been communicated asynchronously.

Simply put, asynchronous communication involves communicating remotely without expecting an immediate response. This can be done via iMessage, pre-recorded video/audio, making suggestions to an existing project (think: Google Docs/Sheets, Github, Jira).

The challenge is knowing, when and how to use synchronous vs. asynchronous communication methods. Fortunately, this post is here to teach you just that so you can avoid Zoom fatigue and stop being real-time, all the time. Feel free to skip to a specific section of the post using the links below.

• What is Zoom fatigue?
• Avoid Zoom fatigue by making sure communication is always intentional
• Avoid Zoom fatigue: Synchronous vs. asynchronous communication
• Advantages and disadvantages of synchronous vs. asynchronous communication
• Synchronous vs. asynchronous communication tools at Process Street
• Synchronous vs. asynchronous communication: Wrapping up

Let’s get started!
Continue Reading

Do you have a brand that you go back to, time and time again?

If you do, what is it about this brand that’s captured your loyalty?

I do not doubt that an exceptional customer experience plays its part. That is, think about how that brand makes you feel. Good huh?

According to Bain & Company, businesses that invest time and effort to optimize their customer experience (CX) flows, experience above-market revenue growth between 4-8%. With the vast choice of products, services and brands available, exceptional customer experience comes as the ultimate seduction and differentiation for businesses to stand out above competitors.

In this Process Street article, you’ll learn how to engage your customers at every point in their journey with you. You’ll learn how to consistently create a service with a smile, a product to praise, and a beloved brand.

Learn from the best as we take a glimpse into the CX operations used by the likes of Netflix, Microsoft, and of course Process Street. You’ll then be given 5 tips on how you can optimize your CX flows, taking into account the changing business landscape, and the impacts of digitalization on customer behavior and experience.

Click on the relevant subheader to jump to your section of choice. Alternatively, scroll down to read all for an in-depth understanding of CX.

• What is CX?
• Case studies: How top tech companies deliver excellent CX
• How to optimize your customer experience flows
• Using checklists to optimize your CX flows in 5 steps
• Understanding customer experience flows in a digital world

Let’s jump to it!
Continue Reading

I hate email.

Who really likes answering emails? You get into work, switch everything on, and right off the bat there’s an inbox full of company memos, check-ins from your line manager, updates from colleagues, reminders for meeting after meeting after meeting…

It’s not a great way to start the day, amiright?

Well – and I am totally going to gloat about this – that’s just not how we roll at Process Street. If you’ve hung around us for five minutes, you’re probably aware that we are Slack superfans here on the Street. All of our company communication happens through Slack, and it’s been life-changing.

I’m not just saying this to stir up envy, though. Being such Slack aficionados, we’ve figured out how to use Slack features to increase productivity, improve collaboration, and just plain make our day-to-day easier.

I’ve broken them down into three easy sections, so no matter your level, you can jump straight to the tips you need – and hey, no one’s gonna judge if you want a little refresher!

• How to use Slack 101: Back to basics
• Taking it to the next level: Slack tips for the already initiated
• Expert tips for the Slack-savvy

Ready to dive in?
Continue Reading