Design is one of those tricky areas of business which some people seem innately good at and others are terrible.
But effective design is crucial to business success.
Here are two key statistics from Adobe which demonstrate how vital design is for your business:
- Design-driven companies have outperformed the S&P Index by 219% over 10 years
- Companies that foster creativity enjoy 1.5x greater market share
In the modern digital arena, customers and users expect excellent design and usability more than ever. Poorly designed websites will put customers off or fail to convert those customers who see past the poor layout. Design thinking is business thinking.
Think of any marketing campaign you’ve run. The choice of the images, the font, the location of your call to action are all defined by thinking in terms of design.