All posts in Small Business


The Ultimate Guide to Instagram Marketing

How to Market on Instagram

The Rise of Instagram

Instagram is the fastest growing social network. It has more users than Twitter and is an amazing tool for driving traffic and sales. Take a look at this guy who sold $4,000 worth of neckties in one day on Instagram.

Instagram Growth 2015

Photo and Image Credit

Here are some more stats on the rise of Instagram from Search Engine Journal.

  • Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
  • For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.
  • For the first time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all Instagram users (49%) use the site daily.
  • For the first time, the share of internet users with college educations using LinkedIn reached 50%.
  • Women dominate Pinterest: 42% of online women now use the platform, compared with 13% of online men.

If you’re hungry for more data, you can view the comprehensive 4-page report right here.

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I Took My First Marketing Course – Here Are My Thoughts on the Duct Tape Marketing System

Duct Tape Marketing System Review

Note: This is a review of the Duct Tape Marketing System course and coaching program. If you are interested in a review of the book, check out the Amazon reviews here.

đź’ˇ BONUS FREE STUFF – If you’re considering buying the Duct Tape Marketing System make sure to check out our exclusive bonus valued at $1,500 just for using this link. You can find all the details at the bottom of this post.

Why I’m writing this review

Recently I was hired by Vinay as the new content creator for Process Street. With a history of ghost-writing product descriptions and other mundane copy I was excited to get underway with something more personal and varied. Unlike in the past, this job needs me to research topics I don’t know much about. I hadn’t heard of more than two big marketing blogs and was lost for words when asked my opinions about them.

It’s scary having to talk about business and marketing when you’re a music technology graduate, but my first checklist was, coincidentally, relevant to my skills! Intentionally or not, my next project involved writing about a marketing course that is applicable to plenty of different people, teaching the basic theory of what seems to be a science of holding attention spans that have shrunk down massively since the introduction of all this easy-to-read content on the internet. Writing this review (and another upcoming post) gave me my first freedom to write as myself and expanded my marketing knowledge hugely.

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7 Small Business Accounting Templates To Secure Business Success

small business accounting

Accounting processes and workflows are at the core of any business. Sadly, 82% of businesses fail due to bad or negative cash flow.

It doesn’t have to be this way.

At Process Street we recognize the pivotal role small business accounting has for survival, profitability, and growth. We have therefore utilized our checklist approach to organize key accounting processes into a series of dynamic, efficient, and clear process templates.

All of these are free to use, ready to go, and can be edited to your needs, so there’s no reason to leave the failure of your business’ accounting up to chance.

This post will provide you with the following templates:

This template pack can be used in conjunction with our other accounting processes template pack.

Let’s dive right in and organize your small business accounting.
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4 Actionable Steps to Increase Your Business Agility

Business Agility

This is a guest post from Jessica Thiefels. Jessica specializes in link building, social media strategy and content strategy. You can find her at Jessica Thiefels Consulting or @JThiefels.

While the term “business agility” can sound like just another buzzword, the idea behind this phrase can be key to the success and growth of your small business.

[Business agility] refers to distinct qualities that allow organizations to respond rapidly to changes in the internal and external environment without losing momentum or vision” – HR Zone, What is Business Agility?

In other words, business agility is the effectiveness with which you make improvements and adaptations in your current methods or processes. This allows you to grow and stay ahead of your competition.

However, it also requires efficiency in nearly every area of your business, from talent acquisition, retention and operations, to infrastructure, leadership and customer relations.

To help overcome these trials, I’ve gathered four highly actionable steps to let you increase business agility and scale your small business.

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7 Key Tools for the Ultimate Paperless Office (Your Go-Paperless-Stack)

paperless officeWhether you want to reduce your environmental impact, be more efficient, or reduce your expenses to Dunder Mifflin, going paperless is a really positive step forward for your business.

Operating in a paperless office means all activity and work is recorded and can be easily found. It means you can send work over to other colleagues in seconds. It means you don’t need huge filing cabinets taking up valuable space.

It’s just better in many many ways.

Even if you want to keep paper as a small part of your life, taking the necessary steps toward a paperless office will yield results.

So how do we create a paperless office?

The answer is in the tools you choose to use for your business. Any business may have specialist tools specific to their industry, but we’ve tried to pick out 7 tools which can collectively cover almost all aspects of a company’s operations.

You’ve got your email, word processing, spreadsheets, databases, kanban boards, BPM software, accounting, software development, automation, communication, and funny gif sending software. And that’s just the start of what these tools can achieve.

In this Process Street article, we’re going to go through each one by one and give you an introduction. Some tools you might already be familiar with, but I’m sure at least one will be new!

Here are our paperless office quicklinks:

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What is a Purchase Order Template? 5 Free Templates to Get Started

purchase order template

You’re here because you’re looking for a purchase order template to make your life easier.

Well, here are 5 different templates in different formats which you could use:

If that’s all you need, pick the one in the format you prefer and have a great day.

However, if you didn’t already have a purchase order before you came to this article, then you probably didn’t and still don’t have a system for your purchase orders.

The system is more important than the template.

In this Process Street article, I’ll do a really quick explainer of your options for systemizing your purchase order and tying it into the rest of your accounting activity.

Systemizing it will save you time and effort in future. So it’s in your interest to check out some of the options.

We’ll cover:

  • What is a purchase order?
  • What is a purchase order workflow?
  • 5 free purchase order templates
  • Top workflow ideas for purchase orders
  • More accounting workflows to make life easier

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How to Create and Organize The Perfect Process Library (Free Templates)

process libraryProcesses are all the rage right now, and we’re very pleased to be leading the charge in making processes agile and actionable for organizations of all shapes and sizes.

We’ve written countless pieces about creating a process, writing standard operating procedures, or building business systems.

But sometimes we’re guilty of assuming that having a process automatically makes something organized. It doesn’t.

If you’re a solopreneur or working in a startup, managing processes is fairly easy. You have a limited number and you can easily scroll through to find the one you need when you need it.

But what about large organizations? Companies where people on different teams are in different countries? Businesses where different departments speak and operate in different languages?

How can we manage processes on such a large scale, and what does that tell us about managing processes for small businesses looking to scale?

This is where a process library comes in.

In this Process Street article, we’ll look at:

Or, if you’ve just come for the templates, grab them below:

Let’s get started!

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The E Myth Summary: How to Create a Business That Won’t Fail Immediately

E Myth Summary

When Michael E. Gerber gives you advice for starting a business you listen to it.

With a career spanning over 40 years and working with hundreds of thousands of companies worldwide, Gerber’s expertise is invaluable to anyone looking to start their own venture. Lucky for us, he’s written several books on the topic, the most famous of which I’ll be summarizing in this post.

This E Myth summary will take the core business tips from Gerber’s work and condense them into a single post. It’s all of the value, proven with examples from companies like Facebook and Zenefits, and doesn’t need you to spend 40 years to learn it.

In particular, I’ll be covering:

  • Balancing your business personalities
  • Creating a business, not a job
  • Working on your business, not in it
  • Why your business needs systems
  • The idea of your business being your product
  • Motivating employees with the idea behind their work
  • Make topics human to make them interesting

Let’s get started.

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11 Checklists to Optimize Your Accounting Processes

Accounting processes from invoicing to reporting

Businesses of all sizes have to deal with accounting and it can be a bit difficult if you’re new to it.

Without an effective accounts receivable process, you risk losing out on valuable revenue.

If you don’t put a process in place for your accounts payable then you could be facing late payment charges or even opening up space for fraud.

Accounting is vital to the health of a business and too many companies overlook it. In the UK, the Association of Accounting Technicians revealed that SMEs were “leaking” ÂŁ2.9bn every year through poor accounting practices.

This is why we’ve created 11 checklists to guide you through your accounting processes.

Using the checklists

You don’t need to be a CPA to create a balance sheet or an invoice. Our checklists enable anyone to perform accounting activities, and as you go through you’ll see the different steps explained where necessary. This way, you know what you’re doing and why you’re doing it.

With these Process Street checklists, you’ll see how you can integrate Process Street with Zapier and Quickbooks to automate accounting processes, saving you time and money.

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6 Retail Process Checklists to Slash Running Costs & Improve Revenue

Retail Process

Retail stores are a must for today’s essential items. Not every retail store is a success, though, many smaller chains find out that the retail business is tough. If you don’t have a plan in place to help you fight the problems then you will struggle to make your business a success.

With today’s ever-growing competition on the high street from bigger chains and smaller chains, you will find it difficult to win over customers if you sell similar sorts of products. Even if your business is making profits or continually selling products, are you sure on how to keep it going? Do you know the basics from cleaning the store to displaying it correctly?

Here at Process Street, we have created 6 retail process checklists to help you keep on top of your business. These retail process checklists can be used daily and are stacked full of helpful information aiming to make you succeed in the retail world. Continue Reading

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