Guest post by Deana Kovac (Deana Kovač), an internet marketing specialist at Point Visible, a digital agency providing custom blogger outreach services. In her free time, she enjoys listening to music and singing karaoke, and she just cannot start her day without a hot cup of coffee.

Content optimization improves an existing page so it serves its intended reader and business goal more effectively. This content optimization fix shows how to fix underperforming content without tossing it out: diagnose why the page falls short, strengthen the answer, repair technical friction, and measure the result. The process uses two stages: identify weak content with evidence, then apply six focused improvements.

This is a guest post from Harry Southworth, a professional writer and editor.

Creating an e-commerce store is easy nowadays. But, making it a success and earning money with it is much more complicated. It takes a lot for an e-commerce business to turn into a successful website.

Only with an effective e-commerce strategy can this be done. If you’re new to e-commerce and have no strategy in place, you must learn – and fast.

At Process Street, we say: what better way is there to learn than from books?

Books can speed up the process and teach you everything from how to connect with a customer to how to market your e-commerce business. Many successful people have decided to put their words on paper, which is why you now have many e-commerce books to choose from.

We present you with the list of the best e-commerce books out there today to save you sieving through endless content. This article has been structured as below:

• Ecommerce strategy: What is e-business?
• Ecommerce strategy: The best books for starting a business
• How Process Street can help you with your e-business

Shall we get started?
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Perhaps you’ve heard about checklists. Perhaps you know someone who uses checklist templates. Who knows, you may even have a simple checklist template or two you use in your own business.

Chances are, if you clicked this link, you’re interested in learning about simple checklist templates. Or specifically, how you can use them to run your business more efficiently.

You probably already know the basics – why checklists are useful, and the value of using a BPM software like Process Street. But you want more.

You want to know the essential checklists, the ones all the top CEOs and successful executives are using. You want ready-made checklists that will save you time, money, and confusion, and you want to learn about some of the immediate benefits of using simple checklist templates, straight from the mouths of those who have used them to run successful businesses of their own.

Well, you clicked to the right article. Here, I’ll be looking at an extensive correspondence between our content team and a number of successful SMB owners who just happen to be simple checklist template champions.

Whether it’s daily, weekly, monthly, or otherwise, we’ve devised this article as a resource that will help you understand how you can use simple checklist templates in your business.

Breaking it down, we’ll look at:

• Benefits of simple checklist templates
• What simple checklist templates are successful business owners using?
• Simple checklist template essentials: Recommendations from top business owners
• How to build a simple checklist template with Process Street

But first, what is simple checklist template, anyway?
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You’ll often hear the question: “Which is better? Kanban or Scrum?” or variations of this eternal deathmatch between two of the most well-established agile methodologies.

People are wasting energy fighting over which methodology trumps another. If you’re an agile organization, you should be placing principle above practice.

It makes a lot of sense to ask questions like “why might I want to use Kanban over Scrum?”, or even “Kanban and Scrum” as opposed to “Kanban vs Scrum”. There are a lot of differences between the two, but fundamentally, they are both agile methodologies, and the principle behind why you might want to use both can be in alignment.

You may even find they can work well together, as part of a unified strategy referred to as Scrumban. You need to consider what approach will work best for your team.

My aim with this article is to approach the question of “Kanban vs Scrum” by clearly presenting both approaches in terms of when, how, and why you might choose to use either of them.

I’ll also talk about the capacity for overlapping Kanban and Scrum approaches, and how some additional tools like Process Street can factor into that equation.

Here’s a breakdown of how we’ll approach comparing “Kanban vs Scrum”:

• What makes a team agile?
• What is Kanban?
• What is Scrum?
• Kanban vs Scrum: Differences
• Kanban vs Scrum: Similarities
• What is Kanban good for?
• When to use Kanban
• Kanban process
• What is Scrum good for?
• When to use Scrum
• Scrum process
• Using BPM for agility

Let’s start with a basic primer on what it means to be agile. Continue Reading

Deadlines.

Meetings.

Presentations.

As an employee and business owner, your agenda is jam-packed full of to-dos. It can sometimes be difficult to stay afloat. This is why we at Process Street have created this article to make your working life a lot easier.

We’re going to look at making checklists for the effective management of your work.

We asked business owners and employees across the globe: What tips or tricks would you give someone for making checklists?

We gathered our responses, sieved out significant commonalities, and wrapped up our findings to produce this article.

Click on a subheader to jump to any section, or scroll down to read a full in-depth account on making checklists.

• ‎Making checklists: Why use checklists?
• Making checklists: Tip 1 – Split up your large projects
• Making checklists: Tip 2 – Keep your checklists manageable
• Making checklists: Tip 3 – Group your tasks
• Making checklists: Tip 4 – Keep a record
• Making checklists: Tip 5 – Regularly update your checklists
• More tips for your checklist templates
• How to make superpowered checklists using Process Street

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How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own.

You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your value offering while keeping costs down?

Enter the value chain.

A value chain is a model of looking at all of your business processes and figuring out how to gain a competitive advantage by focusing on developing maximum value in your product or service, while keeping your profit margins in the green at the same time.

Originally proposed by Harvard’s Michael Porter in his 1998 book Competitive Advantage, there’s a lot of ground to cover. Where do you start? What’s the process? What kind of tools exist to make the value chain analysis easier?

Well, if you’re looking for a clear, concise introduction to Michael Porter’s Value Chain model, you’ve come to the right place. Read on for a breakdown of:

• What is a value chain?
• Michael Porter’s original value chain model
• Value chain analysis
• Benefits of value chain analysis
• Value chain analysis process
• Value chain vs supply chain
• Porter’s primary value chain components
• Porter’s secondary value chain components
• Bonus: Porter’s Five Forces

By the end of this article, you should have a firm grasp on the value chain model, with a better idea of how to apply it to your own business. We’ll also investigate how to integrate BPM software like Process Street into the value chain.
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Job loss.

Insolvency.

Falling asset prices.

Complete market standstill.

Ring any bells?

You remember, as clearly as I do, the economic disaster of 2008. A global financial crisis; what could have caused such an economic catastrophe?

One hypothesis: Financial audit failures.

As concluded by the Financial Crises Inquiry Commission (FCIC), financial audit failures were found to have played a significant part in the financial crash.

Just like the FCIC, we at Process Street understand the importance of standards enforced by financial audit processes.

This article has been structured into two sections. The first section looks at the financial audit. The second section considers the International Standards on Auditing (ISA).

The ISA standards are a specific set of rules that operate globally.

Here’s a more thorough breakdown:

• The financial audit: What are financial audits?
• The financial audit: What are the International Standards on Auditing (ISA)?
• The financial audit: The benefits of International Standards on Auditing (ISA)
• How you can use Process Street to help with your external auditing processes
• ISA audit checklist

In the last section of this article, you will get your hands on our nifty ISA audit checklist for free.

You can use this template to conduct an internal check on your finances audits against the International Standards on Auditing. This checklist will save your organization a heap of time, worry, and money.
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This is a guest post from Shawn Mike. Shawn has been working with writing challenging clients for over five years. His educational background in the technical field and business studies has given him the edge to write on many topics. He occasionally writes blog articles for Dynamologic Solutions.

According to statistics, it is claimed that US organizations suffer a loss of $62 billion a year thanks to unsatisfactory customer service.

Customer service represents your secondary acquisition test, beyond actually getting that customer on board in the first place.

It’s very much a short-term game of conflict resolution, and your business depends mainly on how you deal with customer feedback and requests.

For maximum lifetime value, you need to consider how to synergize customer service with customer success.

It must be kept in mind that customers are the heart of every business and should be at the top of your priority list.

Satisfied customers help increase sales and build brand identity and reports claim that 77% of customers are estimated to recommend a brand or business to a friend depending on how good their experience with your product is.

Which is why focusing on keeping your customer base satisfied with great service and excellent products can go a long way in improving your sales.

Nowadays, consumers expect more than just a great product. They need you to guide them through the perfect experience. A better customer experience equals a greater lifetime value expectancy.

This article is all about figuring out the best way to analyze and improve customer experience by automating a lot of the manual work that can get in the way.

We’ll focus on:

• Understanding customer success
• Difference between customer service and customer success
• How to improve your customer success strategy
• Benefits of customer success automation
• How to successfully automate customer success
• Example customer success process template

Read on to learn more about how to optimize your customer success strategy. There’s even a free Ebook for you at the end of it!
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How do you know whether you’re going to be successful or not with a new business or product?

Well, you’ll probably look to pour your heart and soul into it. You’ll work hard to make it the best product or service you can. You’ll endeavor to make each and every customer happy.

And well done to you for that.

But you’re not the only one who impacts on whether your efforts are successful.

It’s no secret that one of the hardest parts of business is the competitive nature of the market.

What your competition looks like, how it’s constructed, and what opportunities their weaknesses provide you, are crucial factors which can determine your success.

This is where you’ll need to do some kind of competitive position analysis.

In this Process Street article, we’ll look at a framework which is designed to help you understand your competition called Porter’s Five Forces. We’ll cover:

• What is Porter’s Five Forces Model?
• Porter’s Five Forces – Force 1: Threat of new entrants
• Porter’s Five Forces – Force 2: Threat of substitutes
• Porter’s Five Forces – Force 3: Bargaining power of customers
• Porter’s Five Forces – Force 4: Bargaining power of suppliers
• Porter’s Five Forces – Force 5: Competitive rivalry
• Resolving the 5 Forces: An Economic Moat

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CRM and marketing automation software both help businesses use customer data, but they are built around different jobs. A CRM gives sales and service teams a dependable record of relationships. Marketing automation helps marketing teams segment audiences, run campaigns, and respond to behavior at scale.

That distinction matters because buying the wrong system first creates more work instead of less. The right choice depends on the problem you need to solve, the people who will use the system, and the handoffs that connect marketing activity to revenue. This guide explains the practical differences in CRM vs marketing automation, then shows how the two can work together.