The following is a guest post by Monique Danao, a writer for CandyBar and ReferralCandy.

How do you stand out in a crowded industry?

Do you create lots of sponsored content and team up with big influencers? Or, would you spend $100,000 on ad placement?

While these techniques can help your business gain exposure, will it lead to conversions?

There’s tons of marketing advice and posts on the Internet, but have you tried word-of-mouth marketing? It’s currently one of the most effective marketing tactics.

Why is word of mouth marketing powerful?

How often do you ask for recommendations in everyday conversations? How often do you discuss brands with friends and family? I bet you do a lot.

Before we make a purchase from a new brand, we ask about the experiences of people we know. We want to get their feedback because they’re the ones we trust the most.

This makes referrals super effective. Consumers are up to 50x more likely to buy a product if it’s recommended by close friends or family. In addition, 90 percent of customers trust word-of-mouth.

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This is a guest post by Nicole Cowart, an online marketing executive. She works at a cloud-based company that offers smart business solutions. She is currently studying for her Master’s degree in Web Development.

Digital marketing is the future of marketing and doing business. Most successful companies currently have their online websites and stores that generate more traffic.

Nevertheless, online marketing is also the right place for beginners who are taking their first steps in the business realm.

Even if you’re not a professional marketer, you can still design and execute a successful content strategy that helps you establish your status in the online world. All you need is a good process for it.

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A buggy Netflix account. A defective iPhone. Faulty B2B software.

There’s nothing more frustrating than when products and services encounter issues, or when they simply don’t work at all.

Consumers expect the products and services they buy to perform properly. After all, they’ve handed over their hard-earned money to the vendor in exchange for goods.

Who do consumers turn to for assistance? Customer support.

However, a customer-facing employee can only carry out excellent service if they’re onboarded correctly, fully trained, taught how to interact with customers, and given regular feedback on their performance.

If consumers aren’t impressed with their experience, they can churn immediately and leave negative reviews in their wake. Should the churn rate increase and harmful reviews accumulate, it could be the death knell of an entire business.

At Process Street, we know about – and strongly believe in – effective customer support. In fact, we operate a policy where each new employee must undergo a period of customer support experience, which amounts to a few weeks in total.

That’s why we created these 17 free templates for other teams.

The process templates featured in this free template pack will help strengthen any customer-facing team’s ability to perform successfully. From new employee training checklists to performance reviews, churn reduction checklists to a guide on responding to negative reviews, we’ve got your workflows covered.

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It is by no means easy for any organization to establish a strong identity.

It takes excellent leadership from the get-go to clearly define values, goals, and objectives that stakeholders can stand by and employees feel motivated to forward with consistent high-quality performance.

This is proving increasingly challenging for businesses as there is no clear solution, no clear method to getting it right.

But it’s time serious measures were taken to do something about it.

According to research by Deloitte, culture and engagement is the most important issue companies face around the world, with 87% of organizations citing culture and engagement as one of their top challenges, and 50% call the problem “very important.”

The importance of company culture has become increasingly important over the last couple of decades, as younger generations demand a work environment that feels nurturing, encourages collaboration, and offers challenges that keep them engaged and present opportunities to make a notable impact in some way.

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Organizations, including businesses, do not exist in a vacuum. Every organization is embedded in a wider web of societal, political, and environmental systems, that spans from smaller local networks to expansive and complex global systems.

As IAG puts it:

“Sustainability is neither a program nor an initiative, it’s considered simply good management.”

This statement recognizes the link between an organization and the social, environmental and economic wellbeing of the communities in which they operate.

An organization’s relationship to the society and wider environment in which they exist and operate is a key factor in their ability to succeed and thrive. It can also be an insight into their general performance.

ISO 26000 is a set of guiding principles for businesses and organizations to use to steer them in a more socially responsible direction.

In order to better contribute to the health and welfare of their supporting societies and environments, businesses must enforce principles of ethical and transparent behaviour.

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When it comes to running a business, particularly a SaaS company, understanding churn is vital.

There’s a lot to cover, so let’s cut straight to the chase.

In this Process Street article, we’ll look at:

• What is churn?
• How to calculate churn rate
• Churn examples: From Facebook to Twitter to HubSpot
• Why do customers churn?
• McKinsey’s 4 best practices to increase retention rates 15%
• 3 practical steps to reduce churn in your business
• The Harvard churn management algorithm
• Churn management resources to help you reduce churn
• Use Process Street to help you tackle churn in your business

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Offboarding a team member is never easy.

Relationships aside, the logistics of making sure that the ex-employee isn’t a security risk, their old tasks are accounted for and covered, and that there will be someone to take their place (with the appropriate training) is a tall order to meet.

That’s why this post will show you everything you need to know about offboarding an employee, including:

• Why offboarding is important
• How to effectively (and safely) offboard an employee
• How to make opportunities out of them leaving

I’ll even throw in some free templates you can follow to make sure that your offboarding goes right every time.

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We recently released 5 checklist templates designed specifically to help AppFolio users manage a handful of core property management workflows more effectively.

The following templates are a continuation of our effort to support property managers who are already using a software tool to manage their processes. This time we customized the templates for Propertyware users, with a focus on keeping rental processes running smoothly.

Deepwater Horizon – arguably one of the most catastrophic industrial disasters of human history, and the estimated largest marine oil spill in the history of the petroleum industry.

It also happens to be one of the most abysmal failures of quality management by any company, period.

On an otherwise unsuspecting evening of April, 2010, approximately 50 miles off the coast of Louisiana in the Gulf of Mexico, the first in a chain of quality management related failures became glaringly apparent as the emergency response protocols were enforced after an oil leak in the drilling well was discovered.

The oversights were as follows:

• Lack of proper quality assessment resulted in weak, potentially contaminated cement or “drilling mud” used in the initial failsafe failing to properly block the leak.
• Fluid pressure tests were not properly carried out and clear warnings were ignored.
• Rising oil and gas levels were not properly monitored.
• The final failsafe on the ocean floor, designed to close the leaking pipe shut, failed to close due to the conditions of the drill pipe.

The aftermath of this chain of negligence left 11 people dead, caused over 130 million gallons of oil to leak into the Atlantic Ocean, and cost over $62 billion in damages.

Not one point of failure, but four. Clearly not an anomaly, this disaster was the result of a series of systematic failures that uncover a dark truth about the reality of cost-cutting and disregard for quality control.

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Lease renewals are a core workflow in property management that need to be executed with care and professionalism to get the desired outcome.

As is the case with property management in general, the lease renewal process depends on a series of decisions made by the property manager, property owner, and the tenant which can be unpredictable and demands adaptability on the part of the property manager to avoid delays, frustration, and unnecessary costs.

The dependency on decisions made by owners and tenants means that it is absolutely critical to stay ahead of the game and maintain a consistent flow of communication with both the owner and the tenant to ensure they are comfortable with moving forward, whether that be renewing the lease or vacating the property.

In this post, I’m going to run through the lease renewal process, break down what it involves, explain how a smooth process benefits your property management firm, provide some tips for handling key components like raising rent, negotiating, and evaluating the suitability of month-to-month leases.

Finally, I’ll go through how simple workflow software can streamline the whole process and help you avoid facing challenges that stifle growth, namely having to constantly find, screen and onboard new tenants. Though this is sometimes unavoidable, a formal, documented process that is followed by your team and tracked by managers puts you in the best position to manage the lease renewal process as effectively as possible.

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